Best Airbnb Markets Missouri, The United States

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 20 Largest Airbnb Markets in Missouri, The United States
Updated August 2024

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenue
1 Kansas city
Strict
1,75562%$118$27,219
2 Saint louis
Lenient
1,66762%$110$25,806
3 Branson
Lenient
1,60056%$148$29,162
4 Hollister
Lenient
85557%$181$35,649
5 Springfield
Lenient
53158%$100$21,497
6 Osage beach
Lenient
39749%$197$35,664
7 Innsbrook
Lenient
21447%$237$49,057
8 Saint charles
Lenient
18968%$145$38,176
9 Independence
Lenient
14260%$114$24,531
10 Cape girardeau
Lenient
11353%$104$21,655
11 Joplin
Lenient
10571%$84$21,704
12 Saint joseph
Lenient
10362%$95$21,206
13 University city
Lenient
7462%$90$21,139
14 Hannibal
Lenient
7044%$150$24,888
15 Rolla
Lenient
4962%$91$21,659
16 Lees summit
Lenient
4577%$115$30,905
17 Sunrise beach
Lenient
4246%$363$54,556
18 Sedalia
Lenient
4053%$125$22,342
19 Lebanon
Lenient
3153%$95$19,643
20 Clayton
Lenient
2456%$113$25,451


  1. Starting an Airbnb in The United States? Check out our guide on how to start an Airbnb in The United States (Startup cost, profitability, and nationwide vacation rental statistics)
  2. Download the entire list in Excel. Also available in the zip code level. Request to purchase here.
  3. For short-term rental market analysis, visit our Airbnb Analytics app.