Is it profitable to do Airbnb in Seoul, South Korea?
What is the occupancy rate of Airbnb in Seoul, South Korea?
What is the average daily rate of Airbnb in Seoul, South Korea?
South Korea / Seoul
Airbnb Revenue in Seoul, South Korea: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Seoul
A typical short-term rental in Seoul is booked for 288 nights per year, generating a medium Airbnb occupancy rate of 79% and an average daily rate (ADR) of KRW89,509 in local currency ($65). In June, 2024 - May, 2025, the average annual short-term rental revenue in Seoul was KRW24M in local currency ($17K). As of 4th July, 2025, there are 23,591 active Airbnb listings in Seoul.
Seoul Airbnb Income Data Summary
Seoul Average Monthly Revenue
KRW2,031,178 ($1,475)
Seoul YoY Revenue Change
3.62%
Seoul Average Airbnb Occupancy Rate
79%
Seoul Average Daily Rate
KRW89,509 ($65)
Budget
Seoul Number of Listings
30,126
Big
Airbnb Seasonality in Seoul
Strong
Most Profitable Month for Airbnb in Seoul
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Seoul Airbnb Revenue by Month
June, 2024 - May, 2025
Low
KRW1,428,861
Average
KRW2,189,072
High
KRW2,794,302
Is Airbnb Profitable in Seoul, South Korea?
Yes, starting an Airbnb business in Seoul can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of KRW24,374,139 in local currency ($17,700) and a median occupancy rate of 79% are considered good in the hospitality space. With 30,126 active listings, the Seoul Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Seoul are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Seoul is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Seoul Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Seoul
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Seoul listing recorded a 79% average short-term rental occupancy between June, 2024 - May, 2025. The Seoul vacation rental market has Strong seasonality, with May and April being the busiest months for Airbnb hosts.
About 31.92% of Seoul Airbnb guests are international guests, and visitors from South korea constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Seoul market dashboard.
About 31.92% of Seoul Airbnb guests are international guests, and visitors from South korea constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Seoul market dashboard.
Occupancy Rate: 79%
23,591 Active Listings
Starting an Airbnb in Seoul: Short-Term Rental Regulations
Before launching an Airbnb in Seoul, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Seoul, the legal landscape can be complex, especially for a beginner host.
In general, Seoul Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Seoul vacation rental business legally compliant.
Learn more about the Airbnb rules in Seoul, South Korea.
In general, Seoul Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Seoul vacation rental business legally compliant.
Learn more about the Airbnb rules in Seoul, South Korea.
Signup and check out more in-depth vacation rental data for free.
Explore Seoul's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Seoul
Wondering where to invest in Seoul for the best Airbnb returns? Look no further!
The best Airbnb markets in Seoul are:
The best Airbnb markets in Seoul are:
- Jung-Gu
- Airbnb Annual Revenue: KRW35,105,645 in local currency ($25,493)
- Airbnb Occupancy Rate: 82%
- Airbnb Average Daily Rate: KRW115,673 in local currency ($84)
- Mapo-Gu
- Airbnb Annual Revenue: KRW32,584,230 in local currency ($23,662)
- Airbnb Occupancy Rate: 84%
- Airbnb Average Daily Rate: KRW104,657 in local currency ($76)
- Seocho-Gu
- Airbnb Annual Revenue: KRW31,029,518 in local currency ($22,533)
- Airbnb Occupancy Rate: 79%
- Airbnb Average Daily Rate: KRW106,034 in local currency ($77)
- KR-166
- Jongno-Gu
- Yongsan-Gu
- KR-160
- Seongdong-Gu
- seongsu
- Gangnam-Gu
Find the top Airbnb location in Seoul for your specific needs and aspirations.
Most Popular Airbnbs in Seoul
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 23,591 listings.
See Airbnb Statistics on All 23,591 Listings
Professional Airbnb Property Managers in Seoul
You can turn your Seoul Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Seoul with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Seoul with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Stay | 2080 | 4.58★ | $1,23,234 |
| UH FLAT | 299 | 4.82★ | $1,23,234 |
| LeCollective | 118 | 4.8★ | $1,23,234 |
| CentralviewSuite | 72 | 5.0★ | $1,23,234 |
| CentralViewSuite Myeong-Dong | 63 | 5.0★ | $1,23,234 |
Find out the top Airbnb management company in Seoul, South Korea for your needs.
Other short-term rental market data in Seoul
Here is a breakdown of short-let properties in Seoul. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Seoul Airbnb Listings by Property Size
Seoul Airbnb Listings by Property Type
Seoul Airbnb Listings by Cancelation Policy Type
Seoul Vacation Rentals by Channel
Estimate Your Potential Earnings in Seoul with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Seoul?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Seoul Airbnb FAQs
How Much Can You Make on Airbnb in Seoul, South Korea?
The average Seoul Airbnb host was able to make KRW24M in local currency ($17K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Seoul Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Seoul?
With an ADR of KRW89,509 local currency ($65) and a median occupancy rate of 79%, short-term rentals in Seoul can be very profitable. However, exactly how much money you can make from Airbnb in Seoul is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Seoul.
What Is the ROI on Airbnb in Seoul?
The return on investment (ROI) on Airbnb properties in Seoul depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Seoul, the annual Airbnb revenue is KRW24M in local currency ($17K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Seoul?
The median Airbnb occupancy rate in Seoul was 79% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Seoul?
As of March 2025, there are 23,591 active listings on the Airbnb platform in Seoul.