Is it profitable to do Airbnb in Melbourne, Australia?
What is the occupancy rate of Airbnb in Melbourne, Australia?
What is the average daily rate of Airbnb in Melbourne, Australia?
Australia / Melbourne
Airbnb Revenue in Melbourne, Australia: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Melbourne
A typical short-term rental in Melbourne is booked for 245 nights per year, generating a medium Airbnb occupancy rate of 67% and an average daily rate (ADR) of AU$212 in local currency ($140). In June, 2024 - May, 2025, the average annual short-term rental revenue in Melbourne was AU$51K in local currency ($34K). As of 4th July, 2025, there are 23,975 active Airbnb listings in Melbourne.
Melbourne Airbnb Income Data Summary
Melbourne Average Monthly Revenue
AU$4,315 ($2,839)
Melbourne YoY Revenue Change
3.0%
Melbourne Average Airbnb Occupancy Rate
67%
Melbourne Average Daily Rate
AU$212 ($140)
Mid Scale
Melbourne Number of Listings
32,383
Big
Airbnb Seasonality in Melbourne
Limited
Most Profitable Month for Airbnb in Melbourne
January
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Melbourne Airbnb Revenue by Month
June, 2024 - May, 2025
Low
AU$3,619
Average
AU$4,234
High
AU$5,238
Is Airbnb Profitable in Melbourne, Australia?
Yes, starting an Airbnb business in Melbourne can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of AU$51,786 in local currency ($34,070) and a median occupancy rate of 67% are considered good in the hospitality space. With 32,383 active listings, the Melbourne Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Melbourne are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Melbourne is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Melbourne Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Melbourne
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Melbourne listing recorded a 67% average short-term rental occupancy between June, 2024 - May, 2025. The Melbourne vacation rental market has Limited seasonality, with January and December being the busiest months for Airbnb hosts.
About 9.78% of Melbourne Airbnb guests are international guests, and visitors from Australia constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Melbourne market dashboard.
About 9.78% of Melbourne Airbnb guests are international guests, and visitors from Australia constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Melbourne market dashboard.
Occupancy Rate: 67%
23,975 Active Listings
Starting an Airbnb in Melbourne: Short-Term Rental Regulations
Before launching an Airbnb in Melbourne, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Melbourne, the legal landscape can be complex, especially for a beginner host.
In general, Melbourne Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Melbourne vacation rental business legally compliant.
In general, Melbourne Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Melbourne vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Melbourne's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Melbourne
Wondering where to invest in Melbourne for the best Airbnb returns? Look no further!
The best Airbnb markets in Melbourne are:
The best Airbnb markets in Melbourne are:
- Mount Martha Victoria, Australia
- Airbnb Annual Revenue: AU$113,665 in local currency ($74,780)
- Airbnb Occupancy Rate: 50%
- Airbnb Average Daily Rate: AU$604 in local currency ($398)
- Bayside
- Airbnb Annual Revenue: AU$66,566 in local currency ($43,794)
- Airbnb Occupancy Rate: 69%
- Airbnb Average Daily Rate: AU$258 in local currency ($170)
- South Melbourne
- Airbnb Annual Revenue: AU$64,285 in local currency ($42,293)
- Airbnb Occupancy Rate: 69%
- Airbnb Average Daily Rate: AU$249 in local currency ($164)
- Healesville VIC
- Southbank, Melbourne
- Docklands VIC, Australia
- Richmond Victoria, Australia
- Yarra Ranges
- Essendon North VIC, Australia
- Brighton VIC, Australia
Find the top Airbnb location in Melbourne for your specific needs and aspirations.
Most Popular Airbnbs in Melbourne
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 23,975 listings.
See Airbnb Statistics on All 23,975 Listings
Professional Airbnb Property Managers in Melbourne
You can turn your Melbourne Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Melbourne with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Melbourne with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| MadeComfy | 1327 | 4.4★ | $1,23,234 |
| Tiny Away | 385 | 4.8★ | $1,23,234 |
| FlexiStayz | 346 | 4.1★ | $1,23,234 |
| L'Abode Accommodation Specialist | 198 | 4.7★ | $1,23,234 |
| Property Mums | 170 | 4.9★ | $1,23,234 |
Find out the top Airbnb management company in Melbourne, Australia for your needs.
Other short-term rental market data in Melbourne
Here is a breakdown of short-let properties in Melbourne. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Melbourne Airbnb Listings by Property Size
Melbourne Airbnb Listings by Property Type
Melbourne Airbnb Listings by Cancelation Policy Type
Melbourne Vacation Rentals by Channel
Estimate Your Potential Earnings in Melbourne with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Melbourne?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Melbourne Airbnb FAQs
How Much Can You Make on Airbnb in Melbourne, Australia?
The average Melbourne Airbnb host was able to make AU$51K in local currency ($34K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Melbourne Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Melbourne?
With an ADR of AU$212 local currency ($140) and a median occupancy rate of 67%, short-term rentals in Melbourne can be very profitable. However, exactly how much money you can make from Airbnb in Melbourne is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Melbourne.
What Is the ROI on Airbnb in Melbourne?
The return on investment (ROI) on Airbnb properties in Melbourne depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Melbourne, the annual Airbnb revenue is AU$51K in local currency ($34K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Melbourne?
The median Airbnb occupancy rate in Melbourne was 67% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Melbourne?
As of March 2025, there are 23,975 active listings on the Airbnb platform in Melbourne.