Is it profitable to do Airbnb in Thessaloniki, Greece?
What is the occupancy rate of Airbnb in Thessaloniki, Greece?
What is the average daily rate of Airbnb in Thessaloniki, Greece?
Airbnb Revenue in Thessaloniki, Greece: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Thessaloniki
A typical short-term rental in Thessaloniki is booked for 223 nights per year, generating a medium Airbnb occupancy rate of 61% and an average daily rate (ADR) of €60 in local currency ($65). In June, 2024 - May, 2025, the average annual short-term rental revenue in Thessaloniki was €13K in local currency ($14K). As of 4th July, 2025, there are 3,112 active Airbnb listings in Thessaloniki.
Thessaloniki Airbnb Income Data Summary
Thessaloniki Average Monthly Revenue
€1,134 ($1,220)
Thessaloniki YoY Revenue Change
1.2%
Thessaloniki Average Airbnb Occupancy Rate
61%
Thessaloniki Average Daily Rate
€60 ($65)
Budget
Thessaloniki Number of Listings
3,787
Medium
Airbnb Seasonality in Thessaloniki
Strong
Most Profitable Month for Airbnb in Thessaloniki
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Thessaloniki Airbnb Revenue by Month
June, 2024 - May, 2025
Low
€878
Average
€1,131
High
€1,469
Is Airbnb Profitable in Thessaloniki, Greece?
Yes, starting an Airbnb business in Thessaloniki can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €13,617 in local currency ($14,643) and a median occupancy rate of 61% are considered good in the hospitality space. With 3,787 active listings, the Thessaloniki Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Thessaloniki are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Thessaloniki is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Thessaloniki Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Thessaloniki
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Thessaloniki listing recorded a 61% average short-term rental occupancy between June, 2024 - May, 2025. The Thessaloniki vacation rental market has Strong seasonality, with May and April being the busiest months for Airbnb hosts.
About 50.78% of Thessaloniki Airbnb guests are international guests, and visitors from Greece constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Thessaloniki market dashboard.
About 50.78% of Thessaloniki Airbnb guests are international guests, and visitors from Greece constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Thessaloniki market dashboard.
Occupancy Rate: 61%
3,112 Active Listings
Starting an Airbnb in Thessaloniki: Short-Term Rental Regulations
Before launching an Airbnb in Thessaloniki, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Thessaloniki, the legal landscape can be complex, especially for a beginner host.
In general, Thessaloniki Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Thessaloniki vacation rental business legally compliant.
In general, Thessaloniki Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Thessaloniki vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Thessaloniki's Airbnb Data ⟶
Most Popular Airbnbs in Thessaloniki
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 3,112 listings.
See Airbnb Statistics on All 3,112 Listings
Professional Airbnb Property Managers in Thessaloniki
You can turn your Thessaloniki Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Thessaloniki with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Thessaloniki with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Raise Team | 142 | 4.8★ | $1,23,234 |
| The Luxury Suites | 97 | 4.5★ | $1,23,234 |
| FeelsLikeHomeGR | 73 | 4.8★ | $1,23,234 |
| Portoseaview Apartments | 39 | 4.8★ | $1,23,234 |
| Cristina And Tomas Skgbnb | 35 | 4.9★ | $1,23,234 |
Find out the top Airbnb management company in Thessaloniki, Greece for your needs.
Other short-term rental market data in Thessaloniki
Here is a breakdown of short-let properties in Thessaloniki. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Thessaloniki Airbnb Listings by Property Size
Thessaloniki Airbnb Listings by Property Type
Thessaloniki Airbnb Listings by Cancelation Policy Type
Thessaloniki Vacation Rentals by Channel
Estimate Your Potential Earnings in Thessaloniki with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Thessaloniki?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Thessaloniki Airbnb FAQs
How Much Can You Make on Airbnb in Thessaloniki, Greece?
The average Thessaloniki Airbnb host was able to make €13K in local currency ($14K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Thessaloniki Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Thessaloniki?
With an ADR of €60 local currency ($65) and a median occupancy rate of 61%, short-term rentals in Thessaloniki can be very profitable. However, exactly how much money you can make from Airbnb in Thessaloniki is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Thessaloniki.
What Is the ROI on Airbnb in Thessaloniki?
The return on investment (ROI) on Airbnb properties in Thessaloniki depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Thessaloniki, the annual Airbnb revenue is €13K in local currency ($14K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Thessaloniki?
The median Airbnb occupancy rate in Thessaloniki was 61% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Thessaloniki?
As of March 2025, there are 3,112 active listings on the Airbnb platform in Thessaloniki.