Is it profitable to do Airbnb in Wigan, The United Kingdom?
What is the occupancy rate of Airbnb in Wigan, The United Kingdom?
What is the average daily rate of Airbnb in Wigan, The United Kingdom?
Airbnb Revenue in Wigan, The United Kingdom: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Wigan
A typical short-term rental in Wigan is booked for 212 nights per year, generating a medium Airbnb occupancy rate of 58% and an average daily rate (ADR) of £88 ($110). In June, 2024 - May, 2025, the average annual short-term rental revenue in Wigan was £19K ($23K). As of 4th July, 2025, there are 209 active Airbnb listings in Wigan.

Wigan Airbnb Income Data Summary
Wigan Average Monthly Revenue
£1,592 ($1,991)
Wigan YoY Revenue Change
1.27%
Wigan Average Airbnb Occupancy Rate
58%
Wigan Average Daily Rate
£88 ($110)
Mid Scale
Wigan Number of Listings
293
Small
Airbnb Seasonality in Wigan
Strong
Most Profitable Month for Airbnb in Wigan
June
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Wigan Airbnb Revenue by Month
June, 2024 - May, 2025
Low
£1,146
Average
£1,374
High
£1,720
Is Airbnb Profitable in Wigan, The United Kingdom?
Yes, starting an Airbnb business in Wigan can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of £19,113 ($23,892) and a median occupancy rate of 58% are considered good in the hospitality space. With 293 active listings, the Wigan Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Wigan are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Wigan is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Wigan Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Wigan
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Wigan listing recorded a 58% average short-term rental occupancy between June, 2024 - May, 2025. The Wigan vacation rental market has Strong seasonality, with June and being the busiest months for Airbnb hosts.
About 19.02% of Wigan Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Wigan market dashboard.
About 19.02% of Wigan Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Wigan market dashboard.
Occupancy Rate: 58%
209 Active Listings
Starting an Airbnb in Wigan: Short-Term Rental Regulations
Before launching an Airbnb in Wigan, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Wigan, the legal landscape can be complex, especially for a beginner host.
In general, Wigan Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Wigan vacation rental business legally compliant.
In general, Wigan Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Wigan vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Wigan's Airbnb Data ⟶

Most Profitable Areas for Vacation Rentals in Wigan
Wondering where to invest in Wigan for the best Airbnb returns? Look no further!
The best Airbnb markets in Wigan are:
The best Airbnb markets in Wigan are:
Find the top Airbnb location in Wigan for your specific needs and aspirations.
Most Popular Airbnbs in Wigan
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 209 listings.
See Airbnb Statistics on All 209 Listings
Professional Airbnb Property Managers in Wigan
You can turn your Wigan Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Wigan with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Wigan with the most Airbnb properties.
Name | Listings | Rating | Revenue |
---|---|---|---|
Sykes Holiday Cottages | 3908 | 4.7★ | $1,23,234 |
Pillow Property Partners | 296 | 4.3★ | $1,23,234 |
Staycay | 106 | 4.55★ | $1,23,234 |
EPE Group | 31 | 3.8★ | $1,23,234 |
Kevin Dawn And Team | 268 | 4.3★ | $1,23,234 |
Find out the top Airbnb management company in Wigan, United Kingdom for your needs.
Other short-term rental market data in Wigan
Here is a breakdown of short-let properties in Wigan. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Wigan Airbnb Listings by Property Size
Wigan Airbnb Listings by Property Type
Wigan Airbnb Listings by Cancelation Policy Type
Wigan Vacation Rentals by Channel
Estimate Your Potential Earnings in Wigan with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Wigan?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Wigan Airbnb FAQs
How Much Can You Make on Airbnb in Wigan, The United Kingdom?
The average Wigan Airbnb host was able to make £19K ($23K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Wigan Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Wigan?
With an ADR of £88 ($110) and a median occupancy rate of 58%, short-term rentals in Wigan can be very profitable. However, exactly how much money you can make from Airbnb in Wigan is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Wigan.
What Is the ROI on Airbnb in Wigan?
The return on investment (ROI) on Airbnb properties in Wigan depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Wigan, the annual Airbnb revenue is £19K ($23K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Wigan?
The median Airbnb occupancy rate in Wigan was 58% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Wigan?
As of March 2025, there are 209 active listings on the Airbnb platform in Wigan.