Is it profitable to do Airbnb in Naha, Japan?
What is the occupancy rate of Airbnb in Naha, Japan?
What is the average daily rate of Airbnb in Naha, Japan?
Airbnb Revenue in Naha, Japan: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Naha
A typical short-term rental in Naha is booked for 234 nights per year, generating a medium Airbnb occupancy rate of 64% and an average daily rate (ADR) of JPY12,075 ($77). In June, 2024 - May, 2025, the average annual short-term rental revenue in Naha was JPY2M ($17K). As of 4th July, 2025, there are 724 active Airbnb listings in Naha.
Naha Airbnb Income Data Summary
Naha Average Monthly Revenue
JPY223,625 ($1,426)
Naha YoY Revenue Change
31.49%
Naha Average Airbnb Occupancy Rate
64%
Naha Average Daily Rate
JPY12,075 ($77)
Budget
Naha Number of Listings
849
Small
Airbnb Seasonality in Naha
Strong
Most Profitable Month for Airbnb in Naha
February
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Naha Airbnb Revenue by Month
June, 2024 - May, 2025
Low
JPY145,307
Average
JPY232,613
High
JPY320,461
Is Airbnb Profitable in Naha, Japan?
Yes, starting an Airbnb business in Naha can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of JPY2,684,287 ($17,117) and a median occupancy rate of 64% are considered good in the hospitality space. With 849 active listings, the Naha Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Naha are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Naha is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Naha Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Naha
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Naha listing recorded a 64% average short-term rental occupancy between June, 2024 - May, 2025. The Naha vacation rental market has Strong seasonality, with February and August being the busiest months for Airbnb hosts.
About 65.23% of Naha Airbnb guests are international guests, and visitors from Japan constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Naha market dashboard.
About 65.23% of Naha Airbnb guests are international guests, and visitors from Japan constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Naha market dashboard.
Occupancy Rate: 64%
724 Active Listings
Starting an Airbnb in Naha: Short-Term Rental Regulations
Before launching an Airbnb in Naha, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Naha, the legal landscape can be complex, especially for a beginner host.
In general, Naha Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Naha vacation rental business legally compliant.
In general, Naha Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Naha vacation rental business legally compliant.
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Explore Naha's Airbnb Data ⟶
Most Popular Airbnbs in Naha
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 724 listings.
See Airbnb Statistics on All 724 Listings
Professional Airbnb Property Managers in Naha
You can turn your Naha Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Naha with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Naha with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Kazoo & Hasmik | 39 | 4.9★ | $1,23,234 |
| 久米 | 36 | 4.9★ | $1,23,234 |
| いる沖縄 | 34 | 4.5★ | $1,23,234 |
| Allstay | 30 | 4.6★ | $1,23,234 |
| ハッピー | 29 | 4.8★ | $1,23,234 |
Find out the top Airbnb management company in Naha, Japan for your needs.
Other short-term rental market data in Naha
Here is a breakdown of short-let properties in Naha. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Naha Airbnb Listings by Property Size
Naha Airbnb Listings by Property Type
Naha Airbnb Listings by Cancelation Policy Type
Naha Vacation Rentals by Channel
Estimate Your Potential Earnings in Naha with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Naha?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Naha Airbnb FAQs
How Much Can You Make on Airbnb in Naha, Japan?
The average Naha Airbnb host was able to make JPY2M ($17K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Naha Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Naha?
With an ADR of JPY12,075 ($77) and a median occupancy rate of 64%, short-term rentals in Naha can be very profitable. However, exactly how much money you can make from Airbnb in Naha is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Naha.
What Is the ROI on Airbnb in Naha?
The return on investment (ROI) on Airbnb properties in Naha depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Naha, the annual Airbnb revenue is JPY2M ($17K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Naha?
The median Airbnb occupancy rate in Naha was 64% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Naha?
As of March 2025, there are 724 active listings on the Airbnb platform in Naha.