Is it profitable to do Airbnb in Traverse City, The United States?
What is the occupancy rate of Airbnb in Traverse City, The United States?
What is the average daily rate of Airbnb in Traverse City, The United States?
Airbnb Revenue in Traverse City, The United States: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Traverse City
A typical short-term rental in Traverse City is booked for 212 nights per year, generating a medium Airbnb occupancy rate of 58% and an average daily rate (ADR) of $166 in local currency . In June, 2024 - May, 2025, the average annual short-term rental revenue in Traverse City was $35K in local currency . As of 4th July, 2025, there are 731 active Airbnb listings in Traverse City.
Traverse City Airbnb Income Data Summary
Traverse City Average Monthly Revenue
$2,959
Traverse City YoY Revenue Change
13.52%
Traverse City Average Airbnb Occupancy Rate
58%
Traverse City Average Daily Rate
$166
Mid Scale
Traverse City Number of Listings
864
Small
Airbnb Seasonality in Traverse City
Strong
Most Profitable Month for Airbnb in Traverse City
July
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Traverse City Airbnb Revenue by Month
June, 2024 - May, 2025
Low
$1,172
Average
$2,568
High
$4,514
Is Airbnb Profitable in Traverse City, The United States?
Yes, starting an Airbnb business in Traverse City can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of $35,516 in local currency and a median occupancy rate of 58% are considered good in the hospitality space. With 864 active listings, the Traverse City Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Traverse City are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Traverse City is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Traverse City Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Traverse City
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Traverse City listing recorded a 58% average short-term rental occupancy between June, 2024 - May, 2025. The Traverse City vacation rental market has Strong seasonality, with July and June being the busiest months for Airbnb hosts.
About 1.78% of Traverse City Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Traverse City market dashboard.
About 1.78% of Traverse City Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Traverse City market dashboard.
Occupancy Rate: 58%
731 Active Listings
Starting an Airbnb in Traverse City: Short-Term Rental Regulations
Before launching an Airbnb in Traverse City, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Traverse City, the legal landscape can be complex, especially for a beginner host.
In general, Traverse City Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Traverse City vacation rental business legally compliant.
In general, Traverse City Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Traverse City vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Traverse City's Airbnb Data ⟶
Most Popular Airbnbs in Traverse City
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 731 listings.
See Airbnb Statistics on All 731 Listings
Professional Airbnb Property Managers in Traverse City
You can turn your Traverse City Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Traverse City with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Traverse City with the most Airbnb properties.
Find out the top Airbnb management company in Traverse City, United States for your needs.
Other short-term rental market data in Traverse City
Here is a breakdown of short-let properties in Traverse City. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Traverse City Airbnb Listings by Property Size
Traverse City Airbnb Listings by Property Type
Traverse City Airbnb Listings by Cancelation Policy Type
Traverse City Vacation Rentals by Channel
Estimate Your Potential Earnings in Traverse City with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Traverse City?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Traverse City Airbnb FAQs
How Much Can You Make on Airbnb in Traverse City, The United States?
The average Traverse City Airbnb host was able to make $35K in local currency in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Traverse City Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Traverse City?
With an ADR of $166 local currency and a median occupancy rate of 58%, short-term rentals in Traverse City can be very profitable. However, exactly how much money you can make from Airbnb in Traverse City is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Traverse City.
What Is the ROI on Airbnb in Traverse City?
The return on investment (ROI) on Airbnb properties in Traverse City depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Traverse City, the annual Airbnb revenue is $35K in local currency . To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Traverse City?
The median Airbnb occupancy rate in Traverse City was 58% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Traverse City?
As of March 2025, there are 731 active listings on the Airbnb platform in Traverse City.