Last updated on June 23rd, 2023
airbnb business in italy
Italy is famous for the Renaissance and the incredible artists it produced. Not to mention the rapid tourism, art cities, and unique scenery! Italy is also known for its language, its opera, fashion and luxury brands! Italy’s economy is expected to increase by 2.5% and the number of tourist arrivals has recorded 4.4 million arrivals as of February 2022.
Relatively, cities in Italy have the highest occupancy rate along with whopping annual revenue of €27,525 according to Airbnb occupancy rates by city.
Italy’s Rules & Regulations
Before starting an Airbnb business in Italy, it’s important to understand the certain rules and regulations that you have to consider. Here are some of the major short-term regulations that you have to follow in Italy:
– Visit your local police headquarters and request access to Allogiati Web
– Prepare a written contract for your guests to sign at check-in
– Submit images of your guests’ passports or national identification to Allogiati Web
– Required to prepare a written short-term rental contract for rentals less than 30 days
– Complete and submit an SCIA (Segnalazione Certificata di Inizio Attività) at Impresa Giorno website
– Request permission from your town or city council to short-term rent
– Verify your permission through the Turismo5 online portal to receive your CIR code
– Display your CIR code on all listings and advertisements for your short-term rental
Rules & Regulations per city in Italy
Since there are various short-term regulations per city in Italy, you will also have to go through each law to make sure that your expectations are met. Learn more about the general legislation, short-term rental policies, Airbnb data, and other relevant info for each major city in Italy:
1. Rome Rules & Regulations
Rome is famous for the Colosseum, the Roman Forum, and a sprawling metropolis of Classical architecture. Here are some of the Airbnb rules in Rome:
– Register online at SUAR of the city of Rome
– Obtain your CIR code from the Latium region
– Email the region with your CIR code to submit tourist flux numbers
– No agreement with Airbnb tax regulation, so hosts must remit the city’s tourism tax on their own
2. Milan Rules & Regulations
Milan is the capital city of the region of Lombardy in northern Italy. Here are some of the Airbnb rules in Milan:
– Complete and submit an SCIA (Segnalazione Certificata di Inizio Attività) at Impresa Giorno website
– Request permission from your town or city council to short-term rent
– Verify your permission through the Turismo5 online portal to receive your CIR code
– Display your CIR code on all listings and advertisements for your short-term rental
3. Florence Rules & Regulations
Florence is abundant in timeless art, rustic Tuscan cuisine, incredible boutique shopping, and mesmerizing views at every turn. Here are some of the Airbnb rules in Florence:
– 90-day annual limit
– Owners are restricted from operating more than 2 holiday rentals in the same city, otherwise, they have to register as a business and pay higher taxes
– All rentals are limited to under 30 days for tourism purposes only
4. Palermo Rules & Regulations
Palermo is a burgeoning destination in Italy for a good reason. It’s a perfect place to experience authentic Sicilian cuisine and culture. Here are some of the Airbnb rules in Palermo:
– Complete and submit an SCIA (Segnalazione Certificata di Inizio Attività) online on the SUAP portal
– Register guests to the police & transmit information to the authorities
– Guests are required to pay Stay Tax (imposta di soggiorno)
5. Venice Rules & Regulations
Venice, also known as The Floating City, is arguably one of Italy’s most picturesque cities. Here are some of the Airbnb rules in Venice:
– 90-day annual limit
– Owners are restricted from operating more than 2 holiday rentals in the same city, otherwise, they have to register as a business and pay higher taxes
– All rentals are limited to under 30 days for tourism purposes only
6. Napoli Rules & Regulations
Napoli is also known for its natural beauties, such as Posillipo, Phlegraean Fields, Nisida, and Vesuvius. Here are some of the Airbnb rules in Napoli:
– The lease contracts for residential properties should NOT exceed for 30 days
– SCIA is NO longer required to present
– Required to register on the web portal of Police Headquarters for the communication of guest data
– Guests are required to pay Stay Tax (imposta di soggiorno)
– Transmission of attendance for statistical purposes through the online platform “Regional Tourist Detector” of the Campania Region
7. Torino Rules & Regulations
Torino has excellent restaurants, beautiful churches and palaces, opera houses, piazzas, parks gardens art galleries and theaters. Here are some of the Airbnb rules in Torino:
– 90-day annual limit
– Owners are restricted from operating more than 2 holiday rentals in the same city, otherwise, they have to register as a business and pay higher taxes
– All rentals are limited to under 30 days for tourism purposes only
8. Bologna Rules & Regulations
Bologna is filled with marvellous medieval centre, piles of perfect pasta and a thriving university. Here are some of the Airbnb rules in Bologna:
– Required to have a Certified Start of Activity Report (SCIA) sent to the Municipality of Bologna
– Contact the Collection and Control Office for the tourist tax
– Required to pay for Tourist Tax: 6% of the listing price with a maximum of €5 per person per night, for reservations 5 nights and shorter in Bologna, Italy
– The minimum duration limit has been eliminated, so it is possible to stipulate transitional contracts with a duration equal to or less than 30 days
Purchasing an Investment Property in Italy
You can purchase an investment property in Italy by considering the different kinds of mortgages, upfront and ongoing costs, and other expenses associated with your preferred property.
