Is it profitable to do Airbnb in Southampton, The United Kingdom?
What is the occupancy rate of Airbnb in Southampton, The United Kingdom?
What is the average daily rate of Airbnb in Southampton, The United Kingdom?
Airbnb Revenue in Southampton, The United Kingdom: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Southampton
A typical short-term rental in Southampton is booked for 234 nights per year, generating a medium Airbnb occupancy rate of 64% and an average daily rate (ADR) of £96 ($120). In June, 2024 - May, 2025, the average annual short-term rental revenue in Southampton was £21K ($27K). As of 4th July, 2025, there are 851 active Airbnb listings in Southampton.
Southampton Airbnb Income Data Summary
Southampton Average Monthly Revenue
£1,806 ($2,258)
Southampton YoY Revenue Change
5.45%
Southampton Average Airbnb Occupancy Rate
64%
Southampton Average Daily Rate
£96 ($120)
Mid Scale
Southampton Number of Listings
1,223
Medium
Airbnb Seasonality in Southampton
Strong
Most Profitable Month for Airbnb in Southampton
September
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Southampton Airbnb Revenue by Month
June, 2024 - May, 2025
Low
£1,076
Average
£1,701
High
£2,318
Is Airbnb Profitable in Southampton, The United Kingdom?
Yes, starting an Airbnb business in Southampton can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of £21,681 ($27,102) and a median occupancy rate of 64% are considered good in the hospitality space. With 1,223 active listings, the Southampton Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Southampton are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Southampton is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Southampton Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Southampton
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Southampton listing recorded a 64% average short-term rental occupancy between June, 2024 - May, 2025. The Southampton vacation rental market has Strong seasonality, with September and July being the busiest months for Airbnb hosts.
About 27.21% of Southampton Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Southampton market dashboard.
About 27.21% of Southampton Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Southampton market dashboard.
Occupancy Rate: 64%
851 Active Listings
Starting an Airbnb in Southampton: Short-Term Rental Regulations
Before launching an Airbnb in Southampton, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Southampton, the legal landscape can be complex, especially for a beginner host.
In general, Southampton Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Southampton vacation rental business legally compliant.
In general, Southampton Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Southampton vacation rental business legally compliant.
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Explore Southampton's Airbnb Data ⟶
Most Popular Airbnbs in Southampton
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 851 listings.
See Airbnb Statistics on All 851 Listings
Professional Airbnb Property Managers in Southampton
You can turn your Southampton Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Southampton with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Southampton with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Pass The Property | 357 | 4.1★ | $1,23,234 |
| Pillow Property Partners | 296 | 4.3★ | $1,23,234 |
| Guest Homes | 176 | 4.4★ | $1,23,234 |
| Ccjn Homes | 47 | 4.6★ | $1,23,234 |
| Open Mind Property | 33 | 4.5★ | $1,23,234 |
Find out the top Airbnb management company in Southampton, United Kingdom for your needs.
Other short-term rental market data in Southampton
Here is a breakdown of short-let properties in Southampton. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Southampton Airbnb Listings by Property Size
Southampton Airbnb Listings by Property Type
Southampton Airbnb Listings by Cancelation Policy Type
Southampton Vacation Rentals by Channel
Estimate Your Potential Earnings in Southampton with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Southampton?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Southampton Airbnb FAQs
How Much Can You Make on Airbnb in Southampton, The United Kingdom?
The average Southampton Airbnb host was able to make £21K ($27K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Southampton Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Southampton?
With an ADR of £96 ($120) and a median occupancy rate of 64%, short-term rentals in Southampton can be very profitable. However, exactly how much money you can make from Airbnb in Southampton is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Southampton.
What Is the ROI on Airbnb in Southampton?
The return on investment (ROI) on Airbnb properties in Southampton depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Southampton, the annual Airbnb revenue is £21K ($27K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Southampton?
The median Airbnb occupancy rate in Southampton was 64% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Southampton?
As of March 2025, there are 851 active listings on the Airbnb platform in Southampton.