Is it profitable to do Airbnb in Napoli, Italy?
What is the occupancy rate of Airbnb in Napoli, Italy?
What is the average daily rate of Airbnb in Napoli, Italy?
Italy / Napoli
Airbnb Revenue in Napoli, Italy: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Napoli
A typical short-term rental in Napoli is booked for 230 nights per year, generating a medium Airbnb occupancy rate of 63% and an average daily rate (ADR) of €90 in local currency ($97). In June, 2024 - May, 2025, the average annual short-term rental revenue in Napoli was €20K in local currency ($21K). As of 4th July, 2025, there are 10,000 active Airbnb listings in Napoli.
Napoli Airbnb Income Data Summary
Napoli Average Monthly Revenue
€1,672 ($1,798)
Napoli YoY Revenue Change
-2.55%
Napoli Average Airbnb Occupancy Rate
63%
Napoli Average Daily Rate
€90 ($97)
Budget
Napoli Number of Listings
11,696
Big
Airbnb Seasonality in Napoli
Strong
Most Profitable Month for Airbnb in Napoli
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Napoli Airbnb Revenue by Month
June, 2024 - May, 2025
Low
€850
Average
€1,783
High
€2,910
Is Airbnb Profitable in Napoli, Italy?
Yes, starting an Airbnb business in Napoli can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €20,066 in local currency ($21,577) and a median occupancy rate of 63% are considered good in the hospitality space. With 11,696 active listings, the Napoli Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Napoli are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Napoli is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Napoli Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Napoli
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Napoli listing recorded a 63% average short-term rental occupancy between June, 2024 - May, 2025. The Napoli vacation rental market has Strong seasonality, with May and April being the busiest months for Airbnb hosts.
About 66.48% of Napoli Airbnb guests are international guests, and visitors from Italy constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Napoli market dashboard.
About 66.48% of Napoli Airbnb guests are international guests, and visitors from Italy constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Napoli market dashboard.
Occupancy Rate: 63%
10,000 Active Listings
Starting an Airbnb in Napoli: Short-Term Rental Regulations
Before launching an Airbnb in Napoli, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Napoli, the legal landscape can be complex, especially for a beginner host.
In general, Napoli Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Napoli vacation rental business legally compliant.
In general, Napoli Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Napoli vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Napoli's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Napoli
Wondering where to invest in Napoli for the best Airbnb returns? Look no further!
The best Airbnb markets in Napoli are:
The best Airbnb markets in Napoli are:
- San Ferdinando
- Airbnb Annual Revenue: €25,510 in local currency ($27,431)
- Airbnb Occupancy Rate: 65%
- Airbnb Average Daily Rate: €106 in local currency ($114)
- Chiaia
- Airbnb Annual Revenue: €23,749 in local currency ($25,537)
- Airbnb Occupancy Rate: 60%
- Airbnb Average Daily Rate: €106 in local currency ($115)
- Posillipo
- Airbnb Annual Revenue: €23,526 in local currency ($25,297)
- Airbnb Occupancy Rate: 54%
- Airbnb Average Daily Rate: €117 in local currency ($126)
- Vomero
- Arenella
- Portici
Find the top Airbnb location in Napoli for your specific needs and aspirations.
Most Popular Airbnbs in Napoli
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 10,000 listings.
See Airbnb Statistics on All 10,000 Listings
Professional Airbnb Property Managers in Napoli
You can turn your Napoli Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Napoli with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Napoli with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Welcome To Our Holiday Homes | 683 | 4.4★ | $1,23,234 |
| Wonderful Italy | 631 | 4.25★ | $1,23,234 |
| Hello S.R.L | 64 | 4.4★ | $1,23,234 |
| MyBnb | 216 | 4.4★ | $1,23,234 |
| Novasol | 186 | 4.6★ | $1,23,234 |
Find out the top Airbnb management company in Napoli, Italy for your needs.
Other short-term rental market data in Napoli
Here is a breakdown of short-let properties in Napoli. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Napoli Airbnb Listings by Property Size
Napoli Airbnb Listings by Property Type
Napoli Airbnb Listings by Cancelation Policy Type
Napoli Vacation Rentals by Channel
Estimate Your Potential Earnings in Napoli with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Napoli?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Napoli Airbnb FAQs
How Much Can You Make on Airbnb in Napoli, Italy?
The average Napoli Airbnb host was able to make €20K in local currency ($21K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Napoli Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Napoli?
With an ADR of €90 local currency ($97) and a median occupancy rate of 63%, short-term rentals in Napoli can be very profitable. However, exactly how much money you can make from Airbnb in Napoli is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Napoli.
What Is the ROI on Airbnb in Napoli?
The return on investment (ROI) on Airbnb properties in Napoli depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Napoli, the annual Airbnb revenue is €20K in local currency ($21K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Napoli?
The median Airbnb occupancy rate in Napoli was 63% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Napoli?
As of March 2025, there are 10,000 active listings on the Airbnb platform in Napoli.