Is it profitable to do Airbnb in Scottish Highlands, The United Kingdom?
What is the occupancy rate of Airbnb in Scottish Highlands, The United Kingdom?
What is the average daily rate of Airbnb in Scottish Highlands, The United Kingdom?
Airbnb Revenue in Scottish Highlands, The United Kingdom: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Scottish Highlands
A typical short-term rental in Scottish Highlands is booked for 270 nights per year, generating a medium Airbnb occupancy rate of 74% and an average daily rate (ADR) of £142 ($178). In June, 2024 - May, 2025, the average annual short-term rental revenue in Scottish Highlands was £36K ($45K). As of 4th July, 2025, there are 6,056 active Airbnb listings in Scottish Highlands.
Scottish Highlands Airbnb Income Data Summary
Scottish Highlands Average Monthly Revenue
£3,058 ($3,823)
Scottish Highlands YoY Revenue Change
11.36%
Scottish Highlands Average Airbnb Occupancy Rate
74%
Scottish Highlands Average Daily Rate
£142 ($178)
Mid Scale
Scottish Highlands Number of Listings
7,476
Big
Airbnb Seasonality in Scottish Highlands
Strong
Most Profitable Month for Airbnb in Scottish Highlands
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Scottish Highlands Airbnb Revenue by Month
June, 2024 - May, 2025
Low
£1,733
Average
£2,998
High
£4,709
Is Airbnb Profitable in Scottish Highlands, The United Kingdom?
Yes, starting an Airbnb business in Scottish Highlands can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of £36,702 ($45,878) and a median occupancy rate of 74% are considered good in the hospitality space. With 7,476 active listings, the Scottish Highlands Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Scottish Highlands are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Scottish Highlands is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Scottish Highlands Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Scottish Highlands
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Scottish Highlands listing recorded a 74% average short-term rental occupancy between June, 2024 - May, 2025. The Scottish Highlands vacation rental market has Strong seasonality, with May and August being the busiest months for Airbnb hosts.
About 31.01% of Scottish Highlands Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Scottish Highlands market dashboard.
About 31.01% of Scottish Highlands Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Scottish Highlands market dashboard.
Occupancy Rate: 74%
6,056 Active Listings
Starting an Airbnb in Scottish Highlands: Short-Term Rental Regulations
Before launching an Airbnb in Scottish Highlands, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Scottish Highlands, the legal landscape can be complex, especially for a beginner host.
In general, Scottish Highlands Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Scottish Highlands vacation rental business legally compliant.
In general, Scottish Highlands Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Scottish Highlands vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Scottish Highlands's Airbnb Data ⟶
Most Popular Airbnbs in Scottish Highlands
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 6,056 listings.
See Airbnb Statistics on All 6,056 Listings
Professional Airbnb Property Managers in Scottish Highlands
You can turn your Scottish Highlands Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Scottish Highlands with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Scottish Highlands with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Sykes Holiday Cottages | 3908 | 4.7★ | $1,23,234 |
| Travelnest | 3715 | 4.53★ | $1,23,234 |
| Interhome Group | 976 | 4.59★ | $1,23,234 |
| Finest Retreats | 393 | 4.7★ | $1,23,234 |
| Pillow Property Partners | 296 | 4.3★ | $1,23,234 |
Find out the top Airbnb management company in Scottish Highlands, United Kingdom for your needs.
Other short-term rental market data in Scottish Highlands
Here is a breakdown of short-let properties in Scottish Highlands. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Scottish Highlands Airbnb Listings by Property Size
Scottish Highlands Airbnb Listings by Property Type
Scottish Highlands Airbnb Listings by Cancelation Policy Type
Scottish Highlands Vacation Rentals by Channel
Estimate Your Potential Earnings in Scottish Highlands with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Scottish Highlands?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Scottish Highlands Airbnb FAQs
How Much Can You Make on Airbnb in Scottish Highlands, The United Kingdom?
The average Scottish Highlands Airbnb host was able to make £36K ($45K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Scottish Highlands Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Scottish Highlands?
With an ADR of £142 ($178) and a median occupancy rate of 74%, short-term rentals in Scottish Highlands can be very profitable. However, exactly how much money you can make from Airbnb in Scottish Highlands is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Scottish Highlands.
What Is the ROI on Airbnb in Scottish Highlands?
The return on investment (ROI) on Airbnb properties in Scottish Highlands depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Scottish Highlands, the annual Airbnb revenue is £36K ($45K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Scottish Highlands?
The median Airbnb occupancy rate in Scottish Highlands was 74% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Scottish Highlands?
As of March 2025, there are 6,056 active listings on the Airbnb platform in Scottish Highlands.