Is it profitable to do Airbnb in Toluca, Mexico?
What is the occupancy rate of Airbnb in Toluca, Mexico?
What is the average daily rate of Airbnb in Toluca, Mexico?
Airbnb Revenue in Toluca, Mexico: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Toluca
A typical short-term rental in Toluca is booked for 190 nights per year, generating a medium Airbnb occupancy rate of 52% and an average daily rate (ADR) of MXN531 ($31). In June, 2024 - May, 2025, the average annual short-term rental revenue in Toluca was MXN99K ($5K). As of 4th July, 2025, there are 524 active Airbnb listings in Toluca.
Toluca Airbnb Income Data Summary
Toluca Average Monthly Revenue
MXN8,253 ($481)
Toluca YoY Revenue Change
8.34%
Toluca Average Airbnb Occupancy Rate
52%
Toluca Average Daily Rate
MXN531 ($31)
Budget
Toluca Number of Listings
779
Small
Airbnb Seasonality in Toluca
Limited
Most Profitable Month for Airbnb in Toluca
April
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Toluca Airbnb Revenue by Month
June, 2024 - May, 2025
Low
MXN6,751
Average
MXN8,302
High
MXN9,818
Is Airbnb Profitable in Toluca, Mexico?
Yes, starting an Airbnb business in Toluca can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of MXN99,184 ($5,780) and a median occupancy rate of 52% are considered good in the hospitality space. With 779 active listings, the Toluca Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Toluca are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Toluca is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Toluca Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Toluca
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Toluca listing recorded a 52% average short-term rental occupancy between June, 2024 - May, 2025. The Toluca vacation rental market has Limited seasonality, with April and October being the busiest months for Airbnb hosts.
About 11.76% of Toluca Airbnb guests are international guests, and visitors from Mexico constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Toluca market dashboard.
About 11.76% of Toluca Airbnb guests are international guests, and visitors from Mexico constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Toluca market dashboard.
Occupancy Rate: 52%
524 Active Listings
Starting an Airbnb in Toluca: Short-Term Rental Regulations
Before launching an Airbnb in Toluca, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Toluca, the legal landscape can be complex, especially for a beginner host.
In general, Toluca Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Toluca vacation rental business legally compliant.
In general, Toluca Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Toluca vacation rental business legally compliant.
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Explore Toluca's Airbnb Data ⟶
Most Popular Airbnbs in Toluca
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 524 listings.
See Airbnb Statistics on All 524 Listings
Professional Airbnb Property Managers in Toluca
You can turn your Toluca Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Toluca with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Toluca with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Kevin | 23 | 4.7★ | $1,23,234 |
| Jorge | 19 | 4.9★ | $1,23,234 |
| Abraham Stenka | 13 | 5.0★ | $1,23,234 |
| Gerardo | 10 | 4.8★ | $1,23,234 |
| Eduardo Antonio | 7 | 4.9★ | $1,23,234 |
Find out the top Airbnb management company in Toluca, Mexico for your needs.
Other short-term rental market data in Toluca
Here is a breakdown of short-let properties in Toluca. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Toluca Airbnb Listings by Property Size
Toluca Airbnb Listings by Property Type
Toluca Airbnb Listings by Cancelation Policy Type
Toluca Vacation Rentals by Channel
Estimate Your Potential Earnings in Toluca with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Toluca?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Toluca Airbnb FAQs
How Much Can You Make on Airbnb in Toluca, Mexico?
The average Toluca Airbnb host was able to make MXN99K ($5K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Toluca Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Toluca?
With an ADR of MXN531 ($31) and a median occupancy rate of 52%, short-term rentals in Toluca can be very profitable. However, exactly how much money you can make from Airbnb in Toluca is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Toluca.
What Is the ROI on Airbnb in Toluca?
The return on investment (ROI) on Airbnb properties in Toluca depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Toluca, the annual Airbnb revenue is MXN99K ($5K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Toluca?
The median Airbnb occupancy rate in Toluca was 52% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Toluca?
As of March 2025, there are 524 active listings on the Airbnb platform in Toluca.