Is it profitable to do Airbnb in Varazze, Italy?
What is the occupancy rate of Airbnb in Varazze, Italy?
What is the average daily rate of Airbnb in Varazze, Italy?
Airbnb Revenue in Varazze, Italy: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Varazze
A typical short-term rental in Varazze is booked for 190 nights per year, generating a medium Airbnb occupancy rate of 52% and an average daily rate (ADR) of €116 ($125). In June, 2024 - May, 2025, the average annual short-term rental revenue in Varazze was €21K ($23K). As of 4th July, 2025, there are 267 active Airbnb listings in Varazze.
Varazze Airbnb Income Data Summary
Varazze Average Monthly Revenue
€1,793 ($1,928)
Varazze YoY Revenue Change
40.07%
Varazze Average Airbnb Occupancy Rate
52%
Varazze Average Daily Rate
€116 ($125)
Mid Scale
Varazze Number of Listings
320
Small
Airbnb Seasonality in Varazze
Strong
Most Profitable Month for Airbnb in Varazze
August
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Varazze Airbnb Revenue by Month
June, 2024 - May, 2025
Low
€939
Average
€1,725
High
€3,116
Is Airbnb Profitable in Varazze, Italy?
Yes, starting an Airbnb business in Varazze can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €21,526 ($23,147) and a median occupancy rate of 52% are considered good in the hospitality space. With 320 active listings, the Varazze Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Varazze are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Varazze is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Varazze Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Varazze
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Varazze listing recorded a 52% average short-term rental occupancy between June, 2024 - May, 2025. The Varazze vacation rental market has Strong seasonality, with August and July being the busiest months for Airbnb hosts.
About 33.09% of Varazze Airbnb guests are international guests, and visitors from Italy constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Varazze market dashboard.
About 33.09% of Varazze Airbnb guests are international guests, and visitors from Italy constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Varazze market dashboard.
Occupancy Rate: 52%
267 Active Listings
Starting an Airbnb in Varazze: Short-Term Rental Regulations
Before launching an Airbnb in Varazze, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Varazze, the legal landscape can be complex, especially for a beginner host.
In general, Varazze Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Varazze vacation rental business legally compliant.
In general, Varazze Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Varazze vacation rental business legally compliant.
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Explore Varazze's Airbnb Data ⟶
Most Popular Airbnbs in Varazze
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 267 listings.
See Airbnb Statistics on All 267 Listings
Professional Airbnb Property Managers in Varazze
You can turn your Varazze Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Varazze with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Varazze with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Interhome Group | 2183 | 4.46★ | $1,23,234 |
| CasaViva Service | 85 | 4.5★ | $1,23,234 |
| DomusRent | 62 | 4.4★ | $1,23,234 |
| Affitti Brevi Liguria | 23 | 4.2★ | $1,23,234 |
| Wonderful Italy Liguria | 334 | 4.4★ | $1,23,234 |
Find out the top Airbnb management company in Varazze, Italy for your needs.
Other short-term rental market data in Varazze
Here is a breakdown of short-let properties in Varazze. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Varazze Airbnb Listings by Property Size
Varazze Airbnb Listings by Property Type
Varazze Airbnb Listings by Cancelation Policy Type
Varazze Vacation Rentals by Channel
Estimate Your Potential Earnings in Varazze with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Varazze?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Varazze Airbnb FAQs
How Much Can You Make on Airbnb in Varazze, Italy?
The average Varazze Airbnb host was able to make €21K ($23K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Varazze Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Varazze?
With an ADR of €116 ($125) and a median occupancy rate of 52%, short-term rentals in Varazze can be very profitable. However, exactly how much money you can make from Airbnb in Varazze is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Varazze.
What Is the ROI on Airbnb in Varazze?
The return on investment (ROI) on Airbnb properties in Varazze depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Varazze, the annual Airbnb revenue is €21K ($23K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Varazze?
The median Airbnb occupancy rate in Varazze was 52% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Varazze?
As of March 2025, there are 267 active listings on the Airbnb platform in Varazze.