Is it profitable to do Airbnb in Sonoma, The United States?

What is the occupancy rate of Airbnb in Sonoma, The United States?

What is the average daily rate of Airbnb in Sonoma, The United States?

Airbnb Revenue in Sonoma, The United States: 2025 Short-Term Rental Data & Insights

Average Airbnb Revenue in Sonoma

A typical short-term rental in Sonoma is booked for 204 nights per year, generating a medium Airbnb occupancy rate of 56% and an average daily rate (ADR) of $340 in local currency . In June, 2024 - May, 2025, the average annual short-term rental revenue in Sonoma was $66K in local currency . As of 4th July, 2025, there are 3,131 active Airbnb listings in Sonoma.

Sonoma Airbnb Income Data Summary

Sonoma Average Monthly Revenue
$5,517
Sonoma YoY Revenue Change
12.07%
Sonoma Average Airbnb Occupancy Rate
56%
Sonoma Average Daily Rate
$340
Luxury
Sonoma Number of Listings
3,942
Medium
Airbnb Seasonality in Sonoma
Strong
Most Profitable Month for Airbnb in Sonoma
May
Airbnb Laws in Sonoma
Lenient
Learn More >
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025

Sonoma Airbnb Revenue by Month

June, 2024 - May, 2025
Low
$4,082
Average
$5,629
High
$7,462



Is Airbnb Profitable in Sonoma, The United States?

Yes, starting an Airbnb business in Sonoma can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of $66,209 in local currency and a median occupancy rate of 56% are considered good in the hospitality space. With 3,942 active listings, the Sonoma Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Sonoma are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Sonoma is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Sonoma Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities

Average Airbnb Occupancy Rate in Sonoma

You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Sonoma listing recorded a 56% average short-term rental occupancy between June, 2024 - May, 2025. The Sonoma vacation rental market has Strong seasonality, with May and July being the busiest months for Airbnb hosts.

About 2.3% of Sonoma Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.

On the graph below, you can see the occupancy rate distribution per number of listings.

To view the distribution of average daily rates and annual revenue, refer to our Sonoma market dashboard.
Occupancy Rate: 56%
3,131 Active Listings

Starting an Airbnb in Sonoma: Short-Term Rental Regulations

Before launching an Airbnb in Sonoma, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Sonoma, the legal landscape can be complex, especially for a beginner host.

In general, Sonoma Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Sonoma vacation rental business legally compliant.

Learn more about the Airbnb rules in Sonoma, United States.
Signup and check out more in-depth vacation rental data for free.
Explore Sonoma's Airbnb Data
market map image

Most Profitable Areas for Vacation Rentals in Sonoma

Wondering where to invest in Sonoma for the best Airbnb returns? Look no further!
The best Airbnb markets in Sonoma are:
  1. Temelec
    • Airbnb Annual Revenue: $318,191 in local currency
    • Airbnb Occupancy Rate: 79%
    • Airbnb Average Daily Rate: $1,078 in local currency
  2. Bodega Bay
    • Airbnb Annual Revenue: $110,843 in local currency
    • Airbnb Occupancy Rate: 60%
    • Airbnb Average Daily Rate: $497 in local currency
  3. Fetters Hot Springs-Agua Caliente
    • Airbnb Annual Revenue: $102,978 in local currency
    • Airbnb Occupancy Rate: 56%
    • Airbnb Average Daily Rate: $495 in local currency
  4. Healdsburg
    • Airbnb Annual Revenue: locked in local currency
    • Airbnb Occupancy Rate: locked
    • Airbnb Average Daily Rate: locked in local currency
  5. Monte Rio
    • Airbnb Annual Revenue: locked in local currency
    • Airbnb Occupancy Rate: locked
    • Airbnb Average Daily Rate: locked in local currency
  6. El Verano
    • Airbnb Annual Revenue: locked in local currency
    • Airbnb Occupancy Rate: locked
    • Airbnb Average Daily Rate: locked in local currency
  7. Guerneville
    • Airbnb Annual Revenue: locked in local currency
    • Airbnb Occupancy Rate: locked
    • Airbnb Average Daily Rate: locked in local currency
  8. Santa Rosa
    • Airbnb Annual Revenue: locked in local currency
    • Airbnb Occupancy Rate: locked
    • Airbnb Average Daily Rate: locked in local currency
  9. Boyes Hot Springs
    • Airbnb Annual Revenue: locked in local currency
    • Airbnb Occupancy Rate: locked
    • Airbnb Average Daily Rate: locked in local currency
  10. Windsor
    • Airbnb Annual Revenue: locked in local currency
    • Airbnb Occupancy Rate: locked
    • Airbnb Average Daily Rate: locked in local currency
Find the top Airbnb location in Sonoma for your specific needs and aspirations.

