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Best Airbnb Management Companies in Makarska, Croatia

Updated October, 2026

Based on data from Airbtics, this page lists leading Airbnb management companies ranked by the VRM Index, a score out of 100 combining guest reviews, Guest Favorite share, occupancy, and local operating experience. Verified operators with a public website include a link to their full profile.

Companies are ranked by the VRM Index, a score out of 100 based on guest satisfaction, occupancy and operating scale.

How the score works

Factor Maximum points
Guest rating30
Guest Favorite share30
Occupancy30
Operating scale10

Guest ratings earn 0 points at 4.3 or below, increasing evenly to 30 points at 4.8 or above.

Guest Favorite share and occupancy each earn 0.3 points per percentage point. For example, 75% occupancy earns 22.5 points. The occupancy comparison against the median does not affect the score.

Operating scale

We add together the days each company’s listings were live in this market over the past 12 months, converted to listing-months (days / 30). For example, 10 listings live every day of the past year contribute 120 listing-months.

  • Small: fewer than 120 listing-months — 0 points.
  • Medium: 120–240 listing-months — 5 points.
  • Large: more than 240 listing-months — 10 points.

These labels reflect last-12-month portfolio activity, rather than the company’s age.

How to read the table

  • Occupancy and daily rate are listing-weighted averages for the company’s Airbnb listings in this market over the past 12 months.
  • Guest Favorites shows the percentage of its listings currently carrying Airbnb’s Guest Favorite badge.
  • The +/− occupancy figure shows the difference in percentage points from the median occupancy of the companies in this table.
  • Rating highlights identify scores of 4.8 or above as standouts and scores below 4.4 as low.

Which listings are included

We include listings in this market that have been listed for more than 90 days and received at least one booking in the past 12 months. These criteria mean our listing counts may differ from those on a company’s Airbnb host profile.

Switch market
Rank VRM Indexout of 100 VRM Name Review Score Guest Favorites Occupancyvs median 68% Average Daily Rate Number of Listings Operating scale Portfolio analytics
#1 86 Toni 4.9 👑 100% 86% +18 €89 5 Small View portfolio →
#2 86 Family Covic 5 👑 100% 85% +18 €68 7 Small View portfolio →
#3 83 Jure 5 👑 100% 76% +8 €89 5 Small View portfolio →
#4 82 Antonia 4.9 👑 86% 89% +22 €195 7 Small View portfolio →
#5 82 Josipa 4.9 👑 100% 73% +6 €88 5 Small View portfolio →
#6 82 Matea 4.9 👑 100% 72% +4 €57 5 Small View portfolio →
#7 81 Sanja 4.8 👑 100% 69% +2 €71 5 Small View portfolio →
#8 79 Marino 5 👑 100% 62% -6 €74 5 Small View portfolio →
#9 78 Ivna 4.9 👑 80% 80% +12 €77 5 Small View portfolio →
#10 77 Helen 5 👑 100% 57% -10 €39 6 Small View portfolio →
#11 77 Martina 4.9 👑 80% 77% +10 €99 5 Small View portfolio →
#12 76 Ivona 5 👑 80% 73% +6 €87 5 Small View portfolio →
#13 75 Ilijana 4.9 👑 83% 68% par €92 6 Small View portfolio →
#14 75 Jure 4.8 👑 83% 68% par €86 6 Small View portfolio →
#15 75 Sandra 4.9 👑 86% 63% -4 €82 7 Small View portfolio →
#16 74 Paul 5 👑 80% 65% -2 €132 5 Small View portfolio →
#17 72 Stipe 4.9 👑 67% 72% +4 €96 6 Small View portfolio →
#18 71 Makarska Exklusiv 4.9 👑 29% 73% +6 €227 66 Large View portfolio →
#19 70 Vedrana 5 👑 60% 75% +8 €109 5 Small View portfolio →
#20 66 Marija 4.9 👑 60% 60% -8 €89 5 Small View portfolio →

Data Seen By

BiggerPockets
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Compare all 100 companies with full metrics

Occupancy, daily rate, reviews, and listing-level history for every manager in Makarska in the Airbtics app.

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All 100 Airbnb management companies tracked in Makarska

Ranked by the VRM Index, continuing from the table above.

