Is it profitable to do Airbnb in Sofia, Bulgaria, Bulgaria?
What is the occupancy rate of Airbnb in Sofia, Bulgaria, Bulgaria?
What is the average daily rate of Airbnb in Sofia, Bulgaria, Bulgaria?
Airbnb Revenue in Sofia, Bulgaria, Bulgaria: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Sofia, Bulgaria
A typical short-term rental in Sofia, Bulgaria is booked for 252 nights per year, generating a medium Airbnb occupancy rate of 69% and an average daily rate (ADR) of €53 ($58). In August, 2024 - July, 2025, the average annual short-term rental revenue in Sofia, Bulgaria was €13K ($14K). As of 24th September, 2025, there are 2,924 active Airbnb listings in Sofia, Bulgaria.
Sofia, Bulgaria Airbnb Income Data Summary
Sofia, Bulgaria Average Monthly Revenue
€1,097 ($1,180)
Sofia, Bulgaria YoY Revenue Change
14.77%
Sofia, Bulgaria Average Airbnb Occupancy Rate
69%
Sofia, Bulgaria Average Daily Rate
€53 ($58)
Budget
Sofia, Bulgaria Number of Listings
2,924
Medium
Airbnb Seasonality in Sofia, Bulgaria
Strong
Most Profitable Month for Airbnb in Sofia, Bulgaria
June
** Period: August, 2024 - July, 2025 | Last Updated on: 24th September, 2025
Sofia, Bulgaria Airbnb Revenue by Month
August, 2024 - July, 2025
Low
€796
Average
€1,111
High
€1,474
Is Airbnb Profitable in Sofia, Bulgaria, Bulgaria?
Yes, starting an Airbnb business in Sofia, Bulgaria can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €13,179 ($14,171) and a median occupancy rate of 69% are considered good in the hospitality space. With 2,924 active listings, the Sofia, Bulgaria Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Sofia, Bulgaria are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Sofia, Bulgaria is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Sofia, Bulgaria Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Sofia, Bulgaria
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Sofia, Bulgaria listing recorded a 69% average short-term rental occupancy between August, 2024 - July, 2025. The Sofia, Bulgaria vacation rental market has Strong seasonality, with June and May being the busiest months for Airbnb hosts.
About 66.62% of Sofia, Bulgaria Airbnb guests are international guests, and visitors from Bulgaria constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Sofia, Bulgaria market dashboard.
About 66.62% of Sofia, Bulgaria Airbnb guests are international guests, and visitors from Bulgaria constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Sofia, Bulgaria market dashboard.
Occupancy Rate: 69%
2,924 Active Listings
Starting an Airbnb in Sofia, Bulgaria: Short-Term Rental Regulations
Before launching an Airbnb in Sofia, Bulgaria, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Sofia, Bulgaria, the legal landscape can be complex, especially for a beginner host.
In general, Sofia, Bulgaria Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Sofia, Bulgaria vacation rental business legally compliant.
In general, Sofia, Bulgaria Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Sofia, Bulgaria vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Sofia, Bulgaria's Airbnb Data ⟶
Most Popular Airbnbs in Sofia, Bulgaria
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 2,924 listings.
See Airbnb Statistics on All 2,924 Listings
Other short-term rental market data in Sofia, Bulgaria
Here is a breakdown of short-let properties in Sofia, Bulgaria. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Sofia, Bulgaria Airbnb Listings by Property Size
Sofia, Bulgaria Airbnb Listings by Property Type
Sofia, Bulgaria Airbnb Listings by Cancelation Policy Type
Sofia, Bulgaria Vacation Rentals by Channel
Estimate Your Potential Earnings in Sofia, Bulgaria with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Sofia, Bulgaria?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Sofia, Bulgaria Airbnb FAQs
How Much Can You Make on Airbnb in Sofia, Bulgaria, Bulgaria?
The average Sofia, Bulgaria Airbnb host was able to make €13K ($14K) in August, 2024 - July, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Sofia, Bulgaria Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Sofia, Bulgaria?
With an ADR of €53 ($58) and a median occupancy rate of 69%, short-term rentals in Sofia, Bulgaria can be very profitable. However, exactly how much money you can make from Airbnb in Sofia, Bulgaria is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Sofia, Bulgaria.
What Is the ROI on Airbnb in Sofia, Bulgaria?
The return on investment (ROI) on Airbnb properties in Sofia, Bulgaria depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Sofia, Bulgaria, the annual Airbnb revenue is €13K ($14K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Sofia, Bulgaria?
The median Airbnb occupancy rate in Sofia, Bulgaria was 69% in August, 2024 - July, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Sofia, Bulgaria?
As of March 2025, there are 2,924 active listings on the Airbnb platform in Sofia, Bulgaria.