Airbnb Revenue in Nagano: 2026 Short-Term Rental Data & Insights
Use real short-term rental data to evaluate revenue potential, occupancy rates, and the best investment areas in Nagano.
Key indicators as of January 2026
| Metric | Market | 1Y Change | 3Y Change |
|---|---|---|---|
| Revenue | JPY7034K/yr | +6.6% | +22.4% |
| Occupancy Rate | 64% | +3.2% | +10.3% |
| Nightly Rate | JPY29,795 | +3.2% | +11.6% |
| Active Listings | 1,898 | +23.8% | +74.1% |
| Regulations | License enforced | – | – |
A typical short-term rental in Nagano has a median revenue of JPY7034K in February, 2025 - January 2026, with 1,898 active listings and an occupancy rate of 64%.
Short-term rentals combine two key benefits of real estate investing: long-term property appreciation and relatively high rental yields.
Our market investability grade evaluates how attractive a city is for short-term rental investors. The score is based on factors such as short-term rental yields and year-over-year market trends, compared with other similar markets.
This grade is designed specifically for short-term rental investors looking to evaluate market opportunities.
Nagano ranks in the top 8% for short-term rental yield nationally.
Location, location, location. When it comes to short-term rentals, location plays a crucial role, but often in a different way than in traditional real estate.
For Airbnb properties, being close to tourist attractions, business districts, or popular neighborhoods usually matters more than being in a quiet residential area with good schools.
This is an important distinction for investors. In many cases, relatively affordable properties can perform very well as short-term rentals if they are located in areas with strong travel demand.
Below are some of the neighborhoods in Nagano with active Airbnb markets and strong hosting activity.
Top Airbnb markets in Nagano include:
From Airbnb guest reviews, we identified 17 hotspots in Nagano: places guests mention when they stay nearby. For each one, we measured the location premium, the extra revenue listings near the hotspot earn compared to similar listings elsewhere in the market.
The strongest hotspot is Hakuba Goryu with a +72% location premium across 22 nearby listings.
| # | Hotspot | Category | Listings | Premium |
|---|---|---|---|---|
| 1 | Hakuba Goryu | Resort & Hotel Areas | 22 | +72% |
| 2 | Jigokudani Monkey Park | Landmarks & Attractions | 8 | +57% |
| 3 | Misorano | Neighborhood Areas | 26 | +52% |
| 4 | Hakuba 47 | Resort & Hotel Areas | 46 | |
| 5 | Karuizawa | Resort & Hotel Areas | 32 | |
| 6 | Hakuba | Resort & Hotel Areas | 21 | |
| 7 | Tsugaike Kogen | Resort & Hotel Areas | 8 | |
| 8 | Wadano | Neighborhood Areas | 22 | |
| 9 | Nozawa Onsen | Resort & Hotel Areas | 35 | |
| 10 | Echoland | Neighborhood Areas | 104 | |
| 11 | Lake Nojiri | Lakes, Rivers & Waterfronts | 32 | |
| 12 | Happo | Neighborhood Areas | 39 | |
| 13 | Zenkoji Temple | Culture & History | 15 | |
| 14 | Matsumoto | Downtown & City Centers | 12 | |
| 15 | Lake Suwa | Lakes, Rivers & Waterfronts | 14 | |
| 16 | Togakushi | Mountains & Nature | 25 | |
| 17 | Narai-juku | Culture & History | 7 |
Premiums for all 17 hotspots are available in the Airbtics dashboard for Nagano.
When it comes to property types, the size of the property is usually the biggest factor. This is most commonly represented by the number of bedrooms. In some cases, the number of beds or bathrooms can matter too, but across most markets bedroom count explains demand the best.
The next important factor is amenities. Pools are often the most impactful, followed by views, outdoor space (balcony or terrace), and hot tubs. Depending on the type of guest a property targets, practical amenities such as kitchens, laundry, or parking can also play an important role — especially for longer stays.
Below is how occupancy rates vary by number of bedrooms in Nagano.
Looking at property size together with pricing segments (budget / mid-scale / luxury) often reveals what guests are actually looking for in a market. In some markets demand concentrates on large but affordable homes, while in others smaller luxury listings perform better.
Full property type and pricing data is available in the Airbtics app.
Short-term rental occupancy can vary significantly depending on seasonality, day of the week, and major events. Looking at daily data helps reveal these patterns and shows when demand is strongest in a market.
The chart below shows the daily Airbnb occupancy rate in Nagano, representing the percentage of listings that were booked on each day.
Inside the Airbtics platform, you can explore nearly five years of historical daily occupancy data, starting from July 2021.
Airbtics has been tracking all Airbnb listings globally since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 1,898 listings.
Listing details for this market are currently unavailable.
The average Nagano Airbnb host was able to make JPY7034K ($45K) in February, 2025 - January 2026. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Nagano Airbnb data to see how different factors affect revenue and estimate your potential income.
With an ADR of JPY29,795 ($190) and a median occupancy rate of 64%, short-term rentals in Nagano can be very profitable. However, exactly how much money you can make from Airbnb in Nagano is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Nagano.
The return on investment (ROI) on Airbnb properties in Nagano depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy. In Nagano, the annual Airbnb revenue is JPY7034K ($45K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
The median Airbnb occupancy rate in Nagano was 64% in February, 2025 - January 2026. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
As of 2026-03-12, there are 1,898 active listings on the Airbnb platform in Nagano.