Is it profitable to do Airbnb in Maui, The United States?
What is the occupancy rate of Airbnb in Maui, The United States?
What is the average daily rate of Airbnb in Maui, The United States?
The United States / Maui
Airbnb Revenue in Maui, The United States: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Maui
A typical short-term rental in Maui is booked for 288 nights per year, generating a medium Airbnb occupancy rate of 79% and an average daily rate (ADR) of $326 in local currency . In June, 2024 - May, 2025, the average annual short-term rental revenue in Maui was $90K in local currency . As of 4th July, 2025, there are 6,829 active Airbnb listings in Maui.
Maui Airbnb Income Data Summary
Maui Average Monthly Revenue
$7,514
Maui YoY Revenue Change
11.83%
Maui Average Airbnb Occupancy Rate
79%
Maui Average Daily Rate
$326
Luxury
Maui Number of Listings
8,518
Big
Airbnb Seasonality in Maui
Strong
Most Profitable Month for Airbnb in Maui
January
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Maui Airbnb Revenue by Month
June, 2024 - May, 2025
Low
$5,447
Average
$7,564
High
$10,126
Is Airbnb Profitable in Maui, The United States?
Yes, starting an Airbnb business in Maui can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of $90,177 in local currency and a median occupancy rate of 79% are considered good in the hospitality space. With 8,518 active listings, the Maui Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Maui are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Maui is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Maui Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Maui
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Maui listing recorded a 79% average short-term rental occupancy between June, 2024 - May, 2025. The Maui vacation rental market has Strong seasonality, with January and December being the busiest months for Airbnb hosts.
About 12.14% of Maui Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Maui market dashboard.
About 12.14% of Maui Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Maui market dashboard.
Occupancy Rate: 79%
6,829 Active Listings
Starting an Airbnb in Maui: Short-Term Rental Regulations
Before launching an Airbnb in Maui, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Maui, the legal landscape can be complex, especially for a beginner host.
In general, Maui Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Maui vacation rental business legally compliant.
In general, Maui Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Maui vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Maui's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Maui
Wondering where to invest in Maui for the best Airbnb returns? Look no further!
The best Airbnb markets in Maui are:
The best Airbnb markets in Maui are:
- Lahaina
- Airbnb Annual Revenue: $208,128 in local currency
- Airbnb Occupancy Rate: 77%
- Airbnb Average Daily Rate: $736 in local currency
- Hana
- Airbnb Annual Revenue: $119,024 in local currency
- Airbnb Occupancy Rate: 88%
- Airbnb Average Daily Rate: $362 in local currency
- Paia
- Airbnb Annual Revenue: $92,014 in local currency
- Airbnb Occupancy Rate: 72%
- Airbnb Average Daily Rate: $346 in local currency
- Wailuku
- Wailea
- Kihei
- Makawao
Find the top Airbnb location in Maui for your specific needs and aspirations.
Most Popular Airbnbs in Maui
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 6,829 listings.
See Airbnb Statistics on All 6,829 Listings
Professional Airbnb Property Managers in Maui
You can turn your Maui Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Maui with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Maui with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Evolve | 36934 | 4.73★ | $1,23,234 |
| ITrip | 2257 | 4.78★ | $1,23,234 |
| CB Island Vacations | 434 | 4.8★ | $1,23,234 |
| Gather Vacations | 417 | 4.8★ | $1,23,234 |
| Maui Resort Rentals | 407 | 4.8★ | $1,23,234 |
Find out the top Airbnb management company in Maui, United States for your needs.
Other short-term rental market data in Maui
Here is a breakdown of short-let properties in Maui. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Maui Airbnb Listings by Property Size
Maui Airbnb Listings by Property Type
Maui Airbnb Listings by Cancelation Policy Type
Maui Vacation Rentals by Channel
Estimate Your Potential Earnings in Maui with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Maui?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Maui Airbnb FAQs
How Much Can You Make on Airbnb in Maui, The United States?
The average Maui Airbnb host was able to make $90K in local currency in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Maui Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Maui?
With an ADR of $326 local currency and a median occupancy rate of 79%, short-term rentals in Maui can be very profitable. However, exactly how much money you can make from Airbnb in Maui is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Maui.
What Is the ROI on Airbnb in Maui?
The return on investment (ROI) on Airbnb properties in Maui depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Maui, the annual Airbnb revenue is $90K in local currency . To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Maui?
The median Airbnb occupancy rate in Maui was 79% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Maui?
As of March 2025, there are 6,829 active listings on the Airbnb platform in Maui.