Is it profitable to do Airbnb in Pienza, Italy?
What is the occupancy rate of Airbnb in Pienza, Italy?
What is the average daily rate of Airbnb in Pienza, Italy?
Airbnb Revenue in Pienza, Italy: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Pienza
A typical short-term rental in Pienza is booked for 237 nights per year, generating a medium Airbnb occupancy rate of 65% and an average daily rate (ADR) of €154 ($166). In June, 2024 - May, 2025, the average annual short-term rental revenue in Pienza was €34K ($37K). As of 4th July, 2025, there are 232 active Airbnb listings in Pienza.
Pienza Airbnb Income Data Summary
Pienza Average Monthly Revenue
€2,868 ($3,084)
Pienza YoY Revenue Change
9.65%
Pienza Average Airbnb Occupancy Rate
65%
Pienza Average Daily Rate
€154 ($166)
Mid Scale
Pienza Number of Listings
272
Small
Airbnb Seasonality in Pienza
Strong
Most Profitable Month for Airbnb in Pienza
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Pienza Airbnb Revenue by Month
June, 2024 - May, 2025
Low
€1,475
Average
€2,724
High
€4,510
Is Airbnb Profitable in Pienza, Italy?
Yes, starting an Airbnb business in Pienza can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €34,423 ($37,015) and a median occupancy rate of 65% are considered good in the hospitality space. With 272 active listings, the Pienza Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Pienza are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Pienza is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Pienza Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Pienza
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Pienza listing recorded a 65% average short-term rental occupancy between June, 2024 - May, 2025. The Pienza vacation rental market has Strong seasonality, with May and September being the busiest months for Airbnb hosts.
About 77.21% of Pienza Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Pienza market dashboard.
About 77.21% of Pienza Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Pienza market dashboard.
Occupancy Rate: 65%
232 Active Listings
Starting an Airbnb in Pienza: Short-Term Rental Regulations
Before launching an Airbnb in Pienza, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Pienza, the legal landscape can be complex, especially for a beginner host.
In general, Pienza Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Pienza vacation rental business legally compliant.
In general, Pienza Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Pienza vacation rental business legally compliant.
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Explore Pienza's Airbnb Data ⟶
Most Popular Airbnbs in Pienza
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 232 listings.
See Airbnb Statistics on All 232 Listings
Professional Airbnb Property Managers in Pienza
You can turn your Pienza Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Pienza with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Pienza with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Belvilla | 2052 | 4.53★ | $1,23,234 |
| Lisa - BELVILLA | 318 | 4.7★ | $1,23,234 |
| Yvona ROCHER - | 78 | 4.6★ | $1,23,234 |
| InTuscany | 35 | 4.8★ | $1,23,234 |
| Posarelli Villas | 345 | 4.6★ | $1,23,234 |
Find out the top Airbnb management company in Pienza, Italy for your needs.
Other short-term rental market data in Pienza
Here is a breakdown of short-let properties in Pienza. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Pienza Airbnb Listings by Property Size
Pienza Airbnb Listings by Property Type
Pienza Airbnb Listings by Cancelation Policy Type
Pienza Vacation Rentals by Channel
Estimate Your Potential Earnings in Pienza with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Pienza?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Pienza Airbnb FAQs
How Much Can You Make on Airbnb in Pienza, Italy?
The average Pienza Airbnb host was able to make €34K ($37K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Pienza Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Pienza?
With an ADR of €154 ($166) and a median occupancy rate of 65%, short-term rentals in Pienza can be very profitable. However, exactly how much money you can make from Airbnb in Pienza is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Pienza.
What Is the ROI on Airbnb in Pienza?
The return on investment (ROI) on Airbnb properties in Pienza depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Pienza, the annual Airbnb revenue is €34K ($37K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Pienza?
The median Airbnb occupancy rate in Pienza was 65% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Pienza?
As of March 2025, there are 232 active listings on the Airbnb platform in Pienza.