Is it profitable to do Airbnb in Varna, Bulgaria?
What is the occupancy rate of Airbnb in Varna, Bulgaria?
What is the average daily rate of Airbnb in Varna, Bulgaria?
Airbnb Revenue in Varna, Bulgaria: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Varna
A typical short-term rental in Varna is booked for 208 nights per year, generating a medium Airbnb occupancy rate of 57% and an average daily rate (ADR) of $57 . In June, 2024 - May, 2025, the average annual short-term rental revenue in Varna was $11K . As of 4th July, 2025, there are 1,581 active Airbnb listings in Varna.
Varna Airbnb Income Data Summary
Varna Average Monthly Revenue
$966
Varna YoY Revenue Change
14.58%
Varna Average Airbnb Occupancy Rate
57%
Varna Average Daily Rate
$57
Budget
Varna Number of Listings
2,648
Medium
Airbnb Seasonality in Varna
Strong
Most Profitable Month for Airbnb in Varna
August
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Varna Airbnb Revenue by Month
June, 2024 - May, 2025
Low
$530
Average
$871
High
$1,464
Is Airbnb Profitable in Varna, Bulgaria?
Yes, starting an Airbnb business in Varna can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of $11,594 and a median occupancy rate of 57% are considered good in the hospitality space. With 2,648 active listings, the Varna Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Varna are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Varna is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Varna Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Varna
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Varna listing recorded a 57% average short-term rental occupancy between June, 2024 - May, 2025. The Varna vacation rental market has Strong seasonality, with August and July being the busiest months for Airbnb hosts.
About 70.83% of Varna Airbnb guests are international guests, and visitors from Bulgaria constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Varna market dashboard.
About 70.83% of Varna Airbnb guests are international guests, and visitors from Bulgaria constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Varna market dashboard.
Occupancy Rate: 57%
1,581 Active Listings
Starting an Airbnb in Varna: Short-Term Rental Regulations
Before launching an Airbnb in Varna, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Varna, the legal landscape can be complex, especially for a beginner host.
In general, Varna Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Varna vacation rental business legally compliant.
In general, Varna Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Varna vacation rental business legally compliant.
Signup and check out more in-depth vacation rental data for free.
Explore Varna's Airbnb Data ⟶
Most Popular Airbnbs in Varna
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 1,581 listings.
See Airbnb Statistics on All 1,581 Listings
Professional Airbnb Property Managers in Varna
You can turn your Varna Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Varna with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Varna with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Click And Rent Black Sea | 48 | 4.7★ | $1,23,234 |
| BookLazy | 24 | 4.9★ | $1,23,234 |
| Maya | 80 | 4.7★ | $1,23,234 |
| Holiday Home Internetional Ltd | 26 | 4.6★ | $1,23,234 |
| Teodor | 25 | 4.5★ | $1,23,234 |
Find out the top Airbnb management company in Varna, Bulgaria for your needs.
Other short-term rental market data in Varna
Here is a breakdown of short-let properties in Varna. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Varna Airbnb Listings by Property Size
Varna Airbnb Listings by Property Type
Varna Airbnb Listings by Cancelation Policy Type
Varna Vacation Rentals by Channel
Estimate Your Potential Earnings in Varna with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Varna?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Varna Airbnb FAQs
How Much Can You Make on Airbnb in Varna, Bulgaria?
The average Varna Airbnb host was able to make $11K in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Varna Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Varna?
With an ADR of $57 and a median occupancy rate of 57%, short-term rentals in Varna can be very profitable. However, exactly how much money you can make from Airbnb in Varna is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Varna.
What Is the ROI on Airbnb in Varna?
The return on investment (ROI) on Airbnb properties in Varna depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Varna, the annual Airbnb revenue is $11K . To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Varna?
The median Airbnb occupancy rate in Varna was 57% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Varna?
As of March 2025, there are 1,581 active listings on the Airbnb platform in Varna.