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Best Airbnb Markets in Montana (2026)

Based on Airbtics data from September 2025 to August 2026, this page ranks the best Airbnb markets in Montana by Market Grade. The grade compares short-term rental yield, year-over-year revenue growth, and occupancy (demand), then adjusts for local regulation. The table also shows listing count, average daily rate, and annual revenue for every market.

Markets on this page are ranked by the Airbtics Market Grade, not by the number of listings. The grade compares each market with the other markets in this ranking on three measures, then adjusts for local short-term rental regulation.

  1. Yield: Annual short-term rental revenue divided by property price. A higher yield ranks higher.
  2. Growth: Year-over-year change in revenue. Faster revenue growth ranks higher.
  3. Demand: Average occupancy rate over the last 12 months. Higher occupancy ranks higher.

Stricter short-term rental regulation lowers the letter grade. Occupancy, average daily rate, and annual revenue are shown for every market. Exact yield and revenue growth are published for the three highest-graded markets. For every other market those two figures are in Market Explorer. The rankboard plots the same markets by occupancy and average daily rate, and the table under the chart lists those values in text.

Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

Montana Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all Montana markets
Average Occupancy Rate i
60.20%
Average Annual Revenue i
$76,208
Average Daily Rate (ADR) i
$337
YoY Supply Growth i
23.40%
YoY Revenue Change i
12.96%

Top 5 Montana Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Revenue Growth
1BKalispell
Lenient
2,98364% 🚀$325$78,02020.2%+13.4%
2BBozeman
Lenient
1,71162%$326$77,09917.2%+14.3%
3CMissoula
Strict
70963% 🚀$204$48,80012.3%+14.5%
4C+Big Sky
Lenient
1,01555%$638$134,862Unlock in Market ExplorerUnlock in Market Explorer
5D+Billings
Lenient
85257%$194$42,262Unlock in Market ExplorerUnlock in Market Explorer

Data Seen By

BiggerPockets
Trustpilot

Market Explorer

Filter markets by occupancy, price, and yield

Filter Montana by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

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Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Montana. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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Why Invest in Airbnb Montana in 2026?

The highest-graded short-term rental markets in Montana are Kalispell, Bozeman and Missoula. The table ranks every tracked market by Airbtics Market Grade. Occupancy, average daily rate, annual revenue, yield, and revenue growth are the figures behind that grade.

Top 3 Airbnb markets in Montana by Market Grade

These are the three highest-graded Airbnb markets in Montana. Market Grade compares yield, revenue growth, and occupancy (demand) with the other markets on this page, then adjusts for short-term rental regulation. The chart repeats those three percentiles in text so the ranking is readable without the graphic.

Rank 1 — Kalispell (Grade B)

Kalispell is rank 1 of 5 markets in this Montana ranking by Airbtics Market Grade B, with 20.2% short-term rental yield, 64.0% occupancy, and +13.4% year-over-year revenue growth.

Compared with the other markets on this page, Kalispell ranks top 10% for yield, lowest 30% for growth, and top 10% for demand. The market shows an average daily rate of $325, annual revenue of $78,020, a rent gap of 5291.6%, 2,983 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $400,000.

  • Market gradeB
  • Yield20.2%
  • Revenue growth+13.4%
  • Occupancy64.0%
  • Average daily rate$325
  • Annual revenue$78,020
  • Rent gap5291.6%
  • Active listings2,983
  • 2-bedroom price$400,000
  • RegulationLenient
top 10%Yieldlowest 30%Growthtop 10%Demand

Percentile versus other Montana markets on this page. Farther from the center is stronger.

  • Yield: top 10%
  • Growth: lowest 30%
  • Demand: top 10%

Rank 2 — Bozeman (Grade B)

Bozeman is rank 2 of 5 markets in this Montana ranking by Airbtics Market Grade B, with 17.2% short-term rental yield, 62.0% occupancy, and +14.3% year-over-year revenue growth.

Compared with the other markets on this page, Bozeman ranks top 30% for yield, top 50% for growth, and top 50% for demand. The market shows an average daily rate of $326, annual revenue of $77,099, a rent gap of 3781.0%, 1,711 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $450,000.

  • Market gradeB
  • Yield17.2%
  • Revenue growth+14.3%
  • Occupancy62.0%
  • Average daily rate$326
  • Annual revenue$77,099
  • Rent gap3781.0%
  • Active listings1,711
  • 2-bedroom price$450,000
  • RegulationLenient
top 30%Yieldtop 50%Growthtop 50%Demand

Percentile versus other Montana markets on this page. Farther from the center is stronger.

  • Yield: top 30%
  • Growth: top 50%
  • Demand: top 50%

Rank 3 — Missoula (Grade C)

Missoula is rank 3 of 5 markets in this Montana ranking by Airbtics Market Grade C, with 12.3% short-term rental yield, 63.0% occupancy, and +14.5% year-over-year revenue growth.

Compared with the other markets on this page, Missoula ranks lowest 30% for yield, top 30% for growth, and top 30% for demand. The market shows an average daily rate of $204, annual revenue of $48,800, a rent gap of 3191.0%, 709 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of $400,000.

  • Market gradeC
  • Yield12.3%
  • Revenue growth+14.5%
  • Occupancy63.0%
  • Average daily rate$204
  • Annual revenue$48,800
  • Rent gap3191.0%
  • Active listings709
  • 2-bedroom price$400,000
  • RegulationStrict
lowest 30%Yieldtop 30%Growthtop 30%Demand

Percentile versus other Montana markets on this page. Farther from the center is stronger.

  • Yield: lowest 30%
  • Growth: top 30%
  • Demand: top 30%

Market Rankboard: Montana

Each dot is a vacation rental market in Montana, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

Montana Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)
Occupancy rate and average daily rate for each Montana market plotted in the chart above, in Market Grade order.
MarketOccupancy rateAverage daily rate
Kalispell64.0%$325
Bozeman62.0%$326
Missoula63.0%$204
Big Sky55.0%$638
Billings57.0%$194

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

See all Airbnb markets in Montana

Browse all 5 markets we track in Montana. Each link opens the market's Airbnb revenue and performance data page.

Montana Airbnb market FAQs

  • What are the best Airbnb markets in Montana?

    Airbtics ranks short-term rental markets in Montana by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Kalispell. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in Montana?

    We currently analyze 5 active short-term rental markets in Montana with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in Montana?

    The national average occupancy rate across tracked markets is 60.20% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in Montana?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in Montana?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.




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For trends, supply, and year-over-year changes, see the 2025 short-term rental report for Montana.