  1. #21Željko645 listings
  2. #22Prominens Tourist Agency6422 listings
  3. #23Antonela Mara647 listings
  4. #24Karmela635 listings
  5. #25Check in -tourist agency6322 listings
  6. #26Ljuba616 listings
  7. #27Štefa Marinović615 listings
  8. #28Marija & Ivo605 listings
  9. #29Antoaneta606 listings
  10. #30Novasol596 listings
  11. #31Marija595 listings
  12. #32Maja589 listings
  13. #33Croatia Tours5815 listings
  14. #34MaDuHoliday5815 listings
  15. #35Kruno585 listings
  16. #36Martin578 listings
  17. #37Antonija577 listings
  18. #38Villa Dubrovnik Makarska5610 listings
  19. #39Matko565 listings
  20. #40Ratimir558 listings
  21. #41Sun Spalato Property Management5522 listings
  22. #42Novasol559 listings
  23. #43Ana555 listings
  24. #44Brankica5510 listings
  25. #45Interhome541 listings
  26. #46Renata537 listings
  27. #47Otium Tourist Agency5310 listings
  28. #48Antonio536 listings
  29. #49Tea525 listings
  30. #50Mate526 listings
  31. #51Duška517 listings
  32. #52Nedjeljko519 listings
  33. #53Novasol508 listings
  34. #54Romilda Ćutuk507 listings
  35. #55Matej505 listings
  36. #56Tea505 listings
  37. #57Makarska-Touristic5031 listings
  38. #58Ivan508 listings
  39. #59Travel Zone4923 listings
  40. #60Apartments Šindrić499 listings
  41. #61Ljubo4952 listings
  42. #62Marija487 listings
  43. #63Niksa485 listings
  44. #64Ina475 listings
  45. #65Zeljko475 listings
  46. #66Katarina475 listings
  47. #67Ana465 listings
  48. #68Marija455 listings
  49. #69Novasol457 listings
  50. #70Tomislav455 listings
  51. #71Željko446 listings
  52. #72Novasol447 listings
  53. #73Ana Bandur425 listings
  54. #74Ana425 listings
  55. #75Antonija & Damir415 listings
  56. #76Krystyna415 listings
  57. #77Siniša418 listings
  58. #78Villas Guide388 listings
  59. #79Adriagate Travel Agency3643 listings
  60. #80Silvije335 listings
  61. #81Mare3321 listings
  62. #82Novasol308 listings
  63. #83Novasol307 listings
  64. #84Marko2911 listings
  65. #85Miranda297 listings
  66. #86Adriatic2956 listings
  67. #87Željana286 listings
  68. #88Goran276 listings
  69. #89Interhome Group266 listings
  70. #90Novasol265 listings
  71. #91Vlado247 listings
  72. #92Ivona226 listings
  73. #93Danijel226 listings
  74. #94Ivica & Katija + Milenka & Ante2130 listings
  75. #95Novasol208 listings
  76. #96E-Domizil Vanessa191 listings
  77. #97Antonio196 listings
  78. #98Iris176 listings
  79. #99DalmatiaVacation1715 listings
  80. #100Ivana36 listings

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Makarska Airbnb management company FAQs

  • What does the Airbnb management market in Makarska look like?

    This snapshot compares 102 Airbnb management companies managing 973 tracked listings in Makarska. The table above ranks them by the VRM Index and compares guest rating, Guest Favorite share, occupancy against the group median, ADR, size, and operating scale. Median market ADR is €112, median occupancy, the table benchmark, is 68%, and the top 5 operators manage 25% of tracked listings.

    Data note: These figures are estimates based on Airbtics' tracked Airbnb and short-term rental data. Actual occupancy, ADR, and revenue may differ from a company's internal PMS or owner reports. We have refined this methodology over 6 years and use our best effort to keep the data accurate and useful.

  • How can I correct a result on this page?

    If you are an employee of any of the companies on this page and would like to correct the result, please submit the form via this link. We can’t guarantee the timeline, but we do typically update this every quarter.

  • Who are the best Airbnb management companies in Makarska?

    Of the 100 management companies we track in Makarska, Family Covic leads on Guest Favorites: 100% of its 7 listings carry Airbnb's Guest Favorite badge, against a 13% median across the city. It runs a 5.0 guest rating at 85% occupancy. Guest Favorite share is the clearest single read on consistent guest experience, but the table above lets you weigh it against occupancy, daily rate, and operating scale.

  • Which Airbnb management companies in Makarska have the best guest reviews?

    Family Covic (5.0), Helen (5.0) and Marino (5.0) hold the highest guest ratings among Makarska management companies with at least five active listings. Where ratings tie we rank by the share of listings holding Airbnb's Guest Favorite badge. Family Covic ranks first because 100% of its listings are Guest Favorites.

  • Which Airbnb management company in Makarska is the best one for me?

    It depends on what you are optimising for. Makarska Exklusiv is the most established operator in Makarska with 66 listings, and Antonija posts the strongest booking performance at 90% occupancy. Novasol earns the most per listing at €42,082 a year, Siniša positions highest on nightly rate at €536, and Brankica has grown its portfolio fastest at +400% year on year. Treat these as starting points rather than a final recommendation: the VRM Index in the table above folds guest reviews, Guest Favorite share, occupancy and operating scale into a single score if you would rather compare on overall strength.

Explore vacation rental manager analytics on Airbtics

You can access detailed analytics on vacation rental managers, including their KPIs and their listings’ historical performance, on the Airbtics platform. Top operators use this data for benchmarking and to stay ahead of the market.

Airbnb property manager host insights dashboard in the Airbtics app, showing listings, average rating, revenue, occupancy, daily rate, inventory growth, and a map of managed listings

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