Is it profitable to do Airbnb in Naples, Italy?
What is the occupancy rate of Airbnb in Naples, Italy?
What is the average daily rate of Airbnb in Naples, Italy?
Italy / Naples
Airbnb Revenue in Naples, Italy: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Naples
A typical short-term rental in Naples is booked for 230 nights per year, generating a medium Airbnb occupancy rate of 63% and an average daily rate (ADR) of €90 in local currency ($97). In June, 2024 - May, 2025, the average annual short-term rental revenue in Naples was €20K in local currency ($21K). As of 4th July, 2025, there are 9,898 active Airbnb listings in Naples.
Naples Airbnb Income Data Summary
Naples Average Monthly Revenue
€1,669 ($1,795)
Naples YoY Revenue Change
-2.55%
Naples Average Airbnb Occupancy Rate
63%
Naples Average Daily Rate
€90 ($97)
Budget
Naples Number of Listings
11,560
Big
Airbnb Seasonality in Naples
Strong
Most Profitable Month for Airbnb in Naples
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Naples Airbnb Revenue by Month
June, 2024 - May, 2025
Low
€850
Average
€1,781
High
€2,898
Is Airbnb Profitable in Naples, Italy?
Yes, starting an Airbnb business in Naples can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €20,041 in local currency ($21,550) and a median occupancy rate of 63% are considered good in the hospitality space. With 11,560 active listings, the Naples Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Naples are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Naples is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Naples Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Naples
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Naples listing recorded a 63% average short-term rental occupancy between June, 2024 - May, 2025. The Naples vacation rental market has Strong seasonality, with May and April being the busiest months for Airbnb hosts.
About 63.86% of Naples Airbnb guests are international guests, and visitors from Italy constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Naples market dashboard.
About 63.86% of Naples Airbnb guests are international guests, and visitors from Italy constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Naples market dashboard.
Occupancy Rate: 63%
9,898 Active Listings
Starting an Airbnb in Naples: Short-Term Rental Regulations
Before launching an Airbnb in Naples, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Naples, the legal landscape can be complex, especially for a beginner host.
In general, Naples Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Naples vacation rental business legally compliant.
Learn more about the Airbnb rules in Naples, Italy.
In general, Naples Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Naples vacation rental business legally compliant.
Learn more about the Airbnb rules in Naples, Italy.
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Explore Naples's Airbnb Data ⟶
Most Popular Airbnbs in Naples
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 9,898 listings.
See Airbnb Statistics on All 9,898 Listings
Professional Airbnb Property Managers in Naples
You can turn your Naples Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Naples with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Naples with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Welcome To Our Holiday Homes | 683 | 4.4★ | $1,23,234 |
| Wonderful Italy | 631 | 4.25★ | $1,23,234 |
| Hello S.R.L | 64 | 4.4★ | $1,23,234 |
| MyBnb | 216 | 4.4★ | $1,23,234 |
| Novasol | 186 | 4.6★ | $1,23,234 |
Find out the top Airbnb management company in Naples, Italy for your needs.
Other short-term rental market data in Naples
Here is a breakdown of short-let properties in Naples. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Naples Airbnb Listings by Property Size
Naples Airbnb Listings by Property Type
Naples Airbnb Listings by Cancelation Policy Type
Naples Vacation Rentals by Channel
Estimate Your Potential Earnings in Naples with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Naples?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Naples Airbnb FAQs
How Much Can You Make on Airbnb in Naples, Italy?
The average Naples Airbnb host was able to make €20K in local currency ($21K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Naples Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Naples?
With an ADR of €90 local currency ($97) and a median occupancy rate of 63%, short-term rentals in Naples can be very profitable. However, exactly how much money you can make from Airbnb in Naples is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Naples.
What Is the ROI on Airbnb in Naples?
The return on investment (ROI) on Airbnb properties in Naples depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Naples, the annual Airbnb revenue is €20K in local currency ($21K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Naples?
The median Airbnb occupancy rate in Naples was 63% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Naples?
As of March 2025, there are 9,898 active listings on the Airbnb platform in Naples.