Is it profitable to do Airbnb in Portofino, Italy?
What is the occupancy rate of Airbnb in Portofino, Italy?
What is the average daily rate of Airbnb in Portofino, Italy?
Italy / Portofino
Airbnb Revenue in Portofino, Italy: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Portofino
A typical short-term rental in Portofino is booked for 208 nights per year, generating a medium Airbnb occupancy rate of 57% and an average daily rate (ADR) of €283 in local currency ($305). In June, 2024 - May, 2025, the average annual short-term rental revenue in Portofino was €56K in local currency ($60K). As of 4th July, 2025, there are 72 active Airbnb listings in Portofino.
Portofino Airbnb Income Data Summary
Portofino Average Monthly Revenue
€4,678 ($5,031)
Portofino YoY Revenue Change
11.96%
Portofino Average Airbnb Occupancy Rate
57%
Portofino Average Daily Rate
€283 ($305)
Luxury
Portofino Number of Listings
83
Small
Airbnb Seasonality in Portofino
Strong
Most Profitable Month for Airbnb in Portofino
July
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Portofino Airbnb Revenue by Month
June, 2024 - May, 2025
Low
€1,565
Average
€4,172
High
€7,374
Is Airbnb Profitable in Portofino, Italy?
Yes, starting an Airbnb business in Portofino can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €56,151 in local currency ($60,378) and a median occupancy rate of 57% are considered good in the hospitality space. With 83 active listings, the Portofino Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Portofino are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Portofino is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Portofino Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Portofino
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Portofino listing recorded a 57% average short-term rental occupancy between June, 2024 - May, 2025. The Portofino vacation rental market has Strong seasonality, with July and June being the busiest months for Airbnb hosts.
About 93.21% of Portofino Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Portofino market dashboard.
About 93.21% of Portofino Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Portofino market dashboard.
Occupancy Rate: 57%
72 Active Listings
Starting an Airbnb in Portofino: Short-Term Rental Regulations
Before launching an Airbnb in Portofino, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Portofino, the legal landscape can be complex, especially for a beginner host.
In general, Portofino Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Portofino vacation rental business legally compliant.
In general, Portofino Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Portofino vacation rental business legally compliant.
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Explore Portofino's Airbnb Data ⟶
Most Popular Airbnbs in Portofino
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 72 listings.
See Airbnb Statistics on All 72 Listings
Professional Airbnb Property Managers in Portofino
You can turn your Portofino Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Portofino with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Portofino with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Joivy | 50 | 4.3★ | $1,23,234 |
| KlabHouse | 40 | 4.8★ | $1,23,234 |
| Novasol | 499 | 4.4★ | $1,23,234 |
| Wonderful Italy Liguria | 334 | 4.4★ | $1,23,234 |
| Hintown | 257 | 4.2★ | $1,23,234 |
Find out the top Airbnb management company in Portofino, Italy for your needs.
Other short-term rental market data in Portofino
Here is a breakdown of short-let properties in Portofino. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Portofino Airbnb Listings by Property Size
Portofino Airbnb Listings by Property Type
Portofino Airbnb Listings by Cancelation Policy Type
Portofino Vacation Rentals by Channel
Estimate Your Potential Earnings in Portofino with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Portofino?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Portofino Airbnb FAQs
How Much Can You Make on Airbnb in Portofino, Italy?
The average Portofino Airbnb host was able to make €56K in local currency ($60K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Portofino Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Portofino?
With an ADR of €283 local currency ($305) and a median occupancy rate of 57%, short-term rentals in Portofino can be very profitable. However, exactly how much money you can make from Airbnb in Portofino is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Portofino.
What Is the ROI on Airbnb in Portofino?
The return on investment (ROI) on Airbnb properties in Portofino depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Portofino, the annual Airbnb revenue is €56K in local currency ($60K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Portofino?
The median Airbnb occupancy rate in Portofino was 57% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Portofino?
As of March 2025, there are 72 active listings on the Airbnb platform in Portofino.