Is it profitable to do Airbnb in Shropshire, The United Kingdom?

What is the occupancy rate of Airbnb in Shropshire, The United Kingdom?

What is the average daily rate of Airbnb in Shropshire, The United Kingdom?

The United Kingdom / Shropshire

Airbnb Revenue in Shropshire, The United Kingdom: 2025 Short-Term Rental Data & Insights

Average Airbnb Revenue in Shropshire

A typical short-term rental in Shropshire is booked for 223 nights per year, generating a medium Airbnb occupancy rate of 61% and an average daily rate (ADR) of £118 in local currency ($148). In June, 2024 - May, 2025, the average annual short-term rental revenue in Shropshire was £25K in local currency ($32K). As of 4th July, 2025, there are 1,783 active Airbnb listings in Shropshire.

Shropshire Airbnb Income Data Summary

Shropshire Average Monthly Revenue
£2,155 ($2,694)
Shropshire YoY Revenue Change
6.65%
Shropshire Average Airbnb Occupancy Rate
61%
Shropshire Average Daily Rate
£118 ($148)
Mid Scale
Shropshire Number of Listings
2,198
Medium
Airbnb Seasonality in Shropshire
Strong
Most Profitable Month for Airbnb in Shropshire
May
Airbnb Laws in Shropshire
Lenient
Learn More >
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025

Shropshire Airbnb Revenue by Month

June, 2024 - May, 2025
Low
£1,414
Average
£2,203
High
£2,944



Is Airbnb Profitable in Shropshire, The United Kingdom?

Yes, starting an Airbnb business in Shropshire can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of £25,871 in local currency ($32,339) and a median occupancy rate of 61% are considered good in the hospitality space. With 2,198 active listings, the Shropshire Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Shropshire are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Shropshire is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Shropshire Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities

Average Airbnb Occupancy Rate in Shropshire

You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Shropshire listing recorded a 61% average short-term rental occupancy between June, 2024 - May, 2025. The Shropshire vacation rental market has Strong seasonality, with May and April being the busiest months for Airbnb hosts.

About 6.08% of Shropshire Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.

On the graph below, you can see the occupancy rate distribution per number of listings.

To view the distribution of average daily rates and annual revenue, refer to our Shropshire market dashboard.
Occupancy Rate: 61%
1,783 Active Listings

Starting an Airbnb in Shropshire: Short-Term Rental Regulations

Before launching an Airbnb in Shropshire, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Shropshire, the legal landscape can be complex, especially for a beginner host.

In general, Shropshire Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Shropshire vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Shropshire's Airbnb Data
market map image

Most Profitable Areas for Vacation Rentals in Shropshire

Wondering where to invest in Shropshire for the best Airbnb returns? Look no further!
The best Airbnb markets in Shropshire are:
  1. Maer
    • Airbnb Annual Revenue: £59,708 in local currency ($74,635)
    • Airbnb Occupancy Rate: 36%
    • Airbnb Average Daily Rate: £454 in local currency ($568)
  2. Knockin
    • Airbnb Annual Revenue: £55,036 in local currency ($68,795)
    • Airbnb Occupancy Rate: 32%
    • Airbnb Average Daily Rate: £471 in local currency ($589)
  3. Billingsley
    • Airbnb Annual Revenue: £37,136 in local currency ($46,421)
    • Airbnb Occupancy Rate: 62%
    • Airbnb Average Daily Rate: £161 in local currency ($202)
  4. Church Stretton
  5. Ludlow
  6. Shrewsbury
  7. Oswestry Rural
  8. Bridgnorth
  9. Hughley
  10. Beckbury
Find the top Airbnb location in Shropshire for your specific needs and aspirations.

Most Popular Airbnbs in Shropshire

Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 1,783 listings.
listing_image
Entire home & 1 Bed
⭐5.0 (315)
Hill view cabin-private hot tub-valley views
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
£103
Daily Rate
View Listing
listing_image
Private room & 2 Bed
⭐5.0 (106)
2 Bedroom traditional Welsh Cottage
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
£104
Daily Rate
View Listing
listing_image
Entire home & 2 Bed
⭐5.0 (42)
A little cottage in a little village.
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
£128
Daily Rate
View Listing
listing_image
Entire home & 3 Bed
⭐5.0 (14)
Rhubarb Cottage
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
£109
Daily Rate
View Listing
listing_image
Entire home & 2 Bed
⭐5.0 (99)
Beautiful barn conversion in stunning countryside
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
£108
Daily Rate
View Listing
listing_image
Entire home & 1 Bed
⭐5.0 (194)
The Bothy, a stone built cottage, Bishop's Castle
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
£80
Daily Rate
View Listing
See Airbnb Statistics on All 1,783 Listings

Professional Airbnb Property Managers in Shropshire

You can turn your Shropshire Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Shropshire with the most Airbnb properties.
NameListingsRatingRevenue
Sykes Holiday Cottages39084.7$1,23,234
Wales Cottage Holidays6484.7$1,23,234
Finest Retreats3934.7$1,23,234
Pillow Property Partners2964.3$1,23,234
Original Cottages Kent & Sussex1844.7$1,23,234

Other short-term rental market data in Shropshire

Here is a breakdown of short-let properties in Shropshire. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Shropshire Airbnb Listings by Property Size


Shropshire Airbnb Listings by Property Type
Shropshire Airbnb Listings by Cancelation Policy Type


Shropshire Vacation Rentals by Channel

Estimate Your Potential Earnings in Shropshire with the Airbtics Airbnb Calculator

Ready to start looking for the most profitable Airbnb investment opportunities in Shropshire?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.

Shropshire Airbnb FAQs

How Much Can You Make on Airbnb in Shropshire, The United Kingdom?

The average Shropshire Airbnb host was able to make £25K in local currency ($32K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Shropshire Airbnb data to see how different factors affect revenue and estimate your potential income.

How Profitable Is Airbnb in Shropshire?

With an ADR of £118 local currency ($148) and a median occupancy rate of 61%, short-term rentals in Shropshire can be very profitable. However, exactly how much money you can make from Airbnb in Shropshire is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Shropshire.

What Is the ROI on Airbnb in Shropshire?

The return on investment (ROI) on Airbnb properties in Shropshire depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.
In Shropshire, the annual Airbnb revenue is £25K in local currency ($32K). To estimate your ROI, compare this income against your property's purchase price and operating expenses.
Our Airbnb calculator can help you run the numbers based on your investment and strategy.

What Is the Average Occupancy Rate for Airbnb in Shropshire?

The median Airbnb occupancy rate in Shropshire was 61% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.

How Many Airbnbs Are There in Shropshire?

As of March 2025, there are 1,783 active listings on the Airbnb platform in Shropshire.