Is it profitable to do Airbnb in Napa, The United States?
What is the occupancy rate of Airbnb in Napa, The United States?
What is the average daily rate of Airbnb in Napa, The United States?
Airbnb Revenue in Napa, The United States: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Napa
A typical short-term rental in Napa is booked for 201 nights per year, generating a medium Airbnb occupancy rate of 55% and an average daily rate (ADR) of $303 . In June, 2024 - May, 2025, the average annual short-term rental revenue in Napa was $54K . As of 4th July, 2025, there are 820 active Airbnb listings in Napa.
Napa Airbnb Income Data Summary
Napa Average Monthly Revenue
$4,559
Napa YoY Revenue Change
1.2%
Napa Average Airbnb Occupancy Rate
55%
Napa Average Daily Rate
$303
Luxury
Napa Number of Listings
1,393
Medium
Airbnb Seasonality in Napa
Strong
Most Profitable Month for Airbnb in Napa
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Napa Airbnb Revenue by Month
June, 2024 - May, 2025
Low
$3,353
Average
$4,859
High
$6,244
Is Airbnb Profitable in Napa, The United States?
Yes, starting an Airbnb business in Napa can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of $54,717 and a median occupancy rate of 55% are considered good in the hospitality space. With 1,393 active listings, the Napa Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Napa are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Napa is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Napa Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Napa
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Napa listing recorded a 55% average short-term rental occupancy between June, 2024 - May, 2025. The Napa vacation rental market has Strong seasonality, with May and September being the busiest months for Airbnb hosts.
About 8.8% of Napa Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Napa market dashboard.
About 8.8% of Napa Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Napa market dashboard.
Occupancy Rate: 55%
820 Active Listings
Starting an Airbnb in Napa: Short-Term Rental Regulations
Before launching an Airbnb in Napa, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Napa, the legal landscape can be complex, especially for a beginner host.
In general, Napa Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Napa vacation rental business legally compliant.
In general, Napa Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Napa vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Napa's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Napa
Wondering where to invest in Napa for the best Airbnb returns? Look no further!
The best Airbnb markets in Napa are:
The best Airbnb markets in Napa are:
Find the top Airbnb location in Napa for your specific needs and aspirations.
Most Popular Airbnbs in Napa
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 820 listings.
See Airbnb Statistics on All 820 Listings
Professional Airbnb Property Managers in Napa
You can turn your Napa Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Napa with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Napa with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Evolve | 36934 | 4.73★ | $1,23,234 |
| Extra Holidays | 363 | 4.5★ | $1,23,234 |
| Jeffrey & Susan & Bryce | 87 | 4.9★ | $1,23,234 |
| Vacasa California | 418 | 4.5★ | $1,23,234 |
| Colleen | 306 | 4.9★ | $1,23,234 |
Find out the top Airbnb management company in Napa, United States for your needs.
Other short-term rental market data in Napa
Here is a breakdown of short-let properties in Napa. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Napa Airbnb Listings by Property Size
Napa Airbnb Listings by Property Type
Napa Airbnb Listings by Cancelation Policy Type
Napa Vacation Rentals by Channel
Estimate Your Potential Earnings in Napa with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Napa?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Napa Airbnb FAQs
How Much Can You Make on Airbnb in Napa, The United States?
The average Napa Airbnb host was able to make $54K in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Napa Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Napa?
With an ADR of $303 and a median occupancy rate of 55%, short-term rentals in Napa can be very profitable. However, exactly how much money you can make from Airbnb in Napa is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Napa.
What Is the ROI on Airbnb in Napa?
The return on investment (ROI) on Airbnb properties in Napa depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Napa, the annual Airbnb revenue is $54K . To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Napa?
The median Airbnb occupancy rate in Napa was 55% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Napa?
As of March 2025, there are 820 active listings on the Airbnb platform in Napa.