Is it profitable to do Airbnb in Sonoma, The United States?
What is the occupancy rate of Airbnb in Sonoma, The United States?
What is the average daily rate of Airbnb in Sonoma, The United States?
Airbnb Revenue in Sonoma, The United States: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Sonoma
A typical short-term rental in Sonoma is booked for 208 nights per year, generating a medium Airbnb occupancy rate of 57% and an average daily rate (ADR) of $373 . In September, 2024 - August, 2025, the average annual short-term rental revenue in Sonoma was $74K . As of 3rd October, 2025, there are 2,925 active Airbnb listings in Sonoma.
Sonoma Airbnb Income Data Summary
Sonoma Average Monthly Revenue
$6,222
Sonoma YoY Revenue Change
23.22%
Sonoma Average Airbnb Occupancy Rate
57%
Sonoma Average Daily Rate
$373
Luxury
Sonoma Number of Listings
2,925
Medium
Airbnb Seasonality in Sonoma
Strong
Most Profitable Month for Airbnb in Sonoma
July
** Period: September, 2024 - August, 2025 | Last Updated on: 3rd October, 2025
Sonoma Airbnb Revenue by Month
September, 2024 - August, 2025
Low
$4,065
Average
$6,432
High
$10,248
Is Airbnb Profitable in Sonoma, The United States?
Yes, starting an Airbnb business in Sonoma can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of $74,664 and a median occupancy rate of 57% are considered good in the hospitality space. With 2,925 active listings, the Sonoma Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Sonoma are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Sonoma is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Sonoma Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Sonoma
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Sonoma listing recorded a 57% average short-term rental occupancy between September, 2024 - August, 2025. The Sonoma vacation rental market has Strong seasonality, with July and June being the busiest months for Airbnb hosts.
About 2.3% of Sonoma Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Sonoma market dashboard.
About 2.3% of Sonoma Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Sonoma market dashboard.
Occupancy Rate: 57%
2,925 Active Listings
Starting an Airbnb in Sonoma: Short-Term Rental Regulations
Before launching an Airbnb in Sonoma, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Sonoma, the legal landscape can be complex, especially for a beginner host.
In general, Sonoma Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Sonoma vacation rental business legally compliant.
Learn more about the Airbnb rules in Sonoma, United States.
In general, Sonoma Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Sonoma vacation rental business legally compliant.
Learn more about the Airbnb rules in Sonoma, United States.
Signup and check out more in-depth vacation rental data for free.
Explore Sonoma's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Sonoma
Wondering where to invest in Sonoma for the best Airbnb returns? Look no further!
The best Airbnb markets in Sonoma are:
The best Airbnb markets in Sonoma are:
- Temelec
- Airbnb Annual Revenue: $326,347
- Airbnb Occupancy Rate: 77%
- Airbnb Average Daily Rate: $1,140
- Bodega Bay
- Airbnb Annual Revenue: $119,809
- Airbnb Occupancy Rate: 61%
- Airbnb Average Daily Rate: $528
- Fetters Hot Springs-Agua Caliente
- Airbnb Annual Revenue: $111,026
- Airbnb Occupancy Rate: 57%
- Airbnb Average Daily Rate: $525
- Healdsburg
- Guerneville
- Monte Rio
- Boyes Hot Springs
- Santa Rosa
- El Verano
- Windsor
Find the top Airbnb location in Sonoma for your specific needs and aspirations.
Most Popular Airbnbs in Sonoma
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 2,925 listings.
See Airbnb Statistics on All 2,925 Listings
Professional Airbnb Property Managers in Sonoma
You can turn your Sonoma Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Sonoma with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Sonoma with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Evolve | 36834 | 4.75★ | $1,23,234 |
| Extra Holidays | 651 | 4.7★ | $1,23,234 |
| Bodega Bay & Beyond | 84 | 4.8★ | $1,23,234 |
| Bodega Bay Escapes | 44 | 4.9★ | $1,23,234 |
| Russian River Getaways | 36 | 4.9★ | $1,23,234 |
Find out the top Airbnb management company in Sonoma, United States for your needs.
Other short-term rental market data in Sonoma
Here is a breakdown of short-let properties in Sonoma. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Sonoma Airbnb Listings by Property Size
Sonoma Airbnb Listings by Property Type
Sonoma Airbnb Listings by Cancelation Policy Type
Sonoma Vacation Rentals by Channel
Estimate Your Potential Earnings in Sonoma with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Sonoma?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Sonoma Airbnb FAQs
How Much Can You Make on Airbnb in Sonoma, The United States?
The average Sonoma Airbnb host was able to make $74K in September, 2024 - August, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Sonoma Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Sonoma?
With an ADR of $373 and a median occupancy rate of 57%, short-term rentals in Sonoma can be very profitable. However, exactly how much money you can make from Airbnb in Sonoma is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Sonoma.
What Is the ROI on Airbnb in Sonoma?
The return on investment (ROI) on Airbnb properties in Sonoma depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Sonoma, the annual Airbnb revenue is $74K . To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Sonoma?
The median Airbnb occupancy rate in Sonoma was 57% in September, 2024 - August, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Sonoma?
As of March 2025, there are 2,925 active listings on the Airbnb platform in Sonoma.