Is it profitable to do Airbnb in Tokyo, Japan?
What is the occupancy rate of Airbnb in Tokyo, Japan?
What is the average daily rate of Airbnb in Tokyo, Japan?
Airbnb Revenue in Tokyo, Japan: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Tokyo
A typical short-term rental in Tokyo is booked for 328 nights per year, generating a medium Airbnb occupancy rate of 90% and an average daily rate (ADR) of JPY19,445 ($124). In September, 2024 - August, 2025, the average annual short-term rental revenue in Tokyo was JPY5M ($38K). As of 3rd October, 2025, there are 19,807 active Airbnb listings in Tokyo.
Tokyo Airbnb Income Data Summary
Tokyo Average Monthly Revenue
JPY498,060 ($3,176)
Tokyo YoY Revenue Change
15.96%
Tokyo Average Airbnb Occupancy Rate
90%
Tokyo Average Daily Rate
JPY19,445 ($124)
Mid Scale
Tokyo Number of Listings
19,807
Big
Airbnb Seasonality in Tokyo
Strong
Most Profitable Month for Airbnb in Tokyo
April
** Period: September, 2024 - August, 2025 | Last Updated on: 3rd October, 2025
Tokyo Airbnb Revenue by Month
September, 2024 - August, 2025
Low
JPY377,857
Average
JPY496,141
High
JPY655,463
Is Airbnb Profitable in Tokyo, Japan?
Yes, starting an Airbnb business in Tokyo can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of JPY5,978,292 ($38,122) and a median occupancy rate of 90% are considered good in the hospitality space. With 19,807 active listings, the Tokyo Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Tokyo are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Tokyo is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Tokyo Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Tokyo
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Tokyo listing recorded a 90% average short-term rental occupancy between September, 2024 - August, 2025. The Tokyo vacation rental market has Strong seasonality, with April and March being the busiest months for Airbnb hosts.
About 57.34% of Tokyo Airbnb guests are international guests, and visitors from Japan constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Tokyo market dashboard.
About 57.34% of Tokyo Airbnb guests are international guests, and visitors from Japan constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Tokyo market dashboard.
Occupancy Rate: 90%
19,807 Active Listings
Starting an Airbnb in Tokyo: Short-Term Rental Regulations
Before launching an Airbnb in Tokyo, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Tokyo, the legal landscape can be complex, especially for a beginner host.
In general, Tokyo Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Tokyo vacation rental business legally compliant.
In general, Tokyo Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Tokyo vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Tokyo's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Tokyo
Wondering where to invest in Tokyo for the best Airbnb returns? Look no further!
The best Airbnb markets in Tokyo are:
The best Airbnb markets in Tokyo are:
- Ebisunishi
- Airbnb Annual Revenue: JPY11,379,486 ($72,564)
- Airbnb Occupancy Rate: 95%
- Airbnb Average Daily Rate: JPY32,618 ($208)
- Ōyamachō
- Airbnb Annual Revenue: JPY10,171,815 ($64,863)
- Airbnb Occupancy Rate: 94%
- Airbnb Average Daily Rate: JPY29,482 ($188)
- Shibuya
- Airbnb Annual Revenue: JPY10,096,855 ($64,385)
- Airbnb Occupancy Rate: 92%
- Airbnb Average Daily Rate: JPY29,795 ($190)
- Minato-Ku
- Shibuya-Ku
- Honmachi
- Chiyoda-Ku
- Meguro-Ku
- Taito-Ku
- Kōnan
Find the top Airbnb location in Tokyo for your specific needs and aspirations.
Most Popular Airbnbs in Tokyo
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 19,807 listings.
See Airbnb Statistics on All 19,807 Listings
Professional Airbnb Property Managers in Tokyo
You can turn your Tokyo Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Tokyo with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Tokyo with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Air Global Agency | 104 | 4.75★ | $1,23,234 |
| Ostay-Jennie | 81 | 4.9★ | $1,23,234 |
| DoMo | 42 | 4.7★ | $1,23,234 |
| Mory | 41 | 4.8★ | $1,23,234 |
| Ostay-Ryu | 36 | 4.8★ | $1,23,234 |
Find out the top Airbnb management company in Tokyo, Japan for your needs.
Other short-term rental market data in Tokyo
Here is a breakdown of short-let properties in Tokyo. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Tokyo Airbnb Listings by Property Size
Tokyo Airbnb Listings by Property Type
Tokyo Airbnb Listings by Cancelation Policy Type
Tokyo Vacation Rentals by Channel
Estimate Your Potential Earnings in Tokyo with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Tokyo?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Tokyo Airbnb FAQs
How Much Can You Make on Airbnb in Tokyo, Japan?
The average Tokyo Airbnb host was able to make JPY5M ($38K) in September, 2024 - August, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Tokyo Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Tokyo?
With an ADR of JPY19,445 ($124) and a median occupancy rate of 90%, short-term rentals in Tokyo can be very profitable. However, exactly how much money you can make from Airbnb in Tokyo is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Tokyo.
What Is the ROI on Airbnb in Tokyo?
The return on investment (ROI) on Airbnb properties in Tokyo depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Tokyo, the annual Airbnb revenue is JPY5M ($38K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Tokyo?
The median Airbnb occupancy rate in Tokyo was 90% in September, 2024 - August, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Tokyo?
As of March 2025, there are 19,807 active listings on the Airbnb platform in Tokyo.