Is it profitable to do Airbnb in Santa Marta Co, Colombia?
What is the occupancy rate of Airbnb in Santa Marta Co, Colombia?
What is the average daily rate of Airbnb in Santa Marta Co, Colombia?
Columbia / Santa Marta Co
Airbnb Revenue in Santa Marta Co, Colombia: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Santa Marta Co
A typical short-term rental in Santa Marta Co is booked for 172 nights per year, generating a medium Airbnb occupancy rate of 47% and an average daily rate (ADR) of $60 in local currency . In June, 2024 - May, 2025, the average annual short-term rental revenue in Santa Marta Co was $10K in local currency . As of 4th July, 2025, there are 5,275 active Airbnb listings in Santa Marta Co.

Santa Marta Co Airbnb Income Data Summary
Santa Marta Co Average Monthly Revenue
$864
Santa Marta Co YoY Revenue Change
10.01%
Santa Marta Co Average Airbnb Occupancy Rate
47%
Santa Marta Co Average Daily Rate
$60
Budget
Santa Marta Co Number of Listings
7,411
Big
Airbnb Seasonality in Santa Marta Co
Strong
Most Profitable Month for Airbnb in Santa Marta Co
January
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Santa Marta Co Airbnb Revenue by Month
June, 2024 - May, 2025
Low
$733
Average
$918
High
$1,386
Is Airbnb Profitable in Santa Marta Co, Colombia?
A 47% median occupancy rate is considered a risky market to do an Airbnb. There are definitely few hosts making good income, but you may struggle to get year-round bookings. We suggest you do further research on this market.
Tip! investing in a short-term rental can be highly stable and profitable. It's stable because housing has been one of the most stable asset classes. Also, when you can't do an Airbnb anymore, you can still rent it out to a long-term tenant with a lower yield. It is highly profitable because the monthly cash flow from short-term rental investment typically is double the amount of traditional rentals.
Demand by Amenities
Average Airbnb Occupancy Rate in Santa Marta Co
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Santa Marta Co listing recorded a 47% average short-term rental occupancy between June, 2024 - May, 2025. The Santa Marta Co vacation rental market has Strong seasonality, with January and December being the busiest months for Airbnb hosts.
About 100.0% of Santa Marta Co Airbnb guests are international guests, and visitors from Colombia constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Santa Marta Co market dashboard.
About 100.0% of Santa Marta Co Airbnb guests are international guests, and visitors from Colombia constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Santa Marta Co market dashboard.
Occupancy Rate: 47%
5,275 Active Listings
Starting an Airbnb in Santa Marta Co: Short-Term Rental Regulations
Before launching an Airbnb in Santa Marta Co, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Santa Marta Co, the legal landscape can be complex, especially for a beginner host.
In general, Santa Marta Co Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Santa Marta Co vacation rental business legally compliant.
In general, Santa Marta Co Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Santa Marta Co vacation rental business legally compliant.
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Explore Santa Marta Co's Airbnb Data ⟶

Most Popular Airbnbs in Santa Marta Co
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 5,275 listings.
See Airbnb Statistics on All 5,275 Listings
Professional Airbnb Property Managers in Santa Marta Co
You can turn your Santa Marta Co Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Santa Marta Co with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Santa Marta Co with the most Airbnb properties.
Name | Listings | Rating | Revenue |
---|---|---|---|
Ahead | 128 | 4.7★ | $1,23,234 |
TopSpot | 116 | 4.8★ | $1,23,234 |
U-Go | 70 | 4.8★ | $1,23,234 |
Huespedia | 67 | 4.8★ | $1,23,234 |
Palermo Home Bogota | 46 | 4.9★ | $1,23,234 |
Find out the top Airbnb management company in Santa Marta Co, Columbia for your needs.
Other short-term rental market data in Santa Marta Co
Here is a breakdown of short-let properties in Santa Marta Co. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Santa Marta Co Airbnb Listings by Property Size
Santa Marta Co Airbnb Listings by Property Type
Santa Marta Co Airbnb Listings by Cancelation Policy Type
Santa Marta Co Vacation Rentals by Channel
Estimate Your Potential Earnings in Santa Marta Co with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Santa Marta Co?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Santa Marta Co Airbnb FAQs
How Much Can You Make on Airbnb in Santa Marta Co, Colombia?
The average Santa Marta Co Airbnb host was able to make $10K in local currency in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Santa Marta Co Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Santa Marta Co?
With an ADR of $60 local currency and a median occupancy rate of 47%, short-term rentals in Santa Marta Co can be very profitable. However, exactly how much money you can make from Airbnb in Santa Marta Co is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Santa Marta Co.
What Is the ROI on Airbnb in Santa Marta Co?
The return on investment (ROI) on Airbnb properties in Santa Marta Co depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Santa Marta Co, the annual Airbnb revenue is $10K in local currency . To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Santa Marta Co?
The median Airbnb occupancy rate in Santa Marta Co was 47% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Santa Marta Co?
As of March 2025, there are 5,275 active listings on the Airbnb platform in Santa Marta Co.