Best Airbnb Markets Missouri, The United States

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 15 Largest Airbnb Markets in Missouri, The United States
Updated March, 2025

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenue
1 St. louis
Lenient
2,38362%$107$25,107
2 Branson
Lenient
1,74255%$126$25,462
3 Saint louis
Lenient
1,57061%$111$25,709
4 Kansas city
Strict
1,37564%$127$30,304
5 Indian point
Lenient
1,03949%$158$28,526
6 Hollister
Lenient
91256%$133$27,825
7 Osage beach
Lenient
43449%$153$27,688
8 Kimberling city
Lenient
10140%$137$18,709
9 Lake ozark
Lenient
9842%$177$27,115
10 Shell knob
Lenient
5744%$140$25,932
11 Gravois mills
Lenient
00%$0$0
12 Cassville
Lenient
00%$0$0
13 Climax springs
Lenient
00%$0$0
14 Barnett
Lenient
00%$0$0
15 Stover
Lenient
00%$0$0


  1. Starting an Airbnb in The United States? Check out our guide on how to start an Airbnb in The United States (Startup cost, profitability, and nationwide vacation rental statistics)
  2. Download the entire list in Excel. Also available in the zip code level. Request to purchase here.
  3. For short-term rental market analysis, visit our Airbnb Analytics app.