| Average Property Prices in Abruzzo | |
|---|---|
| For sale (per square meter) | For rent (per square meter) |
| €1,292 | €7,79 |
| Average Property Prices in Liguria | |
| For sale (per square meter) | For rent (per square meter) |
| €2,522 | €10,03 |
Airbnb Rental Arbitrage in Italy
If you prefer to rent a property instead of owning one, then you can definitely do so through rental arbitrage in Italy! You can expect to spend around €2,500 to €4,000. This cost consists of everything including the deposit, furnishing, amenities, legal paperwork, and LLC Incorporation. Learn everything you need to know through the ultimate Airbnb rental arbitrage guide & start earning profit anywhere in Italy!
How to Find a Profitable Area in Italy
Location analysis must be one of your top priorities when deciding on a rental location in order to increase profitability during such volatile times, especially while the pandemic continues to impact the rental market.
The best way to find a profitable area in Italy is by looking at an accurate Airbnb Market Dashboard & start comparing the profit of your competitors in your preferred location.
Essential Airbnb Data in Italy
The majority of cities in Italy have been recognized from all over the world for perfection & their primary impact on tourism & economic standing. This includes the cities of Milan, Bologna, Napoli, Torino, Florence, Palermo, and Venice based on recent research about occupancy rates by city.
5 Excellent Airbnb Hosting Tips in Italy
1. Learn About Startup Costs
To begin with, it’s important to have an overview of Airbnb Startup Costs in order to prepare for the total expenses. Here’s a summary of the overall expenses per amenities:
| List of Amenities | Expenses |
|---|---|
| Room Amenities (two-bedroom | €3,977 per unit |
| Hardware Essentials | €1,541 |
| Cameras | €2,485 per property |
| Kitchen Utensils | €994 |
| Decorations | €99,44 per room |
| Fresh Paint (with labor and supplies) | €1,988 per unit |
| Misc. Supplies | €497 per unit |
Relatively, it’s important to learn about the process of Airbnb investment, legal considerations, and key metrics for successful Airbnb hosting. With the help of the Airbnb Investment Guide, you’ll be able to get started and have professional knowledge in starting an Airbnb business in Italy!
However, if you are on a limited budget, you can still fulfill your dreams of starting an Airbnb! Start by choosing the right location, creating a business plan, and being able to properly start an Airbnb with a minimal budget.
2. Utilize the Best Hosting Tools
Whether you are a newbie or a pro in the Airbnb industry, there’s no denying that Airbnb hosting tools play a huge role in the overall success of your business. Not only will these tools help you save time and energy, but they will also help you get better reviews and earn more revenue. This includes property management tools, message automation, and market research software.
Managing Airbnb listings alone can already be a difficult task especially if you don’t have much time to focus your attention on the properties that you’re handling all at the same time.
Utilizing short-term rental data analytics such as Airbtics, Mashvisor, AirdDNA, and AllTheRooms can help you present & analyze data to create a strategic analysis for your Airbnb market research. You can also look at the 5 Best AirDNA alternatives in 2022 with vast free & paid options.
3. Essential Airbnb Amenities
Once you have set your eyes on a particular property in Italy and successfully went through all the necessary documentation, don’t forget to add the essential Airbnb Amenities!
Although it’s not necessary to add High-End Airbnb Amenities, you’d be surprised to know that there are affordable ones with great quality on the market. Relatively, there are also suitable amenities for vacation rental homes including a sweet welcome package & a local guidebook.
Finally, if you’re simply forgetful and need a summarized checklist of Airbnb Amenities, feel free to download it in PDF!
4. Effective Strategies for Promoting Airbnb Listings
It’s a given fact that constantly improving your listings will help to maximize your Airbnb revenue & get the highest occupancy rates. The best way to showcase the details of your Airbnb listing is through the power of advertisement! Some of the effective strategies for Promoting Airbnb Listings are:
– Prioritize Booking Channels
– Promote Airbnb listings by ranking on SEO (Search Engine Optimization)
– Learn how to take the Best Airbnb Photos
– Coordinate with your Local Tourism Council
– Ask your Recent Guests to Leave Feedback
5. Know the Right Words to Say with Airbnb Message Templates
It could be a struggle to know what to say when your property is fully-booked with guests! Earn their trust & win your guest’s hearts by sending out the perfect Airbnb Welcome Letter Templates.
Most importantly, once your listing is up on the Airbnb platform, hosts will be evaluated according to their response rates. This means that the faster you respond to inquiries or concerns, the better!
By looking at Airbnb Message Templates for Hosts, you can easily prepare the saved replies according to their inquiry, and will automatically be sent to your guests.
