Is it profitable to do Airbnb in Santa Fe, The United States?
What is the occupancy rate of Airbnb in Santa Fe, The United States?
What is the average daily rate of Airbnb in Santa Fe, The United States?
Airbnb Revenue in Santa Fe, The United States: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Santa Fe
A typical short-term rental in Santa Fe is booked for 248 nights per year, generating a medium Airbnb occupancy rate of 68% and an average daily rate (ADR) of $216 . In June, 2024 - May, 2025, the average annual short-term rental revenue in Santa Fe was $51K . As of 4th July, 2025, there are 1,399 active Airbnb listings in Santa Fe.
Santa Fe Airbnb Income Data Summary
Santa Fe Average Monthly Revenue
$4,312
Santa Fe YoY Revenue Change
3.94%
Santa Fe Average Airbnb Occupancy Rate
68%
Santa Fe Average Daily Rate
$216
Upscale
Santa Fe Number of Listings
1,660
Medium
Airbnb Seasonality in Santa Fe
Strong
Most Profitable Month for Airbnb in Santa Fe
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Santa Fe Airbnb Revenue by Month
June, 2024 - May, 2025
Low
$2,582
Average
$4,424
High
$6,423
Is Airbnb Profitable in Santa Fe, The United States?
Yes, starting an Airbnb business in Santa Fe can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of $51,745 and a median occupancy rate of 68% are considered good in the hospitality space. With 1,660 active listings, the Santa Fe Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Santa Fe are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Santa Fe is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Santa Fe Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Santa Fe
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Santa Fe listing recorded a 68% average short-term rental occupancy between June, 2024 - May, 2025. The Santa Fe vacation rental market has Strong seasonality, with May and October being the busiest months for Airbnb hosts.
About 4.42% of Santa Fe Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Santa Fe market dashboard.
About 4.42% of Santa Fe Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Santa Fe market dashboard.
Occupancy Rate: 68%
1,399 Active Listings
Starting an Airbnb in Santa Fe: Short-Term Rental Regulations
Before launching an Airbnb in Santa Fe, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Santa Fe, the legal landscape can be complex, especially for a beginner host.
In general, Santa Fe Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Santa Fe vacation rental business legally compliant.
Learn more about the Airbnb rules in Santa Fe, United States.
In general, Santa Fe Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Santa Fe vacation rental business legally compliant.
Learn more about the Airbnb rules in Santa Fe, United States.
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Explore Santa Fe's Airbnb Data ⟶
Most Popular Airbnbs in Santa Fe
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 1,399 listings.
See Airbnb Statistics on All 1,399 Listings
Professional Airbnb Property Managers in Santa Fe
You can turn your Santa Fe Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Santa Fe with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Santa Fe with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Evolve | 36934 | 4.73★ | $1,23,234 |
| Extra Holidays | 363 | 4.5★ | $1,23,234 |
| A Vacation Different | 41 | 5.0★ | $1,23,234 |
| Santuario By AdobeStar | 26 | 5.0★ | $1,23,234 |
| Colleen | 306 | 4.9★ | $1,23,234 |
Find out the top Airbnb management company in Santa Fe, United States for your needs.
Other short-term rental market data in Santa Fe
Here is a breakdown of short-let properties in Santa Fe. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Santa Fe Airbnb Listings by Property Size
Santa Fe Airbnb Listings by Property Type
Santa Fe Airbnb Listings by Cancelation Policy Type
Santa Fe Vacation Rentals by Channel
Estimate Your Potential Earnings in Santa Fe with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Santa Fe?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Santa Fe Airbnb FAQs
How Much Can You Make on Airbnb in Santa Fe, The United States?
The average Santa Fe Airbnb host was able to make $51K in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Santa Fe Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Santa Fe?
With an ADR of $216 and a median occupancy rate of 68%, short-term rentals in Santa Fe can be very profitable. However, exactly how much money you can make from Airbnb in Santa Fe is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Santa Fe.
What Is the ROI on Airbnb in Santa Fe?
The return on investment (ROI) on Airbnb properties in Santa Fe depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Santa Fe, the annual Airbnb revenue is $51K . To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Santa Fe?
The median Airbnb occupancy rate in Santa Fe was 68% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Santa Fe?
As of March 2025, there are 1,399 active listings on the Airbnb platform in Santa Fe.