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Best Airbnb Markets in New Jersey (2026)

Based on Airbtics data from September 2025 to August 2026, this page ranks the best Airbnb markets in New Jersey by Market Grade. The grade compares short-term rental yield, year-over-year revenue growth, and occupancy (demand), then adjusts for local regulation. The table also shows listing count, average daily rate, and annual revenue for every market.

Markets on this page are ranked by the Airbtics Market Grade, not by the number of listings. The grade compares each market with the other markets in this ranking on three measures, then adjusts for local short-term rental regulation.

  1. Yield: Annual short-term rental revenue divided by property price. A higher yield ranks higher.
  2. Growth: Year-over-year change in revenue. Faster revenue growth ranks higher.
  3. Demand: Average occupancy rate over the last 12 months. Higher occupancy ranks higher.

Stricter short-term rental regulation lowers the letter grade. Occupancy, average daily rate, and annual revenue are shown for every market. Exact yield and revenue growth are published for the three highest-graded markets. For every other market those two figures are in Market Explorer. The rankboard plots the same markets by occupancy and average daily rate, and the table under the chart lists those values in text.

Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

New Jersey Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all New Jersey markets
Average Occupancy Rate i
56.60%
Average Annual Revenue i
$57,689
Average Daily Rate (ADR) i
$272
YoY Supply Growth i
42.16%
YoY Revenue Change i
7.72%

Top 5 New Jersey Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Revenue Growth
1BAtlantic City-Hammonton
Lenient
1,53149%$288$53,90923.9%+7.7%
2CWildwood
Lenient
75352%$322$63,06617.9%+0.9%
3C+Jersey City
Strict
1,38573% 🚀$232$63,71611.8%+25.9%
4DOcean City
Lenient
2,38656% 🚀$371$77,782Unlock in Market ExplorerUnlock in Market Explorer
5DNewark
Lenient
1,38053%$148$29,974Unlock in Market ExplorerUnlock in Market Explorer

Data Seen By

BiggerPockets
Trustpilot

Market Explorer

Filter markets by occupancy, price, and yield

Filter New Jersey by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

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Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in New Jersey. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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Why Invest in Airbnb New Jersey in 2026?

The highest-graded short-term rental markets in New Jersey are Atlantic City-Hammonton, Wildwood and Jersey City. The table ranks every tracked market by Airbtics Market Grade. Occupancy, average daily rate, annual revenue, yield, and revenue growth are the figures behind that grade.

Top 3 Airbnb markets in New Jersey by Market Grade

These are the three highest-graded Airbnb markets in New Jersey. Market Grade compares yield, revenue growth, and occupancy (demand) with the other markets on this page, then adjusts for short-term rental regulation. The chart repeats those three percentiles in text so the ranking is readable without the graphic.

Rank 1 — Atlantic City-Hammonton (Grade B)

Atlantic City-Hammonton is rank 1 of 5 markets in this New Jersey ranking by Airbtics Market Grade B, with 23.9% short-term rental yield, 49.0% occupancy, and +7.7% year-over-year revenue growth.

Compared with the other markets on this page, Atlantic City-Hammonton ranks top 10% for yield, top 30% for growth, and lowest 10% for demand. The market shows an average daily rate of $288, annual revenue of $53,909, a rent gap of 2892.6%, 1,531 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $200,000.

  • Market gradeB
  • Yield23.9%
  • Revenue growth+7.7%
  • Occupancy49.0%
  • Average daily rate$288
  • Annual revenue$53,909
  • Rent gap2892.6%
  • Active listings1,531
  • 2-bedroom price$200,000
  • RegulationLenient
top 10%Yieldtop 30%Growthlowest 10%Demand

Percentile versus other New Jersey markets on this page. Farther from the center is stronger.

  • Yield: top 10%
  • Growth: top 30%
  • Demand: lowest 10%

Rank 2 — Wildwood (Grade C)

Wildwood is rank 2 of 5 markets in this New Jersey ranking by Airbtics Market Grade C, with 17.9% short-term rental yield, 52.0% occupancy, and +0.9% year-over-year revenue growth.

Compared with the other markets on this page, Wildwood ranks top 30% for yield, lowest 30% for growth, and lowest 30% for demand. The market shows an average daily rate of $322, annual revenue of $63,066, a rent gap of 3373.9%, 753 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $350,000.

  • Market gradeC
  • Yield17.9%
  • Revenue growth+0.9%
  • Occupancy52.0%
  • Average daily rate$322
  • Annual revenue$63,066
  • Rent gap3373.9%
  • Active listings753
  • 2-bedroom price$350,000
  • RegulationLenient
top 30%Yieldlowest 30%Growthlowest 30%Demand

Percentile versus other New Jersey markets on this page. Farther from the center is stronger.

  • Yield: top 30%
  • Growth: lowest 30%
  • Demand: lowest 30%

Rank 3 — Jersey City (Grade C+)

Jersey City is rank 3 of 5 markets in this New Jersey ranking by Airbtics Market Grade C+, with 11.8% short-term rental yield, 73.0% occupancy, and +25.9% year-over-year revenue growth.

Compared with the other markets on this page, Jersey City ranks lowest 10% for yield, top 10% for growth, and top 10% for demand. The market shows an average daily rate of $232, annual revenue of $63,716, a rent gap of 2305.8%, 1,385 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of $650,000.

  • Market gradeC+
  • Yield11.8%
  • Revenue growth+25.9%
  • Occupancy73.0%
  • Average daily rate$232
  • Annual revenue$63,716
  • Rent gap2305.8%
  • Active listings1,385
  • 2-bedroom price$650,000
  • RegulationStrict
lowest 10%Yieldtop 10%Growthtop 10%Demand

Percentile versus other New Jersey markets on this page. Farther from the center is stronger.

  • Yield: lowest 10%
  • Growth: top 10%
  • Demand: top 10%

Market Rankboard: New Jersey

Each dot is a vacation rental market in New Jersey, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

New Jersey Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)
Occupancy rate and average daily rate for each New Jersey market plotted in the chart above, in Market Grade order.
MarketOccupancy rateAverage daily rate
Atlantic City-Hammonton49.0%$288
Wildwood52.0%$322
Jersey City73.0%$232
Ocean City56.0%$371
Newark53.0%$148

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

See all Airbnb markets in New Jersey

Browse all 5 markets we track in New Jersey. Each link opens the market's Airbnb revenue and performance data page.

New Jersey Airbnb market FAQs

  • What are the best Airbnb markets in New Jersey?

    Airbtics ranks short-term rental markets in New Jersey by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Atlantic City-Hammonton. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in New Jersey?

    We currently analyze 5 active short-term rental markets in New Jersey with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in New Jersey?

    The national average occupancy rate across tracked markets is 56.60% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in New Jersey?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in New Jersey?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.




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For trends, supply, and year-over-year changes, see the 2025 short-term rental report for New Jersey.