Is it profitable to do Airbnb in Tulum, Mexico?
What is the occupancy rate of Airbnb in Tulum, Mexico?
What is the average daily rate of Airbnb in Tulum, Mexico?
Airbnb Revenue in Tulum, Mexico: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Tulum
A typical short-term rental in Tulum is booked for 175 nights per year, generating a medium Airbnb occupancy rate of 48% and an average daily rate (ADR) of MXN1,372 ($80). In September, 2024 - August, 2025, the average annual short-term rental revenue in Tulum was MXN239K ($13K). As of 3rd October, 2025, there are 7,018 active Airbnb listings in Tulum.
Tulum Airbnb Income Data Summary
Tulum Average Monthly Revenue
MXN19,922 ($1,161)
Tulum YoY Revenue Change
0.9%
Tulum Average Airbnb Occupancy Rate
48%
Tulum Average Daily Rate
MXN1,372 ($80)
Budget
Tulum Number of Listings
7,018
Big
Airbnb Seasonality in Tulum
Strong
Most Profitable Month for Airbnb in Tulum
January
** Period: September, 2024 - August, 2025 | Last Updated on: 3rd October, 2025
Tulum Airbnb Revenue by Month
September, 2024 - August, 2025
Low
MXN11,514
Average
MXN20,594
High
MXN33,067
Is Airbnb Profitable in Tulum, Mexico?
A 48% median occupancy rate is considered a risky market to do an Airbnb. There are definitely few hosts making good income, but you may struggle to get year-round bookings. We suggest you do further research on this market.
Tip! investing in a short-term rental can be highly stable and profitable. It's stable because housing has been one of the most stable asset classes. Also, when you can't do an Airbnb anymore, you can still rent it out to a long-term tenant with a lower yield. It is highly profitable because the monthly cash flow from short-term rental investment typically is double the amount of traditional rentals.
Demand by Amenities
Average Airbnb Occupancy Rate in Tulum
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Tulum listing recorded a 48% average short-term rental occupancy between September, 2024 - August, 2025. The Tulum vacation rental market has Strong seasonality, with January and December being the busiest months for Airbnb hosts.
About 88.21% of Tulum Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Tulum market dashboard.
About 88.21% of Tulum Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Tulum market dashboard.
Occupancy Rate: 48%
7,018 Active Listings
Starting an Airbnb in Tulum: Short-Term Rental Regulations
Before launching an Airbnb in Tulum, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Tulum, the legal landscape can be complex, especially for a beginner host.
In general, Tulum Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Tulum vacation rental business legally compliant.
Learn more about the Airbnb rules in Tulum, Mexico.
In general, Tulum Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Tulum vacation rental business legally compliant.
Learn more about the Airbnb rules in Tulum, Mexico.
Signup and check out more in-depth vacation rental data for free.
Explore Tulum's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Tulum
Wondering where to invest in Tulum for the best Airbnb returns? Look no further!
The best Airbnb markets in Tulum are:
The best Airbnb markets in Tulum are:
- Zona Hotelera
- Airbnb Annual Revenue: MXN336,112 ($19,587)
- Airbnb Occupancy Rate: 48%
- Airbnb Average Daily Rate: MXN1,887 ($110)
- C. Rio Rosario
- Airbnb Annual Revenue: MXN320,051 ($18,651)
- Airbnb Occupancy Rate: 46%
- Airbnb Average Daily Rate: MXN1,870 ($109)
- La Veleta
- Airbnb Annual Revenue: MXN221,913 ($12,932)
- Airbnb Occupancy Rate: 49%
- Airbnb Average Daily Rate: MXN1,218 ($71)
- Tulum Centro
Find the top Airbnb location in Tulum for your specific needs and aspirations.
Most Popular Airbnbs in Tulum
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 7,018 listings.
See Airbnb Statistics on All 7,018 Listings
Professional Airbnb Property Managers in Tulum
You can turn your Tulum Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Tulum with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Tulum with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| HostPal | 232 | 4.7★ | $1,23,234 |
| Colin @ Vamonosco | 178 | 4.5★ | $1,23,234 |
| Outsite | 108 | 4.6★ | $1,23,234 |
| Hamaca Homes | 79 | 4.4★ | $1,23,234 |
| Domenico Y Diana | 74 | 4.3★ | $1,23,234 |
Find out the top Airbnb management company in Tulum, Mexico for your needs.
Other short-term rental market data in Tulum
Here is a breakdown of short-let properties in Tulum. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Tulum Airbnb Listings by Property Size
Tulum Airbnb Listings by Property Type
Tulum Airbnb Listings by Cancelation Policy Type
Tulum Vacation Rentals by Channel
Estimate Your Potential Earnings in Tulum with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Tulum?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Tulum Airbnb FAQs
How Much Can You Make on Airbnb in Tulum, Mexico?
The average Tulum Airbnb host was able to make MXN239K ($13K) in September, 2024 - August, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Tulum Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Tulum?
With an ADR of MXN1,372 ($80) and a median occupancy rate of 48%, short-term rentals in Tulum can be very profitable. However, exactly how much money you can make from Airbnb in Tulum is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Tulum.
What Is the ROI on Airbnb in Tulum?
The return on investment (ROI) on Airbnb properties in Tulum depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Tulum, the annual Airbnb revenue is MXN239K ($13K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Tulum?
The median Airbnb occupancy rate in Tulum was 48% in September, 2024 - August, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Tulum?
As of March 2025, there are 7,018 active listings on the Airbnb platform in Tulum.