Is it profitable to do Airbnb in Santorini, Greece?

What is the occupancy rate of Airbnb in Santorini, Greece?

What is the average daily rate of Airbnb in Santorini, Greece?

Airbnb Revenue in Santorini, Greece: 2025 Short-Term Rental Data & Insights

Average Airbnb Revenue in Santorini

A typical short-term rental in Santorini is booked for 259 nights per year, generating a medium Airbnb occupancy rate of 71% and an average daily rate (ADR) of €176 ($190). In September, 2024 - August, 2025, the average annual short-term rental revenue in Santorini was €44K ($47K). As of 3rd October, 2025, there are 4,569 active Airbnb listings in Santorini.

Santorini Airbnb Income Data Summary

Santorini Average Monthly Revenue
€3,706 ($3,986)
Santorini YoY Revenue Change
-1.5%
Santorini Average Airbnb Occupancy Rate
71%
Santorini Average Daily Rate
€176 ($190)
Mid Scale
Santorini Number of Listings
4,569
Medium
Airbnb Seasonality in Santorini
Strong
Most Profitable Month for Airbnb in Santorini
August
Airbnb Laws in Santorini
Strict
Learn More >
** Period: September, 2024 - August, 2025 | Last Updated on: 3rd October, 2025

Santorini Airbnb Revenue by Month

September, 2024 - August, 2025
Low
€2,112
Average
€3,539
High
€5,563



Is Airbnb Profitable in Santorini, Greece?

Yes, starting an Airbnb business in Santorini can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €44,483 ($47,832) and a median occupancy rate of 71% are considered good in the hospitality space. With 4,569 active listings, the Santorini Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Santorini are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Santorini is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Santorini Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities

Average Airbnb Occupancy Rate in Santorini

You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Santorini listing recorded a 71% average short-term rental occupancy between September, 2024 - August, 2025. The Santorini vacation rental market has Strong seasonality, with August and July being the busiest months for Airbnb hosts.

About 99.13% of Santorini Airbnb guests are international guests, and visitors from France constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.

On the graph below, you can see the occupancy rate distribution per number of listings.

To view the distribution of average daily rates and annual revenue, refer to our Santorini market dashboard.
Occupancy Rate: 71%
4,569 Active Listings

Starting an Airbnb in Santorini: Short-Term Rental Regulations

Before launching an Airbnb in Santorini, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Santorini, the legal landscape can be complex, especially for a beginner host.

In general, Santorini Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Santorini vacation rental business legally compliant.

Learn more about the Airbnb rules in Santorini, Greece.
Signup and check out more in-depth vacation rental data for free.
Explore Santorini's Airbnb Data
market map image

Most Profitable Areas for Vacation Rentals in Santorini

Wondering where to invest in Santorini for the best Airbnb returns? Look no further!
The best Airbnb markets in Santorini are:
  1. Thira
    • Airbnb Annual Revenue: €57,052 ($61,347)
    • Airbnb Occupancy Rate: 74%
    • Airbnb Average Daily Rate: €210 ($226)
  2. Santorini
    • Airbnb Annual Revenue: €37,051 ($39,840)
    • Airbnb Occupancy Rate: 68%
    • Airbnb Average Daily Rate: €148 ($160)
Find the top Airbnb location in Santorini for your specific needs and aspirations.

Most Popular Airbnbs in Santorini

Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 4,569 listings.
listing_image
Entire home & 2 Bed
⭐5.0 (16)
Caldera Heights Apartment
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€189
Daily Rate
View Listing
listing_image
Private room & 1 Bed
⭐5.0 (119)
Elite Spa Suite with outdoor private Jacuzzi
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€196
Daily Rate
View Listing
listing_image
Private room & 1 Bed
⭐5.0 (16)
Senior Suite with Private Pool & Heated Jacuzzi
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€282
Daily Rate
View Listing
listing_image
Entire home & 1 Bed
⭐5.0 (45)
apartment jacuzzi near Lighthouse Santorita Suites
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€122
Daily Rate
View Listing
listing_image
Private room & 1 Bed
⭐5.0 (23)
Deluxe Spa Suite with outdoor Pool and Jacuzzi
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€297
Daily Rate
View Listing
listing_image
Private room & 1 Bed
⭐5.0 (47)
Comfort Spa Suite with Private Pool and Jacuzzi
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€247
Daily Rate
View Listing
See Airbnb Statistics on All 4,569 Listings

Professional Airbnb Property Managers in Santorini

You can turn your Santorini Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Santorini with the most Airbnb properties.
NameListingsRatingRevenue
Important Group Travel564.4$1,23,234
Golden Home Holidays514.8$1,23,234
Dragons Group484.8$1,23,234
Nicoletta Christina Alexandra235.0$1,23,234
Your.Rentals2004.5$1,23,234

Other short-term rental market data in Santorini

Here is a breakdown of short-let properties in Santorini. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Santorini Airbnb Listings by Property Size


Santorini Airbnb Listings by Property Type
Santorini Airbnb Listings by Cancelation Policy Type


Santorini Vacation Rentals by Channel

Estimate Your Potential Earnings in Santorini with the Airbtics Airbnb Calculator

Ready to start looking for the most profitable Airbnb investment opportunities in Santorini?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.

Santorini Airbnb FAQs

How Much Can You Make on Airbnb in Santorini, Greece?

The average Santorini Airbnb host was able to make €44K ($47K) in September, 2024 - August, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Santorini Airbnb data to see how different factors affect revenue and estimate your potential income.

How Profitable Is Airbnb in Santorini?

With an ADR of €176 ($190) and a median occupancy rate of 71%, short-term rentals in Santorini can be very profitable. However, exactly how much money you can make from Airbnb in Santorini is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Santorini.

What Is the ROI on Airbnb in Santorini?

The return on investment (ROI) on Airbnb properties in Santorini depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.
In Santorini, the annual Airbnb revenue is €44K ($47K). To estimate your ROI, compare this income against your property's purchase price and operating expenses.
Our Airbnb calculator can help you run the numbers based on your investment and strategy.

What Is the Average Occupancy Rate for Airbnb in Santorini?

The median Airbnb occupancy rate in Santorini was 71% in September, 2024 - August, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.

How Many Airbnbs Are There in Santorini?

As of March 2025, there are 4,569 active listings on the Airbnb platform in Santorini.