Is it profitable to do Airbnb in Martina Franca, Italy?
What is the occupancy rate of Airbnb in Martina Franca, Italy?
What is the average daily rate of Airbnb in Martina Franca, Italy?
Airbnb Revenue in Martina Franca, Italy: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Martina Franca
A typical short-term rental in Martina Franca is booked for 208 nights per year, generating a medium Airbnb occupancy rate of 57% and an average daily rate (ADR) of €116 ($125). In June, 2024 - May, 2025, the average annual short-term rental revenue in Martina Franca was €24K ($26K). As of 4th July, 2025, there are 771 active Airbnb listings in Martina Franca.
Martina Franca Airbnb Income Data Summary
Martina Franca Average Monthly Revenue
€2,044 ($2,198)
Martina Franca YoY Revenue Change
14.71%
Martina Franca Average Airbnb Occupancy Rate
57%
Martina Franca Average Daily Rate
€116 ($125)
Mid Scale
Martina Franca Number of Listings
962
Small
Airbnb Seasonality in Martina Franca
Strong
Most Profitable Month for Airbnb in Martina Franca
April
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Martina Franca Airbnb Revenue by Month
June, 2024 - May, 2025
Low
€782
Average
€1,878
High
€2,835
Is Airbnb Profitable in Martina Franca, Italy?
Yes, starting an Airbnb business in Martina Franca can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €24,534 ($26,381) and a median occupancy rate of 57% are considered good in the hospitality space. With 962 active listings, the Martina Franca Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Martina Franca are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Martina Franca is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Martina Franca Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Martina Franca
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Martina Franca listing recorded a 57% average short-term rental occupancy between June, 2024 - May, 2025. The Martina Franca vacation rental market has Strong seasonality, with April and August being the busiest months for Airbnb hosts.
About 79.58% of Martina Franca Airbnb guests are international guests, and visitors from France constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Martina Franca market dashboard.
About 79.58% of Martina Franca Airbnb guests are international guests, and visitors from France constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Martina Franca market dashboard.
Occupancy Rate: 57%
771 Active Listings
Starting an Airbnb in Martina Franca: Short-Term Rental Regulations
Before launching an Airbnb in Martina Franca, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Martina Franca, the legal landscape can be complex, especially for a beginner host.
In general, Martina Franca Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Martina Franca vacation rental business legally compliant.
In general, Martina Franca Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Martina Franca vacation rental business legally compliant.
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Explore Martina Franca's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Martina Franca
Wondering where to invest in Martina Franca for the best Airbnb returns? Look no further!
The best Airbnb markets in Martina Franca are:
The best Airbnb markets in Martina Franca are:
- Alberobello
- Airbnb Annual Revenue: €30,185 ($32,457)
- Airbnb Occupancy Rate: 63%
- Airbnb Average Daily Rate: €130 ($140)
- Locorotondo, Metropolitan City of Bari, Italy
- Airbnb Annual Revenue: €26,483 ($28,477)
- Airbnb Occupancy Rate: 59%
- Airbnb Average Daily Rate: €121 ($131)
- Cisternino
- Airbnb Annual Revenue: €24,263 ($26,090)
- Airbnb Occupancy Rate: 56%
- Airbnb Average Daily Rate: €117 ($126)
Find the top Airbnb location in Martina Franca for your specific needs and aspirations.
Most Popular Airbnbs in Martina Franca
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 771 listings.
See Airbnb Statistics on All 771 Listings
Professional Airbnb Property Managers in Martina Franca
You can turn your Martina Franca Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Martina Franca with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Martina Franca with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Barbarhouse SRL | 1145 | 4.4★ | $1,23,234 |
| Wonderful Italy Puglia | 293 | 4.4★ | $1,23,234 |
| Buena Onda Hotel | 229 | 4.7★ | $1,23,234 |
| Hello S.R.L | 64 | 4.4★ | $1,23,234 |
| WePuglia Srl | 51 | 4.8★ | $1,23,234 |
Find out the top Airbnb management company in Martina Franca, Italy for your needs.
Other short-term rental market data in Martina Franca
Here is a breakdown of short-let properties in Martina Franca. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Martina Franca Airbnb Listings by Property Size
Martina Franca Airbnb Listings by Property Type
Martina Franca Airbnb Listings by Cancelation Policy Type
Martina Franca Vacation Rentals by Channel
Estimate Your Potential Earnings in Martina Franca with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Martina Franca?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Martina Franca Airbnb FAQs
How Much Can You Make on Airbnb in Martina Franca, Italy?
The average Martina Franca Airbnb host was able to make €24K ($26K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Martina Franca Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Martina Franca?
With an ADR of €116 ($125) and a median occupancy rate of 57%, short-term rentals in Martina Franca can be very profitable. However, exactly how much money you can make from Airbnb in Martina Franca is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Martina Franca.
What Is the ROI on Airbnb in Martina Franca?
The return on investment (ROI) on Airbnb properties in Martina Franca depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Martina Franca, the annual Airbnb revenue is €24K ($26K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Martina Franca?
The median Airbnb occupancy rate in Martina Franca was 57% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Martina Franca?
As of March 2025, there are 771 active listings on the Airbnb platform in Martina Franca.