Is it profitable to do Airbnb in Siena, Italy?
What is the occupancy rate of Airbnb in Siena, Italy?
What is the average daily rate of Airbnb in Siena, Italy?
Italy / Siena
Airbnb Revenue in Siena, Italy: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Siena
A typical short-term rental in Siena is booked for 241 nights per year, generating a medium Airbnb occupancy rate of 66% and an average daily rate (ADR) of €120 in local currency ($130). In June, 2024 - May, 2025, the average annual short-term rental revenue in Siena was €27K in local currency ($29K). As of 4th July, 2025, there are 1,045 active Airbnb listings in Siena.
Siena Airbnb Income Data Summary
Siena Average Monthly Revenue
€2,294 ($2,467)
Siena YoY Revenue Change
1.42%
Siena Average Airbnb Occupancy Rate
66%
Siena Average Daily Rate
€120 ($130)
Mid Scale
Siena Number of Listings
1,250
Medium
Airbnb Seasonality in Siena
Strong
Most Profitable Month for Airbnb in Siena
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Siena Airbnb Revenue by Month
June, 2024 - May, 2025
Low
€1,199
Average
€2,301
High
€4,062
Is Airbnb Profitable in Siena, Italy?
Yes, starting an Airbnb business in Siena can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €27,540 in local currency ($29,613) and a median occupancy rate of 66% are considered good in the hospitality space. With 1,250 active listings, the Siena Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Siena are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Siena is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Siena Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Siena
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Siena listing recorded a 66% average short-term rental occupancy between June, 2024 - May, 2025. The Siena vacation rental market has Strong seasonality, with May and April being the busiest months for Airbnb hosts.
About 79.15% of Siena Airbnb guests are international guests, and visitors from Italy constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Siena market dashboard.
About 79.15% of Siena Airbnb guests are international guests, and visitors from Italy constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Siena market dashboard.
Occupancy Rate: 66%
1,045 Active Listings
Starting an Airbnb in Siena: Short-Term Rental Regulations
Before launching an Airbnb in Siena, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Siena, the legal landscape can be complex, especially for a beginner host.
In general, Siena Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Siena vacation rental business legally compliant.
In general, Siena Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Siena vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Siena's Airbnb Data ⟶
Most Popular Airbnbs in Siena
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 1,045 listings.
See Airbnb Statistics on All 1,045 Listings
Professional Airbnb Property Managers in Siena
You can turn your Siena Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Siena with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Siena with the most Airbnb properties.
Find out the top Airbnb management company in Siena, Italy for your needs.
Other short-term rental market data in Siena
Here is a breakdown of short-let properties in Siena. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Siena Airbnb Listings by Property Size
Siena Airbnb Listings by Property Type
Siena Airbnb Listings by Cancelation Policy Type
Siena Vacation Rentals by Channel
Estimate Your Potential Earnings in Siena with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Siena?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Siena Airbnb FAQs
How Much Can You Make on Airbnb in Siena, Italy?
The average Siena Airbnb host was able to make €27K in local currency ($29K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Siena Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Siena?
With an ADR of €120 local currency ($130) and a median occupancy rate of 66%, short-term rentals in Siena can be very profitable. However, exactly how much money you can make from Airbnb in Siena is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Siena.
What Is the ROI on Airbnb in Siena?
The return on investment (ROI) on Airbnb properties in Siena depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Siena, the annual Airbnb revenue is €27K in local currency ($29K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Siena?
The median Airbnb occupancy rate in Siena was 66% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Siena?
As of March 2025, there are 1,045 active listings on the Airbnb platform in Siena.