What are the best Airbnb markets in Wisconsin?

Airbtics ranks short-term rental markets in Wisconsin by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Green Bay. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.

How many Airbnb markets does Airbtics track in Wisconsin?

We currently analyze 2 active short-term rental markets in Wisconsin with listing supply, median occupancy, ADR, and revenue estimates.

What is the average Airbnb occupancy rate in Wisconsin?

The national average occupancy rate across tracked markets is 53.00% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

How do I compare Airbnb markets in Wisconsin?

Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

How can I estimate Airbnb income in Wisconsin?

Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.

Best Airbnb Markets in Wisconsin (2026)

Based on Airbtics data from September 2025 to August 2026, this page ranks the best Airbnb markets in Wisconsin by Market Grade. The grade compares short-term rental yield, year-over-year revenue growth, and occupancy (demand), then adjusts for local regulation. The table also shows listing count, average daily rate, and annual revenue for every market.

Markets on this page are ranked by the Airbtics Market Grade, not by the number of listings. The grade compares each market with the other markets in this ranking on three measures, then adjusts for local short-term rental regulation.

Yield: Annual short-term rental revenue divided by property price. A higher yield ranks higher.
Growth: Year-over-year change in revenue. Faster revenue growth ranks higher.
Demand: Average occupancy rate over the last 12 months. Higher occupancy ranks higher.

Stricter short-term rental regulation lowers the letter grade. Occupancy, average daily rate, and annual revenue are shown for every market. Exact yield and revenue growth are published for the three highest-graded markets. For every other market those two figures are in Market Explorer. The rankboard plots the same markets by occupancy and average daily rate, and the table under the chart lists those values in text.

Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

Average Occupancy Rate i

53.00%

Average Annual Revenue i

$44,861

Average Daily Rate (ADR) i

$227

YoY Supply Growth i

25.21%

YoY Revenue Change i

14.32%

Top Wisconsin Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

	Position	Market Grade	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Revenue Growth
	1	A	Green Bay	Lenient	915	47% 🚀	$278	$49,691	22.7%	+16.9%
	2	C+	Milwaukee	Lenient	1,247	59% 🚀	$177	$40,031	16.1%	+11.7%

Data Seen By

BiggerPockets

Market Explorer

Filter markets by occupancy, price, and yield

Filter Wisconsin by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

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Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Wisconsin. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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Why Invest in Airbnb Wisconsin in 2026?

The highest-graded short-term rental markets in Wisconsin are Green Bay and Milwaukee. The table ranks every tracked market by Airbtics Market Grade. Occupancy, average daily rate, annual revenue, yield, and revenue growth are the figures behind that grade.

Top 3 Airbnb markets in Wisconsin by Market Grade

These are the three highest-graded Airbnb markets in Wisconsin. Market Grade compares yield, revenue growth, and occupancy (demand) with the other markets on this page, then adjusts for short-term rental regulation. The chart repeats those three percentiles in text so the ranking is readable without the graphic.

Rank 1 — Green Bay (Grade A)

Green Bay is rank 1 of 2 markets in this Wisconsin ranking by Airbtics Market Grade A, with 22.7% short-term rental yield, 47.0% occupancy, and +16.9% year-over-year revenue growth.

Compared with the other markets on this page, Green Bay ranks top 25% for yield, top 25% for growth, and lowest 25% for demand. The market shows an average daily rate of $278, annual revenue of $49,691, a rent gap of 3299.9%, 915 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $180,000.

Market gradeA
Yield22.7%
Revenue growth+16.9%
Occupancy47.0%
Average daily rate$278
Annual revenue$49,691
Rent gap3299.9%
Active listings915
2-bedroom price$180,000
RegulationLenient

Percentile versus other Wisconsin markets on this page. Farther from the center is stronger.

Yield: top 25%
Growth: top 25%
Demand: lowest 25%

Rank 2 — Milwaukee (Grade C+)

Milwaukee is rank 2 of 2 markets in this Wisconsin ranking by Airbtics Market Grade C+, with 16.1% short-term rental yield, 59.0% occupancy, and +11.7% year-over-year revenue growth.

Compared with the other markets on this page, Milwaukee ranks lowest 25% for yield, lowest 25% for growth, and top 25% for demand. The market shows an average daily rate of $177, annual revenue of $40,031, a rent gap of 2576.7%, 1,247 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $250,000.

Market gradeC+
Yield16.1%
Revenue growth+11.7%
Occupancy59.0%
Average daily rate$177
Annual revenue$40,031
Rent gap2576.7%
Active listings1,247
2-bedroom price$250,000
RegulationLenient

Percentile versus other Wisconsin markets on this page. Farther from the center is stronger.

Yield: lowest 25%
Growth: lowest 25%
Demand: top 25%

Market Rankboard: Wisconsin

Each dot is a vacation rental market in Wisconsin, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

Wisconsin Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)

Occupancy rate and average daily rate for each Wisconsin market plotted in the chart above, in Market Grade order.
Market	Occupancy rate	Average daily rate
Green Bay	47.0%	$278
Milwaukee	59.0%	$177

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

See all Airbnb markets in Wisconsin

Browse all 2 markets we track in Wisconsin. Each link opens the market's Airbnb revenue and performance data page.

Wisconsin Airbnb market FAQs

What are the best Airbnb markets in Wisconsin?
Airbtics ranks short-term rental markets in Wisconsin by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Green Bay. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.
How many Airbnb markets does Airbtics track in Wisconsin?
We currently analyze 2 active short-term rental markets in Wisconsin with listing supply, median occupancy, ADR, and revenue estimates.
What is the average Airbnb occupancy rate in Wisconsin?
The national average occupancy rate across tracked markets is 53.00% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.
How do I compare Airbnb markets in Wisconsin?
Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.
How can I estimate Airbnb income in Wisconsin?
Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.

For short-term rental market analysis, visit our Airbnb Analytics app.

Estimate Your Airbnb Income in Wisconsin

Ready to start looking for the most profitable short-term rental investment opportunities in Wisconsin?

Use our Airbnb calculator to quickly and accurately estimate the earning and profitability potential of any city, neighborhood, and area.

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For trends, supply, and year-over-year changes, see the 2025 short-term rental report for Wisconsin.