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15 Cities,
One Smart Investment:
How Linda Used Data to Find the Perfect Airbnb Market

Linda, a remote SaaS saleswoman from London, was tired of overpaying for inconsistent Airbnbs.

She used Airbtics to compare 15 coastal cities in Spain & Portugal based on STR data.

After narrowing down her options, she chose Valencia for its income potential and low seasonal variance.

She bought a €150K flat and is now on track to earn €20K/year from short-term rentals while she’s away (6–9 months).

 

Background

Linda is a SaaS salesperson based in London, with the flexibility to work remotely for up to six months a year. She fell in love with Portugal and Spain’s coastal lifestyle and dreamed of buying her own apartment to spend a few months each year. Renting Airbnbs became expensive, and the quality varied too much. Stable high-speed Wi-Fi was critical, and moving frequently meant constantly resetting her work routine. Buying a property seemed out of reach—until she realized she could earn income by renting it out when she’s not there.

Problem

With so many coastal cities to choose from, Linda struggled to narrow her search.

  • Some areas had strict short-term rental (STR) regulations.
  • Most realtors didn’t understand STR performance or couldn’t provide reliable data.
  • Her must-haves were: good infrastructure, year-round STR demand, at least 500 active listings (to ensure a healthy market), and no oversaturation.

Solution

Using Airbtics’ market comparison tool, Linda analyzed 15 coastal cities across Spain and Portugal.

  • She eliminated oversaturated markets or those with weak occupancy rates or high seasonality.
  • Markets with fewer than 500 listings were also excluded as they posed higher risk.
  • After narrowing down to 6 cities, she researched local STR regulations—this helped her rule out places like Barcelona and Lisbon.

Valencia stood out: strong rental performance, moderate competition, and a well-balanced market.

Comps

Result

Linda discovered she could earn around €35,000/year from a two-bedroom Airbnb in most areas of Valencia.

  • The market wasn’t oversaturated, seasonality was moderate, and demand was stable.
  • She bought a €147,500 apartment and listed it on Airbnb in July 2024.
  • She quickly secured bookings for September through November—the months she wouldn’t be staying herself.

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