Is it profitable to do Airbnb in Sapporo, Japan?
What is the occupancy rate of Airbnb in Sapporo, Japan?
What is the average daily rate of Airbnb in Sapporo, Japan?
Airbnb Revenue in Sapporo, Japan: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Sapporo
A typical short-term rental in Sapporo is booked for 259 nights per year, generating a medium Airbnb occupancy rate of 71% and an average daily rate (ADR) of JPY16,622 ($106). In June, 2024 - May, 2025, the average annual short-term rental revenue in Sapporo was JPY4M ($28K). As of 4th July, 2025, there are 1,726 active Airbnb listings in Sapporo.
Sapporo Airbnb Income Data Summary
Sapporo Average Monthly Revenue
JPY373,388 ($2,381)
Sapporo YoY Revenue Change
22.65%
Sapporo Average Airbnb Occupancy Rate
71%
Sapporo Average Daily Rate
JPY16,622 ($106)
Mid Scale
Sapporo Number of Listings
2,140
Medium
Airbnb Seasonality in Sapporo
Strong
Most Profitable Month for Airbnb in Sapporo
January
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Sapporo Airbnb Revenue by Month
June, 2024 - May, 2025
Low
JPY204,330
Average
JPY321,623
High
JPY583,527
Is Airbnb Profitable in Sapporo, Japan?
Yes, starting an Airbnb business in Sapporo can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of JPY4,480,817 ($28,573) and a median occupancy rate of 71% are considered good in the hospitality space. With 2,140 active listings, the Sapporo Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Sapporo are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Sapporo is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Sapporo Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Sapporo
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Sapporo listing recorded a 71% average short-term rental occupancy between June, 2024 - May, 2025. The Sapporo vacation rental market has Strong seasonality, with January and December being the busiest months for Airbnb hosts.
About 69.1% of Sapporo Airbnb guests are international guests, and visitors from Japan constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Sapporo market dashboard.
About 69.1% of Sapporo Airbnb guests are international guests, and visitors from Japan constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Sapporo market dashboard.
Occupancy Rate: 71%
1,726 Active Listings
Starting an Airbnb in Sapporo: Short-Term Rental Regulations
Before launching an Airbnb in Sapporo, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Sapporo, the legal landscape can be complex, especially for a beginner host.
In general, Sapporo Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Sapporo vacation rental business legally compliant.
In general, Sapporo Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Sapporo vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Sapporo's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Sapporo
Wondering where to invest in Sapporo for the best Airbnb returns? Look no further!
The best Airbnb markets in Sapporo are:
The best Airbnb markets in Sapporo are:
- Chuo-Ku
- Airbnb Annual Revenue: JPY4,796,182 ($30,584)
- Airbnb Occupancy Rate: 71%
- Airbnb Average Daily Rate: JPY18,034 ($115)
- Kita-Ku
- Airbnb Annual Revenue: JPY4,450,394 ($28,379)
- Airbnb Occupancy Rate: 77%
- Airbnb Average Daily Rate: JPY15,368 ($98)
- Nishi-Ku
- Airbnb Annual Revenue: JPY4,200,110 ($26,783)
- Airbnb Occupancy Rate: 66%
- Airbnb Average Daily Rate: JPY16,779 ($107)
- Shiroishi-Ku
- Toyohira-Ku
- Otaru City
- Higashi-Ku
Find the top Airbnb location in Sapporo for your specific needs and aspirations.
Most Popular Airbnbs in Sapporo
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 1,726 listings.
See Airbnb Statistics on All 1,726 Listings
Professional Airbnb Property Managers in Sapporo
You can turn your Sapporo Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Sapporo with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Sapporo with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| J1 Stay | 44 | 4.6★ | $1,23,234 |
| Air Global Agency | 37 | 5.0★ | $1,23,234 |
| TabitabiLife | 22 | 4.7★ | $1,23,234 |
| BreakOut | 228 | 4.7★ | $1,23,234 |
| 航大 | 138 | 4.7★ | $1,23,234 |
Find out the top Airbnb management company in Sapporo, Japan for your needs.
Other short-term rental market data in Sapporo
Here is a breakdown of short-let properties in Sapporo. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Sapporo Airbnb Listings by Property Size
Sapporo Airbnb Listings by Property Type
Sapporo Airbnb Listings by Cancelation Policy Type
Sapporo Vacation Rentals by Channel
Estimate Your Potential Earnings in Sapporo with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Sapporo?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Sapporo Airbnb FAQs
How Much Can You Make on Airbnb in Sapporo, Japan?
The average Sapporo Airbnb host was able to make JPY4M ($28K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Sapporo Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Sapporo?
With an ADR of JPY16,622 ($106) and a median occupancy rate of 71%, short-term rentals in Sapporo can be very profitable. However, exactly how much money you can make from Airbnb in Sapporo is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Sapporo.
What Is the ROI on Airbnb in Sapporo?
The return on investment (ROI) on Airbnb properties in Sapporo depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Sapporo, the annual Airbnb revenue is JPY4M ($28K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Sapporo?
The median Airbnb occupancy rate in Sapporo was 71% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Sapporo?
As of March 2025, there are 1,726 active listings on the Airbnb platform in Sapporo.