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Best Airbnb Markets in Massachusetts (2026)

Based on Airbtics data from September 2025 to August 2026, this page ranks the best Airbnb markets in Massachusetts by Market Grade. The grade compares short-term rental yield, year-over-year revenue growth, and occupancy (demand), then adjusts for local regulation. The table also shows listing count, average daily rate, and annual revenue for every market.

Markets on this page are ranked by the Airbtics Market Grade, not by the number of listings. The grade compares each market with the other markets in this ranking on three measures, then adjusts for local short-term rental regulation.

  1. Yield: Annual short-term rental revenue divided by property price. A higher yield ranks higher.
  2. Growth: Year-over-year change in revenue. Faster revenue growth ranks higher.
  3. Demand: Average occupancy rate over the last 12 months. Higher occupancy ranks higher.

Stricter short-term rental regulation lowers the letter grade. Occupancy, average daily rate, and annual revenue are shown for every market. Exact yield and revenue growth are published for the three highest-graded markets. For every other market those two figures are in Market Explorer. The rankboard plots the same markets by occupancy and average daily rate, and the table under the chart lists those values in text.

Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

Massachusetts Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all Massachusetts markets
Average Occupancy Rate i
62.25%
Average Annual Revenue i
$72,708
Average Daily Rate (ADR) i
$313
YoY Supply Growth i
28.04%
YoY Revenue Change i
9.74%

Top 4 Massachusetts Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Revenue Growth
1BHudson
Lenient
90854%$328$67,49919.2%+14.9%
2CEssex
Lenient
1,57663% 🚀$292$69,06516.8%+4.4%
3C+Barnstable Town
Lenient
5,42562%$394$91,36218.9%+8.1%
4D+Boston
Strict
2,55070% 🚀$238$62,909Unlock in Market ExplorerUnlock in Market Explorer

Data Seen By

BiggerPockets
Trustpilot

Market Explorer

Filter markets by occupancy, price, and yield

Filter Massachusetts by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

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Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Massachusetts. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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Why Invest in Airbnb Massachusetts in 2026?

The highest-graded short-term rental markets in Massachusetts are Hudson, Essex and Barnstable Town. The table ranks every tracked market by Airbtics Market Grade. Occupancy, average daily rate, annual revenue, yield, and revenue growth are the figures behind that grade.

Top 3 Airbnb markets in Massachusetts by Market Grade

These are the three highest-graded Airbnb markets in Massachusetts. Market Grade compares yield, revenue growth, and occupancy (demand) with the other markets on this page, then adjusts for short-term rental regulation. The chart repeats those three percentiles in text so the ranking is readable without the graphic.

Rank 1 — Hudson (Grade B)

Hudson is rank 1 of 4 markets in this Massachusetts ranking by Airbtics Market Grade B, with 19.2% short-term rental yield, 54.0% occupancy, and +14.9% year-over-year revenue growth.

Compared with the other markets on this page, Hudson ranks top 12% for yield, top 12% for growth, and lowest 12% for demand. The market shows an average daily rate of $328, annual revenue of $67,499, a rent gap of 3361.9%, 908 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $325,000.

  • Market gradeB
  • Yield19.2%
  • Revenue growth+14.9%
  • Occupancy54.0%
  • Average daily rate$328
  • Annual revenue$67,499
  • Rent gap3361.9%
  • Active listings908
  • 2-bedroom price$325,000
  • RegulationLenient
top 12%Yieldtop 12%Growthlowest 12%Demand

Percentile versus other Massachusetts markets on this page. Farther from the center is stronger.

  • Yield: top 12%
  • Growth: top 12%
  • Demand: lowest 12%

Rank 2 — Essex (Grade C)

Essex is rank 2 of 4 markets in this Massachusetts ranking by Airbtics Market Grade C, with 16.8% short-term rental yield, 63.0% occupancy, and +4.4% year-over-year revenue growth.

Compared with the other markets on this page, Essex ranks lowest 38% for yield, lowest 12% for growth, and top 38% for demand. The market shows an average daily rate of $292, annual revenue of $69,065, a rent gap of 3054.5%, 1,576 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $450,000.

  • Market gradeC
  • Yield16.8%
  • Revenue growth+4.4%
  • Occupancy63.0%
  • Average daily rate$292
  • Annual revenue$69,065
  • Rent gap3054.5%
  • Active listings1,576
  • 2-bedroom price$450,000
  • RegulationLenient
lowest 38%Yieldlowest 12%Growthtop 38%Demand

Percentile versus other Massachusetts markets on this page. Farther from the center is stronger.

  • Yield: lowest 38%
  • Growth: lowest 12%
  • Demand: top 38%

Rank 3 — Barnstable Town (Grade C+)

Barnstable Town is rank 3 of 4 markets in this Massachusetts ranking by Airbtics Market Grade C+, with 18.9% short-term rental yield, 62.0% occupancy, and +8.1% year-over-year revenue growth.

Compared with the other markets on this page, Barnstable Town ranks top 38% for yield, lowest 38% for growth, and lowest 38% for demand. The market shows an average daily rate of $394, annual revenue of $91,362, a rent gap of 3775.6%, 5,425 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $450,000.

  • Market gradeC+
  • Yield18.9%
  • Revenue growth+8.1%
  • Occupancy62.0%
  • Average daily rate$394
  • Annual revenue$91,362
  • Rent gap3775.6%
  • Active listings5,425
  • 2-bedroom price$450,000
  • RegulationLenient
top 38%Yieldlowest 38%Growthlowest 38%Demand

Percentile versus other Massachusetts markets on this page. Farther from the center is stronger.

  • Yield: top 38%
  • Growth: lowest 38%
  • Demand: lowest 38%

Market Rankboard: Massachusetts

Each dot is a vacation rental market in Massachusetts, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

Massachusetts Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)
Occupancy rate and average daily rate for each Massachusetts market plotted in the chart above, in Market Grade order.
MarketOccupancy rateAverage daily rate
Hudson54.0%$328
Essex63.0%$292
Barnstable Town62.0%$394
Boston70.0%$238

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

See all Airbnb markets in Massachusetts

Browse all 4 markets we track in Massachusetts. Each link opens the market's Airbnb revenue and performance data page.

Massachusetts Airbnb market FAQs

  • What are the best Airbnb markets in Massachusetts?

    Airbtics ranks short-term rental markets in Massachusetts by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Hudson. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in Massachusetts?

    We currently analyze 4 active short-term rental markets in Massachusetts with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in Massachusetts?

    The national average occupancy rate across tracked markets is 62.25% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in Massachusetts?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in Massachusetts?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.




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For trends, supply, and year-over-year changes, see the 2025 short-term rental report for Massachusetts.