Is it profitable to do Airbnb in Stoke-on-Trent, The United Kingdom?
What is the occupancy rate of Airbnb in Stoke-on-Trent, The United Kingdom?
What is the average daily rate of Airbnb in Stoke-on-Trent, The United Kingdom?
Airbnb Revenue in Stoke-on-Trent, The United Kingdom: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Stoke-on-Trent
A typical short-term rental in Stoke-on-Trent is booked for 193 nights per year, generating a medium Airbnb occupancy rate of 53% and an average daily rate (ADR) of £96 ($120). In June, 2024 - May, 2025, the average annual short-term rental revenue in Stoke-on-Trent was £17K ($21K). As of 4th July, 2025, there are 319 active Airbnb listings in Stoke-on-Trent.
Stoke-on-Trent Airbnb Income Data Summary
Stoke-on-Trent Average Monthly Revenue
£1,423 ($1,779)
Stoke-on-Trent YoY Revenue Change
-8.23%
Stoke-on-Trent Average Airbnb Occupancy Rate
53%
Stoke-on-Trent Average Daily Rate
£96 ($120)
Mid Scale
Stoke-on-Trent Number of Listings
447
Small
Airbnb Seasonality in Stoke-on-Trent
Strong
Most Profitable Month for Airbnb in Stoke-on-Trent
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Stoke-on-Trent Airbnb Revenue by Month
June, 2024 - May, 2025
Low
£802
Average
£1,366
High
£2,023
Is Airbnb Profitable in Stoke-on-Trent, The United Kingdom?
Yes, starting an Airbnb business in Stoke-on-Trent can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of £17,084 ($21,356) and a median occupancy rate of 53% are considered good in the hospitality space. With 447 active listings, the Stoke-on-Trent Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Stoke-on-Trent are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Stoke-on-Trent is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Stoke-on-Trent Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Stoke-on-Trent
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Stoke-on-Trent listing recorded a 53% average short-term rental occupancy between June, 2024 - May, 2025. The Stoke-on-Trent vacation rental market has Strong seasonality, with May and July being the busiest months for Airbnb hosts.
About 15.54% of Stoke-on-Trent Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Stoke-on-Trent market dashboard.
About 15.54% of Stoke-on-Trent Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Stoke-on-Trent market dashboard.
Occupancy Rate: 53%
319 Active Listings
Starting an Airbnb in Stoke-on-Trent: Short-Term Rental Regulations
Before launching an Airbnb in Stoke-on-Trent, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Stoke-on-Trent, the legal landscape can be complex, especially for a beginner host.
In general, Stoke-on-Trent Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Stoke-on-Trent vacation rental business legally compliant.
In general, Stoke-on-Trent Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Stoke-on-Trent vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Stoke-on-Trent's Airbnb Data ⟶
Most Popular Airbnbs in Stoke-on-Trent
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 319 listings.
See Airbnb Statistics on All 319 Listings
Professional Airbnb Property Managers in Stoke-on-Trent
You can turn your Stoke-on-Trent Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Stoke-on-Trent with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Stoke-on-Trent with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| K Suites | 93 | 3.9★ | $1,23,234 |
| 53 Degrees Property | 81 | 4.7★ | $1,23,234 |
| The Travel Fox | 39 | 4.8★ | $1,23,234 |
| Sigma Stays | 28 | 4.7★ | $1,23,234 |
| Helen & Ally | 618 | 4.4★ | $1,23,234 |
Find out the top Airbnb management company in Stoke-on-Trent, United Kingdom for your needs.
Other short-term rental market data in Stoke-on-Trent
Here is a breakdown of short-let properties in Stoke-on-Trent. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Stoke-on-Trent Airbnb Listings by Property Size
Stoke-on-Trent Airbnb Listings by Property Type
Stoke-on-Trent Airbnb Listings by Cancelation Policy Type
Stoke-on-Trent Vacation Rentals by Channel
Estimate Your Potential Earnings in Stoke-on-Trent with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Stoke-on-Trent?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Stoke-on-Trent Airbnb FAQs
How Much Can You Make on Airbnb in Stoke-on-Trent, The United Kingdom?
The average Stoke-on-Trent Airbnb host was able to make £17K ($21K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Stoke-on-Trent Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Stoke-on-Trent?
With an ADR of £96 ($120) and a median occupancy rate of 53%, short-term rentals in Stoke-on-Trent can be very profitable. However, exactly how much money you can make from Airbnb in Stoke-on-Trent is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Stoke-on-Trent.
What Is the ROI on Airbnb in Stoke-on-Trent?
The return on investment (ROI) on Airbnb properties in Stoke-on-Trent depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Stoke-on-Trent, the annual Airbnb revenue is £17K ($21K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Stoke-on-Trent?
The median Airbnb occupancy rate in Stoke-on-Trent was 53% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Stoke-on-Trent?
As of March 2025, there are 319 active listings on the Airbnb platform in Stoke-on-Trent.