Is it profitable to do Airbnb in Southland, New Zealand?
What is the occupancy rate of Airbnb in Southland, New Zealand?
What is the average daily rate of Airbnb in Southland, New Zealand?
Airbnb Revenue in Southland, New Zealand: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Southland
A typical short-term rental in Southland is booked for 248 nights per year, generating a medium Airbnb occupancy rate of 68% and an average daily rate (ADR) of NZD189 ($113). In June, 2024 - May, 2025, the average annual short-term rental revenue in Southland was NZD46K ($27K). As of 4th July, 2025, there are 902 active Airbnb listings in Southland.
Southland Airbnb Income Data Summary
Southland Average Monthly Revenue
NZD3,897 ($2,320)
Southland YoY Revenue Change
9.04%
Southland Average Airbnb Occupancy Rate
68%
Southland Average Daily Rate
NZD189 ($113)
Mid Scale
Southland Number of Listings
1,101
Medium
Airbnb Seasonality in Southland
Strong
Most Profitable Month for Airbnb in Southland
January
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Southland Airbnb Revenue by Month
June, 2024 - May, 2025
Low
NZD2,611
Average
NZD3,844
High
NZD5,226
Is Airbnb Profitable in Southland, New Zealand?
Yes, starting an Airbnb business in Southland can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of NZD46,772 ($27,841) and a median occupancy rate of 68% are considered good in the hospitality space. With 1,101 active listings, the Southland Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Southland are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Southland is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Southland Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Southland
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Southland listing recorded a 68% average short-term rental occupancy between June, 2024 - May, 2025. The Southland vacation rental market has Strong seasonality, with January and December being the busiest months for Airbnb hosts.
About 49.61% of Southland Airbnb guests are international guests, and visitors from New zealand constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Southland market dashboard.
About 49.61% of Southland Airbnb guests are international guests, and visitors from New zealand constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Southland market dashboard.
Occupancy Rate: 68%
902 Active Listings
Starting an Airbnb in Southland: Short-Term Rental Regulations
Before launching an Airbnb in Southland, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Southland, the legal landscape can be complex, especially for a beginner host.
In general, Southland Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Southland vacation rental business legally compliant.
In general, Southland Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Southland vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Southland's Airbnb Data ⟶
Most Popular Airbnbs in Southland
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 902 listings.
See Airbnb Statistics on All 902 Listings
Professional Airbnb Property Managers in Southland
You can turn your Southland Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Southland with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Southland with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Bachcare Holiday Homes | 1889 | 4.5★ | $1,23,234 |
| Jade & Carla | 37 | 4.8★ | $1,23,234 |
| Tiny Away NZ | 67 | 4.7★ | $1,23,234 |
| Justine | 14 | 4.8★ | $1,23,234 |
| Bonnie | 9 | 4.9★ | $1,23,234 |
Find out the top Airbnb management company in Southland, New Zealand for your needs.
Other short-term rental market data in Southland
Here is a breakdown of short-let properties in Southland. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Southland Airbnb Listings by Property Size
Southland Airbnb Listings by Property Type
Southland Airbnb Listings by Cancelation Policy Type
Southland Vacation Rentals by Channel
Estimate Your Potential Earnings in Southland with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Southland?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Southland Airbnb FAQs
How Much Can You Make on Airbnb in Southland, New Zealand?
The average Southland Airbnb host was able to make NZD46K ($27K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Southland Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Southland?
With an ADR of NZD189 ($113) and a median occupancy rate of 68%, short-term rentals in Southland can be very profitable. However, exactly how much money you can make from Airbnb in Southland is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Southland.
What Is the ROI on Airbnb in Southland?
The return on investment (ROI) on Airbnb properties in Southland depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Southland, the annual Airbnb revenue is NZD46K ($27K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Southland?
The median Airbnb occupancy rate in Southland was 68% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Southland?
As of March 2025, there are 902 active listings on the Airbnb platform in Southland.