Our market research dashboard enabled you to search for pre-defined regions (e.g. London, Seoul, New York). You can pull certain metrics for any location in the world, such as average daily rate (ADR) and occupancy rate. But we know that geographical location affects ADR and occupancy rates; in other words, there are cultural and geographical pricing gaps in some locations in the world. So we came up with the Tailored Region Explorer, which provides you the option to pull up the actual metrics you want.  

Take for example Oxford, UK. This city in the UK can be divided into separate regions with separate pricing characteristics. The prices and rates in downtown Oxford differ from those of northern and southern Oxford. Without the option to define your region to only downtown Oxford, the data would not reflect these pricing differences. It wouldn’t be effective for you to look at ADR and occupancy rates in all of Oxford because you are specifically and exclusively looking for rates in downtown Oxford. This hurdle in precision and accuracy led us to create the Tailored Region Explorer. 

We understand that Airbnb and STR businesses are global industries with hosts from far and wide, not just in the U.S. We want to make sure that our tools are the best for you no matter where you are located. Now with the Tailored Region Explorer, you can take advantage of the ability to look at more specific, personalized data.

You can either choose from the thousands of predefined regions available on the dashboard or define your own region according to your business needs. To use the Tailored Region Explorer, draw a square on the interactive map to define the specific region you want to research. Then, the dashboard will fetch the appropriate data for you in a matter of seconds.

The ability to define your own region is exclusive to our analytics software here at Airbtics; you won’t be able to find this feature anywhere else.

Want to know how Airbtics can help you? Get in touch with us here.