Is it profitable to do Airbnb in Monterey, The United States?
What is the occupancy rate of Airbnb in Monterey, The United States?
What is the average daily rate of Airbnb in Monterey, The United States?
Airbnb Revenue in Monterey, The United States: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Monterey
A typical short-term rental in Monterey is booked for 226 nights per year, generating a medium Airbnb occupancy rate of 62% and an average daily rate (ADR) of $309 . In June, 2024 - May, 2025, the average annual short-term rental revenue in Monterey was $66K . As of 4th July, 2025, there are 1,536 active Airbnb listings in Monterey.
Monterey Airbnb Income Data Summary
Monterey Average Monthly Revenue
$5,545
Monterey YoY Revenue Change
16.36%
Monterey Average Airbnb Occupancy Rate
62%
Monterey Average Daily Rate
$309
Luxury
Monterey Number of Listings
2,190
Medium
Airbnb Seasonality in Monterey
Strong
Most Profitable Month for Airbnb in Monterey
April
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Monterey Airbnb Revenue by Month
June, 2024 - May, 2025
Low
$4,630
Average
$5,948
High
$7,866
Is Airbnb Profitable in Monterey, The United States?
Yes, starting an Airbnb business in Monterey can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of $66,544 and a median occupancy rate of 62% are considered good in the hospitality space. With 2,190 active listings, the Monterey Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Monterey are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Monterey is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Monterey Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Monterey
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Monterey listing recorded a 62% average short-term rental occupancy between June, 2024 - May, 2025. The Monterey vacation rental market has Strong seasonality, with April and July being the busiest months for Airbnb hosts.
About 7.88% of Monterey Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Monterey market dashboard.
About 7.88% of Monterey Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Monterey market dashboard.
Occupancy Rate: 62%
1,536 Active Listings
Starting an Airbnb in Monterey: Short-Term Rental Regulations
Before launching an Airbnb in Monterey, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Monterey, the legal landscape can be complex, especially for a beginner host.
In general, Monterey Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Monterey vacation rental business legally compliant.
Learn more about the Airbnb rules in Monterey, United States.
In general, Monterey Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Monterey vacation rental business legally compliant.
Learn more about the Airbnb rules in Monterey, United States.
Signup and check out more in-depth vacation rental data for free.
Explore Monterey's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Monterey
Wondering where to invest in Monterey for the best Airbnb returns? Look no further!
The best Airbnb markets in Monterey are:
The best Airbnb markets in Monterey are:
- Carmel-by-the-Sea
- Airbnb Annual Revenue: $125,359
- Airbnb Occupancy Rate: 66%
- Airbnb Average Daily Rate: $510
- Pacific Grove
- Airbnb Annual Revenue: $85,255
- Airbnb Occupancy Rate: 66%
- Airbnb Average Daily Rate: $340
- Carmel Valley Village
- Airbnb Annual Revenue: $66,176
- Airbnb Occupancy Rate: 63%
- Airbnb Average Daily Rate: $283
- Seaside
- Salinas
Find the top Airbnb location in Monterey for your specific needs and aspirations.
Most Popular Airbnbs in Monterey
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 1,536 listings.
See Airbnb Statistics on All 1,536 Listings
Professional Airbnb Property Managers in Monterey
You can turn your Monterey Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Monterey with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Monterey with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Evolve | 36934 | 4.73★ | $1,23,234 |
| Plushy | 164 | 4.5★ | $1,23,234 |
| Sanctuary Vacation Rentals | 93 | 4.9★ | $1,23,234 |
| Carmel Coast Estate, Inc. | 58 | 5.0★ | $1,23,234 |
| Jan | 944 | 4.8★ | $1,23,234 |
Find out the top Airbnb management company in Monterey, United States for your needs.
Other short-term rental market data in Monterey
Here is a breakdown of short-let properties in Monterey. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Monterey Airbnb Listings by Property Size
Monterey Airbnb Listings by Property Type
Monterey Airbnb Listings by Cancelation Policy Type
Monterey Vacation Rentals by Channel
Estimate Your Potential Earnings in Monterey with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Monterey?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Monterey Airbnb FAQs
How Much Can You Make on Airbnb in Monterey, The United States?
The average Monterey Airbnb host was able to make $66K in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Monterey Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Monterey?
With an ADR of $309 and a median occupancy rate of 62%, short-term rentals in Monterey can be very profitable. However, exactly how much money you can make from Airbnb in Monterey is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Monterey.
What Is the ROI on Airbnb in Monterey?
The return on investment (ROI) on Airbnb properties in Monterey depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Monterey, the annual Airbnb revenue is $66K . To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Monterey?
The median Airbnb occupancy rate in Monterey was 62% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Monterey?
As of March 2025, there are 1,536 active listings on the Airbnb platform in Monterey.