Is it profitable to do Airbnb in Sandton, South Africa?
What is the occupancy rate of Airbnb in Sandton, South Africa?
What is the average daily rate of Airbnb in Sandton, South Africa?
South Africa
Airbnb Revenue in Sandton, South Africa: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Sandton
A typical short-term rental in Sandton is booked for 193 nights per year, generating a medium Airbnb occupancy rate of 53% and an average daily rate (ADR) of ZAR1,027 in local currency ($55). In June, 2024 - May, 2025, the average annual short-term rental revenue in Sandton was ZAR195K in local currency ($10K). As of 4th July, 2025, there are 2,293 active Airbnb listings in Sandton.

Sandton Airbnb Income Data Summary
Sandton Average Monthly Revenue
ZAR16,297 ($872)
Sandton YoY Revenue Change
10.33%
Sandton Average Airbnb Occupancy Rate
53%
Sandton Average Daily Rate
ZAR1,027 ($55)
Budget
Sandton Number of Listings
3,723
Medium
Airbnb Seasonality in Sandton
Limited
Most Profitable Month for Airbnb in Sandton
December
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Sandton Airbnb Revenue by Month
June, 2024 - May, 2025
Low
ZAR14,365
Average
ZAR16,823
High
ZAR21,533
Is Airbnb Profitable in Sandton, South Africa?
Yes, starting an Airbnb business in Sandton can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of ZAR195,628 in local currency ($10,467) and a median occupancy rate of 53% are considered good in the hospitality space. With 3,723 active listings, the Sandton Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Sandton are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Sandton is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Sandton Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Sandton
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Sandton listing recorded a 53% average short-term rental occupancy between June, 2024 - May, 2025. The Sandton vacation rental market has Limited seasonality, with December and November being the busiest months for Airbnb hosts.
About 28.65% of Sandton Airbnb guests are international guests, and visitors from South africa constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Sandton market dashboard.
About 28.65% of Sandton Airbnb guests are international guests, and visitors from South africa constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Sandton market dashboard.
Occupancy Rate: 53%
2,293 Active Listings
Starting an Airbnb in Sandton: Short-Term Rental Regulations
Before launching an Airbnb in Sandton, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Sandton, the legal landscape can be complex, especially for a beginner host.
In general, Sandton Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Sandton vacation rental business legally compliant.
Learn more about the Airbnb rules in Sandton, South Africa.
In general, Sandton Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Sandton vacation rental business legally compliant.
Learn more about the Airbnb rules in Sandton, South Africa.
Signup and check out more in-depth vacation rental data for free.
Explore Sandton's Airbnb Data ⟶

Most Profitable Areas for Vacation Rentals in Sandton
Wondering where to invest in Sandton for the best Airbnb returns? Look no further!
The best Airbnb markets in Sandton are:
The best Airbnb markets in Sandton are:
- Hyde Park
- Airbnb Annual Revenue: ZAR295,713 in local currency ($15,822)
- Airbnb Occupancy Rate: 62%
- Airbnb Average Daily Rate: ZAR1,270 in local currency ($68)
- Morningside
- Airbnb Annual Revenue: ZAR266,033 in local currency ($14,234)
- Airbnb Occupancy Rate: 54%
- Airbnb Average Daily Rate: ZAR1,326 in local currency ($71)
- Sandhurst
- Airbnb Annual Revenue: ZAR257,454 in local currency ($13,775)
- Airbnb Occupancy Rate: 56%
- Airbnb Average Daily Rate: ZAR1,233 in local currency ($66)
Find the top Airbnb location in Sandton for your specific needs and aspirations.
Most Popular Airbnbs in Sandton
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 2,293 listings.
See Airbnb Statistics on All 2,293 Listings
Professional Airbnb Property Managers in Sandton
You can turn your Sandton Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Sandton with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Sandton with the most Airbnb properties.
Name | Listings | Rating | Revenue |
---|---|---|---|
RnR Holidays | 92 | 4.5★ | $1,23,234 |
George And Pauline | 23 | 4.7★ | $1,23,234 |
Totalstay | 85 | 4.5★ | $1,23,234 |
Yourrentl | 77 | 4.3★ | $1,23,234 |
Marc | 44 | 4.6★ | $1,23,234 |
Find out the top Airbnb management company in Sandton, South Africa for your needs.
Other short-term rental market data in Sandton
Here is a breakdown of short-let properties in Sandton. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Sandton Airbnb Listings by Property Size
Sandton Airbnb Listings by Property Type
Sandton Airbnb Listings by Cancelation Policy Type
Sandton Vacation Rentals by Channel
Estimate Your Potential Earnings in Sandton with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Sandton?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Sandton Airbnb FAQs
How Much Can You Make on Airbnb in Sandton, South Africa?
The average Sandton Airbnb host was able to make ZAR195K in local currency ($10K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Sandton Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Sandton?
With an ADR of ZAR1,027 local currency ($55) and a median occupancy rate of 53%, short-term rentals in Sandton can be very profitable. However, exactly how much money you can make from Airbnb in Sandton is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Sandton.
What Is the ROI on Airbnb in Sandton?
The return on investment (ROI) on Airbnb properties in Sandton depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Sandton, the annual Airbnb revenue is ZAR195K in local currency ($10K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Sandton?
The median Airbnb occupancy rate in Sandton was 53% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Sandton?
As of March 2025, there are 2,293 active listings on the Airbnb platform in Sandton.