Best Airbnb Markets Wisconsin, The United States

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 17 Largest Airbnb Markets in Wisconsin, The United States
Updated March, 2025

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenue
1 Milwaukee
Lenient
1,68659%$120$25,278
2 Washburn
Lenient
20448%$226$38,255
3 Sturgeon bay
Lenient
20359%$167$35,780
4 Oconto
Lenient
18745%$169$28,344
5 Marinette
Lenient
18044%$149$25,712
6 Waupaca
Lenient
13948%$201$35,267
7 Phelps
Lenient
12757%$101$21,754
8 Sister bay
Lenient
7956%$274$57,862
9 Ephraim
Lenient
7076%$254$73,154
10 Egg harbor
Lenient
6968%$250$58,280
11 De soto
Lenient
6054%$134$26,162
12 Tomah
Lenient
2052%$68$12,309
13 Wild rose
Lenient
00%$0$0
14 Elcho
Lenient
00%$0$0
15 Humbird
Lenient
00%$0$0
16 Lake tomahawk
Lenient
00%$0$0
17 White lake
Lenient
00%$0$0


  1. Starting an Airbnb in The United States? Check out our guide on how to start an Airbnb in The United States (Startup cost, profitability, and nationwide vacation rental statistics)
  2. Download the entire list in Excel. Also available in the zip code level. Request to purchase here.
  3. For short-term rental market analysis, visit our Airbnb Analytics app.