Is it profitable to do Airbnb in Nuevo León, Mexico?
What is the occupancy rate of Airbnb in Nuevo León, Mexico?
What is the average daily rate of Airbnb in Nuevo León, Mexico?
Airbnb Revenue in Nuevo León, Mexico: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Nuevo León
A typical short-term rental in Nuevo León is booked for 193 nights per year, generating a medium Airbnb occupancy rate of 53% and an average daily rate (ADR) of MXN909 ($53). In June, 2024 - May, 2025, the average annual short-term rental revenue in Nuevo León was MXN172K ($10K). As of 4th July, 2025, there are 6,584 active Airbnb listings in Nuevo León.
Nuevo León Airbnb Income Data Summary
Nuevo León Average Monthly Revenue
MXN14,345 ($836)
Nuevo León YoY Revenue Change
12.9%
Nuevo León Average Airbnb Occupancy Rate
53%
Nuevo León Average Daily Rate
MXN909 ($53)
Budget
Nuevo León Number of Listings
8,940
Big
Airbnb Seasonality in Nuevo León
Limited
Most Profitable Month for Airbnb in Nuevo León
April
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Nuevo León Airbnb Revenue by Month
June, 2024 - May, 2025
Low
MXN11,744
Average
MXN14,426
High
MXN17,104
Is Airbnb Profitable in Nuevo León, Mexico?
Yes, starting an Airbnb business in Nuevo León can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of MXN172,337 ($10,043) and a median occupancy rate of 53% are considered good in the hospitality space. With 8,940 active listings, the Nuevo León Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Nuevo León are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Nuevo León is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Nuevo León Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Nuevo León
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Nuevo León listing recorded a 53% average short-term rental occupancy between June, 2024 - May, 2025. The Nuevo León vacation rental market has Limited seasonality, with April and November being the busiest months for Airbnb hosts.
About 9.11% of Nuevo León Airbnb guests are international guests, and visitors from Mexico constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Nuevo León market dashboard.
About 9.11% of Nuevo León Airbnb guests are international guests, and visitors from Mexico constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Nuevo León market dashboard.
Occupancy Rate: 53%
6,584 Active Listings
Starting an Airbnb in Nuevo León: Short-Term Rental Regulations
Before launching an Airbnb in Nuevo León, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Nuevo León, the legal landscape can be complex, especially for a beginner host.
In general, Nuevo León Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Nuevo León vacation rental business legally compliant.
In general, Nuevo León Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Nuevo León vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Nuevo León's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Nuevo León
Wondering where to invest in Nuevo León for the best Airbnb returns? Look no further!
The best Airbnb markets in Nuevo León are:
The best Airbnb markets in Nuevo León are:
- Montemorelos
- Airbnb Annual Revenue: MXN447,515 ($26,079)
- Airbnb Occupancy Rate: 34%
- Airbnb Average Daily Rate: MXN3,552 ($207)
- San Jeronimo
- Airbnb Annual Revenue: MXN313,049 ($18,243)
- Airbnb Occupancy Rate: 68%
- Airbnb Average Daily Rate: MXN1,218 ($71)
- San pedro garza garcia
- Airbnb Annual Revenue: MXN253,384 ($14,766)
- Airbnb Occupancy Rate: 60%
- Airbnb Average Daily Rate: MXN1,132 ($66)
- Monterrey Centro
- General escobedo
- Apodaca
- San nicolas de los garza
- MX-3001
- Santa Catarina
Find the top Airbnb location in Nuevo León for your specific needs and aspirations.
Most Popular Airbnbs in Nuevo León
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 6,584 listings.
See Airbnb Statistics on All 6,584 Listings
Professional Airbnb Property Managers in Nuevo León
You can turn your Nuevo León Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Nuevo León with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Nuevo León with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| La Isla Vacation Rentals | 101 | 4.6★ | $1,23,234 |
| Purisima 5.0 | 64 | 4.6★ | $1,23,234 |
| Israel | 36 | 4.6★ | $1,23,234 |
| Luva | 32 | 4.6★ | $1,23,234 |
| Eva | 29 | 4.8★ | $1,23,234 |
Find out the top Airbnb management company in Nuevo León, Mexico for your needs.
Other short-term rental market data in Nuevo León
Here is a breakdown of short-let properties in Nuevo León. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Nuevo León Airbnb Listings by Property Size
Nuevo León Airbnb Listings by Property Type
Nuevo León Airbnb Listings by Cancelation Policy Type
Nuevo León Vacation Rentals by Channel
Estimate Your Potential Earnings in Nuevo León with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Nuevo León?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Nuevo León Airbnb FAQs
How Much Can You Make on Airbnb in Nuevo León, Mexico?
The average Nuevo León Airbnb host was able to make MXN172K ($10K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Nuevo León Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Nuevo León?
With an ADR of MXN909 ($53) and a median occupancy rate of 53%, short-term rentals in Nuevo León can be very profitable. However, exactly how much money you can make from Airbnb in Nuevo León is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Nuevo León.
What Is the ROI on Airbnb in Nuevo León?
The return on investment (ROI) on Airbnb properties in Nuevo León depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Nuevo León, the annual Airbnb revenue is MXN172K ($10K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Nuevo León?
The median Airbnb occupancy rate in Nuevo León was 53% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Nuevo León?
As of March 2025, there are 6,584 active listings on the Airbnb platform in Nuevo León.