Most Popular Airbnbs in Sonoma

Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 3,131 listings.
listing_image
Entire home & 4 Bed
⭐5.0 (14)
Ocean Atrium - Amazing Frontline Views
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
$767
Daily Rate
View Listing
listing_image
Entire home & 4 Bed
⭐5.0 (12)
Beachcomber - Short walk to the beach, nice ocean
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
$818
Daily Rate
View Listing
listing_image
Entire home & 3 Bed
⭐5.0 (78)
Casa Ballena: Views, Spa, & More
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
$643
Daily Rate
View Listing
listing_image
Entire home & 3 Bed
⭐5.0 (30)
Coastal Paradise - 5min walk to beach!
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
$592
Daily Rate
View Listing
listing_image
Entire home & 4 Bed
⭐5.0 (26)
Ocean Fairways
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
$789
Daily Rate
View Listing
listing_image
Entire home & 5 Bed
⭐5.0 (8)
Grebe - Big 5 bedroom on the 8th fairway, great vi
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
$1,092
Daily Rate
View Listing
See Airbnb Statistics on All 3,131 Listings

Professional Airbnb Property Managers in Sonoma

You can turn your Sonoma Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Sonoma with the most Airbnb properties.
NameListingsRatingRevenue
Evolve369344.73$1,23,234
⁨Extra Holidays3634.5$1,23,234
Bodega Bay & Beyond844.8$1,23,234
Bodega Bay Escapes444.9$1,23,234
Russian River Getaways364.9$1,23,234

Other short-term rental market data in Sonoma

Here is a breakdown of short-let properties in Sonoma. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Sonoma Airbnb Listings by Property Size


Sonoma Airbnb Listings by Property Type
Sonoma Airbnb Listings by Cancelation Policy Type


Sonoma Vacation Rentals by Channel

Estimate Your Potential Earnings in Sonoma with the Airbtics Airbnb Calculator

Ready to start looking for the most profitable Airbnb investment opportunities in Sonoma?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.

Sonoma Airbnb FAQs

How Much Can You Make on Airbnb in Sonoma, The United States?

The average Sonoma Airbnb host was able to make $66K in local currency in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Sonoma Airbnb data to see how different factors affect revenue and estimate your potential income.

How Profitable Is Airbnb in Sonoma?

With an ADR of $340 local currency and a median occupancy rate of 56%, short-term rentals in Sonoma can be very profitable. However, exactly how much money you can make from Airbnb in Sonoma is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Sonoma.

What Is the ROI on Airbnb in Sonoma?

The return on investment (ROI) on Airbnb properties in Sonoma depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.
In Sonoma, the annual Airbnb revenue is $66K in local currency . To estimate your ROI, compare this income against your property's purchase price and operating expenses.
Our Airbnb calculator can help you run the numbers based on your investment and strategy.

What Is the Average Occupancy Rate for Airbnb in Sonoma?

The median Airbnb occupancy rate in Sonoma was 56% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.

How Many Airbnbs Are There in Sonoma?

As of March 2025, there are 3,131 active listings on the Airbnb platform in Sonoma.