Airbnb Revenue in London: 2026 Short-Term Rental Data & Insights
Use real short-term rental data to evaluate revenue potential, occupancy rates, and the best investment areas in London.
Key indicators as of January 2026
| Metric | Market | 1Y Change | 3Y Change |
|---|---|---|---|
| Revenue | £42K/yr | +3.8% | +5.0% |
| Occupancy Rate | 74% | -4.0% | -7.6% |
| Nightly Rate | £152 | +8.0% | +13.9% |
| Active Listings | 49,166 | +33.8% | +143.7% |
| Regulations | Lenient | – | – |
A typical short-term rental in London has a median revenue of £42K in February, 2025 - January 2026, with 49,166 active listings and an occupancy rate of 74%.
Short-term rentals combine two key benefits of real estate investing: long-term property appreciation and relatively high rental yields.
Our market investability grade evaluates how attractive a city is for short-term rental investors. The score is based on factors such as short-term rental yields and year-over-year market trends, compared with other similar markets.
This grade is designed specifically for short-term rental investors looking to evaluate market opportunities.
London ranks in the lowest 17% for short-term rental yield nationally.
Location, location, location. When it comes to short-term rentals, location plays a crucial role, but often in a different way than in traditional real estate.
For Airbnb properties, being close to tourist attractions, business districts, or popular neighborhoods usually matters more than being in a quiet residential area with good schools.
This is an important distinction for investors. In many cases, relatively affordable properties can perform very well as short-term rentals if they are located in areas with strong travel demand.
Below are some of the neighborhoods in London with active Airbnb markets and strong hosting activity.
Top Airbnb markets in London include:
From Airbnb guest reviews, we identified 42 hotspots in London: places guests mention when they stay nearby. For each one, we measured the location premium, the extra revenue listings near the hotspot earn compared to similar listings elsewhere in the market.
The strongest hotspot is Piccadilly Line with a +76% location premium across 180 nearby listings.
| # | Hotspot | Category | Listings | Premium |
|---|---|---|---|---|
| 1 | Piccadilly Line | Transport Hubs | 180 | +76% |
| 2 | Parsons Green | Neighborhood Areas | 541 | +75% |
| 3 | River Thames | Lakes, Rivers & Waterfronts | 235 | +73% |
| 4 | Chelsea | Neighborhood Areas | 100 | |
| 5 | London Victoria Station | Transport Hubs | 164 | |
| 6 | Paddington Station | Transport Hubs | 479 | |
| 7 | Euston Station | Transport Hubs | 154 | |
| 8 | St Pancras Station | Transport Hubs | 235 | |
| 9 | Whitgift Centre | Shopping & Retail | 64 | |
| 10 | London Waterloo Station | Transport Hubs | 75 | |
| 11 | Fulham | Neighborhood Areas | 140 | |
| 12 | Richmond | Neighborhood Areas | 35 | |
| 13 | Olympia London | Conventions & Business Events | 197 | |
| 14 | Ravenscourt Park | Parks & Gardens | 45 | |
| 15 | Barnes | Neighborhood Areas | 32 | |
| 16 | Teddington | Neighborhood Areas | 24 | |
| 17 | Clapham | Neighborhood Areas | 33 | |
| 18 | Surbiton | Neighborhood Areas | 26 | |
| 19 | Wimbledon | Neighborhood Areas | 31 | |
| 20 | Twickenham | Neighborhood Areas | 32 | |
| 21 | Tooting | Neighborhood Areas | 27 | |
| 22 | Hammersmith | Neighborhood Areas | 50 | |
| 23 | Wandsworth | Neighborhood Areas | 46 | |
| 24 | Ealing | Neighborhood Areas | 56 | |
| 25 | Gunnersbury Park | Parks & Gardens | 29 | |
| 26 | Chiswick | Neighborhood Areas | 23 | |
| 27 | Putney | Neighborhood Areas | 50 | |
| 28 | Kew Gardens | Parks & Gardens | 25 | |
| 29 | All England Lawn Tennis Club / Wimbledon Championships | Sports & Events | 36 | |
| 30 | Kingston upon Thames | Neighborhood Areas | 32 | |
| 31 | Osterley Park and House | Culture & History | 20 | |
| 32 | Hampton Court Palace | Culture & History | 23 | |
| 33 | Hounslow | Neighborhood Areas | 23 | |
| 34 | Southfields | Neighborhood Areas | 36 | |
| 35 | Sutton | Neighborhood Areas | 47 | |
| 36 | Streatham | Neighborhood Areas | 21 | |
| 37 | Chessington World of Adventures | Theme Parks & Family | 19 | |
| 38 | Nonsuch Park | Parks & Gardens | 22 | |
| 39 | Croydon | Neighborhood Areas | 45 | |
| 40 | Feltham | Neighborhood Areas | 10 | |
| 41 | Heathrow Airport | Airport | 23 | |
| 42 | Morden Hall Park | Parks & Gardens | 23 |
Premiums for all 42 hotspots are available in the Airbtics dashboard for London.
When it comes to property types, the size of the property is usually the biggest factor. This is most commonly represented by the number of bedrooms. In some cases, the number of beds or bathrooms can matter too, but across most markets bedroom count explains demand the best.
The next important factor is amenities. Pools are often the most impactful, followed by views, outdoor space (balcony or terrace), and hot tubs. Depending on the type of guest a property targets, practical amenities such as kitchens, laundry, or parking can also play an important role — especially for longer stays.
Below is how occupancy rates vary by number of bedrooms in London.
Looking at property size together with pricing segments (budget / mid-scale / luxury) often reveals what guests are actually looking for in a market. In some markets demand concentrates on large but affordable homes, while in others smaller luxury listings perform better.
Full property type and pricing data is available in the Airbtics app.
Short-term rental occupancy can vary significantly depending on seasonality, day of the week, and major events. Looking at daily data helps reveal these patterns and shows when demand is strongest in a market.
The chart below shows the daily Airbnb occupancy rate in London, representing the percentage of listings that were booked on each day.
Inside the Airbtics platform, you can explore nearly five years of historical daily occupancy data, starting from July 2021.
Airbtics has been tracking all Airbnb listings globally since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 49,166 listings.
The average London Airbnb host was able to make £42K ($52K) in February, 2025 - January 2026. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed London Airbnb data to see how different factors affect revenue and estimate your potential income.
With an ADR of £152 ($190) and a median occupancy rate of 74%, short-term rentals in London can be very profitable. However, exactly how much money you can make from Airbnb in London is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in London.
The return on investment (ROI) on Airbnb properties in London depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy. In London, the annual Airbnb revenue is £42K ($52K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
The median Airbnb occupancy rate in London was 74% in February, 2025 - January 2026. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
As of 2026-03-12, there are 49,166 active listings on the Airbnb platform in London.
