Is it profitable to do Airbnb in Marlborough, New Zealand?
What is the occupancy rate of Airbnb in Marlborough, New Zealand?
What is the average daily rate of Airbnb in Marlborough, New Zealand?
Airbnb Revenue in Marlborough, New Zealand: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Marlborough
A typical short-term rental in Marlborough is booked for 226 nights per year, generating a medium Airbnb occupancy rate of 62% and an average daily rate (ADR) of NZD210 ($125). In June, 2024 - May, 2025, the average annual short-term rental revenue in Marlborough was NZD47K ($28K). As of 4th July, 2025, there are 610 active Airbnb listings in Marlborough.
Marlborough Airbnb Income Data Summary
Marlborough Average Monthly Revenue
NZD3,944 ($2,348)
Marlborough YoY Revenue Change
-0.35%
Marlborough Average Airbnb Occupancy Rate
62%
Marlborough Average Daily Rate
NZD210 ($125)
Mid Scale
Marlborough Number of Listings
770
Small
Airbnb Seasonality in Marlborough
Strong
Most Profitable Month for Airbnb in Marlborough
February
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Marlborough Airbnb Revenue by Month
June, 2024 - May, 2025
Low
NZD2,638
Average
NZD3,687
High
NZD5,021
Is Airbnb Profitable in Marlborough, New Zealand?
Yes, starting an Airbnb business in Marlborough can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of NZD47,347 ($28,183) and a median occupancy rate of 62% are considered good in the hospitality space. With 770 active listings, the Marlborough Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Marlborough are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Marlborough is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Marlborough Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Marlborough
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Marlborough listing recorded a 62% average short-term rental occupancy between June, 2024 - May, 2025. The Marlborough vacation rental market has Strong seasonality, with February and January being the busiest months for Airbnb hosts.
About 41.76% of Marlborough Airbnb guests are international guests, and visitors from New zealand constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Marlborough market dashboard.
About 41.76% of Marlborough Airbnb guests are international guests, and visitors from New zealand constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Marlborough market dashboard.
Occupancy Rate: 62%
610 Active Listings
Starting an Airbnb in Marlborough: Short-Term Rental Regulations
Before launching an Airbnb in Marlborough, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Marlborough, the legal landscape can be complex, especially for a beginner host.
In general, Marlborough Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Marlborough vacation rental business legally compliant.
In general, Marlborough Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Marlborough vacation rental business legally compliant.
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Explore Marlborough's Airbnb Data ⟶
Most Popular Airbnbs in Marlborough
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 610 listings.
See Airbnb Statistics on All 610 Listings
Professional Airbnb Property Managers in Marlborough
You can turn your Marlborough Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Marlborough with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Marlborough with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Bachcare Holiday Homes | 1889 | 4.5★ | $1,23,234 |
| Tiny Away NZ | 67 | 4.7★ | $1,23,234 |
| Elizabeth | 17 | 4.9★ | $1,23,234 |
| Joanne | 6 | 5.0★ | $1,23,234 |
| Tim | 6 | 4.9★ | $1,23,234 |
Find out the top Airbnb management company in Marlborough, New Zealand for your needs.
Other short-term rental market data in Marlborough
Here is a breakdown of short-let properties in Marlborough. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Marlborough Airbnb Listings by Property Size
Marlborough Airbnb Listings by Property Type
Marlborough Airbnb Listings by Cancelation Policy Type
Marlborough Vacation Rentals by Channel
Estimate Your Potential Earnings in Marlborough with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Marlborough?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Marlborough Airbnb FAQs
How Much Can You Make on Airbnb in Marlborough, New Zealand?
The average Marlborough Airbnb host was able to make NZD47K ($28K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Marlborough Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Marlborough?
With an ADR of NZD210 ($125) and a median occupancy rate of 62%, short-term rentals in Marlborough can be very profitable. However, exactly how much money you can make from Airbnb in Marlborough is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Marlborough.
What Is the ROI on Airbnb in Marlborough?
The return on investment (ROI) on Airbnb properties in Marlborough depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Marlborough, the annual Airbnb revenue is NZD47K ($28K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Marlborough?
The median Airbnb occupancy rate in Marlborough was 62% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Marlborough?
As of March 2025, there are 610 active listings on the Airbnb platform in Marlborough.