Is it profitable to do Airbnb in Naples, Italy?
What is the occupancy rate of Airbnb in Naples, Italy?
What is the average daily rate of Airbnb in Naples, Italy?
Italy / Naples
Naples, Airbnb Market Statistics & Data, Italy
A typical short-term rental listing in Naples is booked for 230 nights a year, with a median occupancy rate of 63% and an average daily rate of €86. In Feb, 24 - Jan, 25 a typical host income (annual revenue) was €19K. As of 11th March, 2025, there are 9,860 active Airbnb listings.
Average Revenue: €19K/yr
Occupancy Rate
63%
Avg Daily Rate
€86
Budget
No. of Listings
10,730
Big
YoY Revenue Change
-10.18%
Best Month
September
** Period: Feb, 24 - Jan, 25 | Last Updated on: 11th March, 2025
Revenue By Month
Feb, 24 - Jan, 25
Low
€848
Average
€1,651
High
€2,168
Is Airbnb Profitable in Naples?
Yes, there is good short-term rental demand. A 63% median occupancy rate is considered a good market for Airbnb. The graph below shows the average monthly host income by month.
Tip! investing in a short-term rental can be highly stable and profitable. It’s stable because housing has been one of the most stable asset classes. Also, when you can’t do an Airbnb anymore, you can still rent it out to a long-term tenant with a lower yield. It is highly profitable because the monthly cash flow from short-term rental investment typically is double the amount of traditional rentals.
Starting an Airbnb in Naples
Short-term rental regulation is lenient in Naples. Very few Airbnb listing currently have put their license number on their Airbnb listing. This likely means the local government is not strictly enforcing the short-term rental-related regulations.
We made a guide on things you need to know before starting an Airbnb in Italy, learn how much it costs to start an Airbnb and if it’s profitable to start an Airbnb.
Average Airbnb Occupancy Rate in Naples
A typical listing recorded a 63% average occupancy rate between Feb, 24 - Jan, 25. In this graph, you can see the occupancy rate distribution. About 64.45% of the guests are international guests, and visitors from Italy is the largest group. Learn more about guest origin!.
You can find the distribution graph of daily rate and revenue in our market dashboard.
You can find the distribution graph of daily rate and revenue in our market dashboard.
Occupancy Rate: 63%
9,860 Active Listings
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Explore Naples's Airbnb Data ⟶
Best Areas in Naples for Airbnb
Are you wondering where to invest in Naples? Look no further!
- Pompeii
- Mount Vesuvius
- Naples National Archaeological Museum
- Castel dell'Ovo
- Spaccanapoli
- Capodimonte Museum
- Piazza del Plebiscito
- Santa Chiara
- San Gregorio Armeno
- Naples Underground
Top demand Airbnb in Naples
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 9,860 listings.
See 9,860 listing Statistics
Professional Short-term rental property managers in Naples
We've compiled a list of host profiles that manage the most Airbnb properties in Naples. The dashboard shows their average occupancy rate, revenue, and year-over-year changes.
Other short-term rental market data in Naples
Here is a breakdown of short-let properties in Naples. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
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By Channel Type