Best Airbnb Markets Utah, The United States

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 20 Largest Airbnb Markets in Utah, The United States
Updated August 2024

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenue
1Park city
Lenient
2,28356%$355$70,326
2Salt lake city
Lenient
1,93774%$106$28,979
3Kamas
Lenient
1,44659%$169$34,846
4Saint george
Lenient
1,30458%$161$33,788
5Washington
Lenient
81354%$190$37,824
6Hurricane
Lenient
73659%$194$40,816
7Brian head
Lenient
54340%$148$21,193
8Orem
Lenient
35970%$100$25,399
9Ogden
Lenient
31162%$100$23,470
10Millcreek
Lenient
30469%$120$31,370
11Provo
Lenient
30168%$100$26,245
12La sal
Lenient
29255%$167$29,968
13Cottonwood heights
Lenient
27964%$195$43,062
14Alpine
Lenient
23247%$284$54,526
15Midway
Lenient
20842%$185$29,953
16Draper
Lenient
20169%$120$30,977
17West valley city
Lenient
17364%$92$20,469
18South jordan
Lenient
15871%$119$30,508
19South salt lake
Lenient
15475%$109$30,508
20Murray
Lenient
13070%$100$26,730


  1. Starting an Airbnb in The United States? Check out our guide on how to start an Airbnb in The United States (Startup cost, profitability, and nationwide vacation rental statistics)
  2. For short-term rental market analysis, visit our Airbnb Analytics app.