Is it profitable to do Airbnb in St. Helens, The United Kingdom?
What is the occupancy rate of Airbnb in St. Helens, The United Kingdom?
What is the average daily rate of Airbnb in St. Helens, The United Kingdom?
Airbnb Revenue in St. Helens, The United Kingdom: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in St. Helens
A typical short-term rental in St. Helens is booked for 215 nights per year, generating a medium Airbnb occupancy rate of 59% and an average daily rate (ADR) of £92 ($116). In June, 2024 - May, 2025, the average annual short-term rental revenue in St. Helens was £20K ($25K). As of 4th July, 2025, there are 96 active Airbnb listings in St. Helens.
St. Helens Airbnb Income Data Summary
St. Helens Average Monthly Revenue
£1,700 ($2,125)
St. Helens YoY Revenue Change
13.66%
St. Helens Average Airbnb Occupancy Rate
59%
St. Helens Average Daily Rate
£92 ($116)
Mid Scale
St. Helens Number of Listings
139
Small
Airbnb Seasonality in St. Helens
Strong
Most Profitable Month for Airbnb in St. Helens
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
St. Helens Airbnb Revenue by Month
June, 2024 - May, 2025
Low
£1,161
Average
£1,470
High
£1,916
Is Airbnb Profitable in St. Helens, The United Kingdom?
Yes, starting an Airbnb business in St. Helens can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of £20,408 ($25,510) and a median occupancy rate of 59% are considered good in the hospitality space. With 139 active listings, the St. Helens Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like St. Helens are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like St. Helens is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a St. Helens Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in St. Helens
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical St. Helens listing recorded a 59% average short-term rental occupancy between June, 2024 - May, 2025. The St. Helens vacation rental market has Strong seasonality, with May and June being the busiest months for Airbnb hosts.
About 18.66% of St. Helens Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our St. Helens market dashboard.
About 18.66% of St. Helens Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our St. Helens market dashboard.
Occupancy Rate: 59%
96 Active Listings
Starting an Airbnb in St. Helens: Short-Term Rental Regulations
Before launching an Airbnb in St. Helens, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in St. Helens, the legal landscape can be complex, especially for a beginner host.
In general, St. Helens Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your St. Helens vacation rental business legally compliant.
In general, St. Helens Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your St. Helens vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore St. Helens's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in St. Helens
Wondering where to invest in St. Helens for the best Airbnb returns? Look no further!
The best Airbnb markets in St. Helens are:
The best Airbnb markets in St. Helens are:
Find the top Airbnb location in St. Helens for your specific needs and aspirations.
Most Popular Airbnbs in St. Helens
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 96 listings.
See Airbnb Statistics on All 96 Listings
Professional Airbnb Property Managers in St. Helens
You can turn your St. Helens Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in St. Helens with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in St. Helens with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Pillow Property Partners | 296 | 4.3★ | $1,23,234 |
| CoHost | 178 | 4.4★ | $1,23,234 |
| The Travel Fox | 39 | 4.8★ | $1,23,234 |
| Luke Stays | 62 | 4.2★ | $1,23,234 |
| Regal | 46 | 4.2★ | $1,23,234 |
Find out the top Airbnb management company in St. Helens, United Kingdom for your needs.
Other short-term rental market data in St. Helens
Here is a breakdown of short-let properties in St. Helens. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
St. Helens Airbnb Listings by Property Size
St. Helens Airbnb Listings by Property Type
St. Helens Airbnb Listings by Cancelation Policy Type
St. Helens Vacation Rentals by Channel
Estimate Your Potential Earnings in St. Helens with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in St. Helens?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
St. Helens Airbnb FAQs
How Much Can You Make on Airbnb in St. Helens, The United Kingdom?
The average St. Helens Airbnb host was able to make £20K ($25K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed St. Helens Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in St. Helens?
With an ADR of £92 ($116) and a median occupancy rate of 59%, short-term rentals in St. Helens can be very profitable. However, exactly how much money you can make from Airbnb in St. Helens is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in St. Helens.
What Is the ROI on Airbnb in St. Helens?
The return on investment (ROI) on Airbnb properties in St. Helens depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In St. Helens, the annual Airbnb revenue is £20K ($25K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in St. Helens?
The median Airbnb occupancy rate in St. Helens was 59% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in St. Helens?
As of March 2025, there are 96 active listings on the Airbnb platform in St. Helens.