Is it profitable to do Airbnb in Saint Tropez, France?

What is the occupancy rate of Airbnb in Saint Tropez, France?

What is the average daily rate of Airbnb in Saint Tropez, France?

France / Saint Tropez

Airbnb Revenue in Saint Tropez, France: 2025 Short-Term Rental Data & Insights

Average Airbnb Revenue in Saint Tropez

A typical short-term rental in Saint Tropez is booked for 208 nights per year, generating a medium Airbnb occupancy rate of 57% and an average daily rate (ADR) of €268 in local currency ($289). In June, 2024 - May, 2025, the average annual short-term rental revenue in Saint Tropez was €54K in local currency ($59K). As of 4th July, 2025, there are 540 active Airbnb listings in Saint Tropez.

Saint Tropez Airbnb Income Data Summary

Saint Tropez Average Monthly Revenue
€4,574 ($4,919)
Saint Tropez YoY Revenue Change
6.12%
Saint Tropez Average Airbnb Occupancy Rate
57%
Saint Tropez Average Daily Rate
€268 ($289)
Upscale
Saint Tropez Number of Listings
801
Small
Airbnb Seasonality in Saint Tropez
Strong
Most Profitable Month for Airbnb in Saint Tropez
August
Airbnb Laws in Saint Tropez
Strict
Learn More >
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025

Saint Tropez Airbnb Revenue by Month

June, 2024 - May, 2025
Low
€2,194
Average
€4,076
High
€7,425



Is Airbnb Profitable in Saint Tropez, France?

Yes, starting an Airbnb business in Saint Tropez can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €54,896 in local currency ($59,028) and a median occupancy rate of 57% are considered good in the hospitality space. With 801 active listings, the Saint Tropez Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Saint Tropez are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Saint Tropez is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Saint Tropez Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities

Average Airbnb Occupancy Rate in Saint Tropez

You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Saint Tropez listing recorded a 57% average short-term rental occupancy between June, 2024 - May, 2025. The Saint Tropez vacation rental market has Strong seasonality, with August and July being the busiest months for Airbnb hosts.

About 59.12% of Saint Tropez Airbnb guests are international guests, and visitors from France constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.

On the graph below, you can see the occupancy rate distribution per number of listings.

To view the distribution of average daily rates and annual revenue, refer to our Saint Tropez market dashboard.
Occupancy Rate: 57%
540 Active Listings

Starting an Airbnb in Saint Tropez: Short-Term Rental Regulations

Before launching an Airbnb in Saint Tropez, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Saint Tropez, the legal landscape can be complex, especially for a beginner host.

In general, Saint Tropez Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Saint Tropez vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Saint Tropez's Airbnb Data
market map image

Most Popular Airbnbs in Saint Tropez

Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 540 listings.
listing_image
Entire home & 2 Bed
⭐5.0 (4)
Les Cottages des Mûriers by Interhome
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€333
Daily Rate
View Listing
listing_image
Entire home & Studio Bed
⭐5.0 (31)
Studio « Summer Spirit » avec Jardin plage à 250m
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€131
Daily Rate
View Listing
listing_image
Entire home & Studio Bed
⭐5.0 (59)
Studio climatisé, terrasse, parking, proche plage
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€123
Daily Rate
View Listing
listing_image
Entire home & 1 Bed
⭐5.0 (8)
Superbe Appartement avec jardin et parking privé
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€254
Daily Rate
View Listing
listing_image
Entire home & 2 Bed
⭐5.0 (21)
Voir le Golfe de Saint-Tropez de son salon.
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€179
Daily Rate
View Listing
listing_image
Entire home & 1 Bed
⭐5.0 (32)
Appartement de charme St-Tropez
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€172
Daily Rate
View Listing
See Airbnb Statistics on All 540 Listings

Professional Airbnb Property Managers in Saint Tropez

You can turn your Saint Tropez Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Saint Tropez with the most Airbnb properties.
NameListingsRatingRevenue
Janna - BELVILLA5854.5$1,23,234
Vita SRL3224.5$1,23,234
ZE Camping2504.5$1,23,234
Jessica-BELVILLA2344.5$1,23,234
Home Suite Home2004.2$1,23,234

Other short-term rental market data in Saint Tropez

Here is a breakdown of short-let properties in Saint Tropez. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Saint Tropez Airbnb Listings by Property Size


Saint Tropez Airbnb Listings by Property Type
Saint Tropez Airbnb Listings by Cancelation Policy Type


Saint Tropez Vacation Rentals by Channel

Estimate Your Potential Earnings in Saint Tropez with the Airbtics Airbnb Calculator

Ready to start looking for the most profitable Airbnb investment opportunities in Saint Tropez?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.

Saint Tropez Airbnb FAQs

How Much Can You Make on Airbnb in Saint Tropez, France?

The average Saint Tropez Airbnb host was able to make €54K in local currency ($59K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Saint Tropez Airbnb data to see how different factors affect revenue and estimate your potential income.

How Profitable Is Airbnb in Saint Tropez?

With an ADR of €268 local currency ($289) and a median occupancy rate of 57%, short-term rentals in Saint Tropez can be very profitable. However, exactly how much money you can make from Airbnb in Saint Tropez is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Saint Tropez.

What Is the ROI on Airbnb in Saint Tropez?

The return on investment (ROI) on Airbnb properties in Saint Tropez depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.
In Saint Tropez, the annual Airbnb revenue is €54K in local currency ($59K). To estimate your ROI, compare this income against your property's purchase price and operating expenses.
Our Airbnb calculator can help you run the numbers based on your investment and strategy.

What Is the Average Occupancy Rate for Airbnb in Saint Tropez?

The median Airbnb occupancy rate in Saint Tropez was 57% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.

How Many Airbnbs Are There in Saint Tropez?

As of March 2025, there are 540 active listings on the Airbnb platform in Saint Tropez.